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SPORT INDUSTRY RESEARCH CENTER

ADVANCING THE FUTURE OF SPORT THROUGH INNOVATIVE MARKETING AND MANAGEMENT SERVICES

The Sport Industry Research Center (SIRC) at Temple University is a collaborative research center providing marketing and management services to enhance the economic, social and environmental sustainability of sport.

Founded in 2008, SIRC conducts and disseminates research, educates and trains executives, and functions as a think tank and informational resource for those involved in sport and related industries.

Our Expertise

By drawing on the diverse expertise of its faculty, SIRC offers research and consulting services to help organizations and individuals in the sport and recreation industry achieve their goals.

Economic Impact

SIRC analyzes the spending by the organizers of an event and its attendees, to reveal impact on the host city's economy.

Media and Social Media

We assess clients’ publicity surrounding an event, to reflect the local and global reach of a brand—from broadcast publicity to social media on diverse platforms.

Sport For Development

Our team provides quantitative, qualitative, geospatial and social network analyses on the impact of SFD initiatives seeking to promote social outcomes.

Brand Image

We consult on strategies for positioning a brand at an event, using detailed findings on consumer perceptions and behavioral intentions.

Sport Governance

SIRC’s in-depth assessments for athletic departments, associations and corporate partners inform key decision-making and governance in intercollegiate athletics, from infractions and staff trainings to safety of student-athletes.

Event Experience

SIRC's customized research provides recommendations based on attendees’ event satisfaction—and implications for their attendance at future events.

Sport Leadership

SIRC’s sport leadership programs, offered both in-person and online, improve the skills of coaches and other program staff seeking to impact the lives of young athletes.

Sponsorship

SIRC analyzes consumers’ changing perceptions of a sponsored brand—at an event as well as over time—and the impact of external factors, to provide clarity around the sponsor’s ROI.

Our Clients

We partner with international businesses, sport and event organizations, and the education sector to provide research as well as strategic marketing and management.

Our Research

SIRC provides thought leadership and industry insights. The center acts as a research hub for academia and sport industry professionals by producing and disseminating research insights.

  • Athlete Branding

    Athletes Can Develop Their Brand While Doing Good

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  • Esports

    Navigating the Iron Cage: An Institutional Creation Perspective of Collegiate eSports

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  • Fans

    Are Athlete Transgressions Really a Big Deal?

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  • Mental Health, Health, & Well Being

    How Did COVID-19 Social Distancing Impact Americans' Exercise?

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  • Sport Org Work Environments

    At a Crossroads: The Senior Woman Administrator Designation

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  • Sporting Events

    Do NBA Scorekeepers Pad Stats?

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Contact The Center

We are eager to hear from you—about research opportunities, consulting services, or the possibility of working with the center.