Master of Science in Sport Business

The Master of Science in Sport Business program is comprised of 36 credits. 

Curriculum Outline

The curriculum outline offers a quick glance of the the Sport Business program’s requirements: MS in Sport Business Requirements

Suggested 4-semester Plan

The typical student completes the MS in Sport Business program in 4 semesters (2 years). The traditional 4-semester plan can be reviewed here: MS in Sport Business Plan

The MS in Sport Business program can be done part-time and at a pace that is suitable to a student’s work or personal schedule. Customized plans can be made for students who wish to complete the program in as a few as 12-months. Students have a maximum of four years to complete the MS program.

Courses

SHOW COURSES
STHM 5211. Sport Finance and Economics
(3 S.H.) This course will analyze the relationship between finance and the sport and recreation industry.  The purpose is to apply a series of basic financial and economic principles to the decision making process of sport firms and organizations.  Is...
STHM 5212. Legal Issues in Sport and Recreation
(3 S.H.) The course addresses the legal aspects of sport, recreation, and leisure services, with a focus on tort liability, human rights liability, criminal liability, and contractual liability. Legal concepts of negligence, situations which give rise ...
STHM 5215. Sport Marketing
(3 S.H.) This course provides an overview of the core sport marketing and promotions principles.  In addition to covering the essentials of the marketing mix, this course will also include lessons on the development of marketing strategies in the modern s...
STHM 5216. Strategic Management in Sport and Recreation
(3 S.H.) This course focuses on the basic functions of management and the strategic challenges confronting firms that compete in the global economy within the sport and recreation industry. It provides students a forum in which to apply and integrate...
STHM 5217. Facility Management
(3 S.H.) The principles of planning areas and facilities for sport, recreation, and parks are explored. In addition to the design and construction of specific sport and recreation facilities, approaches to standards and regional planning will be discussed. ...
STHM 5220. Special Topics in Sport and Recreation
(3 S.H.) This seminar is designed to provide an in-depth exploration of special topics, current issues, and trends in sport and recreation as they relate to topics such as interpretation of international multiculturalism; concepts of strategic management, ...
STHM 5225. Sport Sponsorship and Sales
(3 S.H.) The course analyzes and produces skills essential to revenue production through sport sponsorship and a variety of approaches and the identification of the various areas and components of sales in the sport industry. Sales theory, principles, ...
STHM 5226. Consumer Behavior in Sport and Recreation
(3 S.H.) This course is designed to provide knowledge of the psychological foundations of consumer behavior, the mechanisms of influence that are most likely to lead consumers to change their attitudes, their beliefs, and, most importantly their actions, ...
STHM 5227. Sport Media and Communication
(3 S.H.) This course examines the various aspects of the relationship between sport and both media and communication.  An overview of theories in media and communication is systemically provided and discussed. It focuses on the nature of traditional a...
STHM 5231. Compliance and Student Athlete Affairs
(3 S.H.) This course addresses the current state of rules compliance and student services in intercollegiate athletics.  Regulations and enforcement structure will be examined at the national, conference, and institutional levels.  The course will al...
STHM 5232. Fundraising and Development
(3 S.H.) This course provides an overview of the role of fundraising and development in a sport setting. Students will gain an understanding of the strategies and processes used to generate revenue through philanthropic giving for programs. Environmental ...
STHM 5233. Governance and Policy in Intercollegiate Athletics
(3 S.H.) The purpose of this course is to provide an in depth overview of intercollegiate athletic governing bodies.  The student will gain an understanding of the structure, policies, finances and current issues related to intercollegiate athletics. A...
STHM 5241. Evaluation of Programs and Events
(1.5 S.H.) The goal of this course is to provide students with the background necessary to understand the evaluation process in the field of events and recreation management. The focus of the class is on evaluation, assessment and different types of ...
STHM 5242. Business of Non-Profit Organizations
(1.5 S.H.) This course examines the theoretical, philosophical, practical and ethical perspectives related to the effective management and leadership of not-for-profit organizations in the twenty-first century. Students will examine strategies related ...
STHM 5243. Event Management
(3 S.H.) An experience-based course, this course will present principles of event management, along with a broad overview of opportunities in the industry. There will be a special focus on current trends and technology, risk management, staffing, and ...
STHM 5251. Sport Analytics
(3 S.H.) Pre-requisite: STAT 5001 The class will discuss the theory, development, and application of analytics in sport. Students will learn about the application of analytics in sport for purposes of evaluating player performance, team management, ...
STHM 5285. Graduate Internship in Sport and Recreation
(3-6 S.H.) The Graduate Internship experience represents the culminating experience for all MS students during their semester of graduation.  A minimum of 3 credit hours is required for all students, regardless of concentration.  The Graduate Internship ut...
STHM 9995. Masters Project
(3 S.H.) Sessions will be scheduled by arrangement with the Master’s Project adviser. The Master’s Project is limited to those who plan to earn the Master’s degree by completing a project.
STHM 9996. Masters Thesis
(3 S.H.) Sessions will be scheduled by arrangement with the Master’s Thesis adviser. The Master’s Thesis is limited to those who plan to complete the Master’s degree by writing a thesis.