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Master of Science in
Sport Business

Change the game by learning to be agile and responsive in the competitive, multi-billion-dollar global sport industry. STHM can help you become a leader in creating lasting game-day experiences.

Elevate the Game-Day Experience

The sport industry is a global, multi-billion-dollar market that offers an array of interesting career opportunities. From ticket sales and sponsorships to game-day operations, this exciting industry creates memorable fan experiences every day. Start your path to become a leader in a career of your dreams.

With a Master of Science in Sport Business, you can advance your career with a mid- to high-level management position in this exciting, international industry. At the School of Sport, Tourism and Hospitality Management (STHM) you learn new ways to think analytically and critically about top situations facing professional sports teams, college athletics and sport business such as sport analytics, sales and promotion and event and venue management. With a dynamic curriculum and vast industry network, this program will transform the way you lead.

Partner with STHM to become a leader in this exciting, experience-driven industry.

Learn more about this program:

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Top 10 Careers in Sport Management

What can you do with a master's degree in sport management?

There's no one way to use your sport management degree in the global $1.5 trillion industry.

  • Professional Sport Operations
  • Collegiate Sport Administration
  • Recreation Management
  • Event & Venue Management
  • Sport Analytics
  • Sales and Promotions
  • Sports Marketing Manager
  • Account Manager/Account Executive
  • Public Relations
  • Fitness Director

See where our graduates work:

View Careers

Create your own

degree in sport

Are you passionate about sport marketing and promotion? Would you like to learn more about how data is driving business decisions within sports teams and leagues? What about developing a strategic mindset that enhances the fan experience through game day operations?

At STHM, our program is designed so you can tailor your degree to your career goals with four industry focused concentrations. This 36-credit Master of Science in Sport Business emphasizes the theoretical foundation of sport business with an industry-specific curriculum that equips students with critical insight, strategic business principles and practical application techniques.

4 Areas of Concentration:

Gain the skills for management roles in student athletic programs. With a focus on intercollegiate athletics, the curriculum exposes students to critical issues in governance, policy-making, facility operations, fundraising, development and compliance.
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Become a leader in the public and nonprofit sport industry sectors. This program applies critical theory and best practices in the areas of programming, event execution and fundraising.
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Comprehend and apply analytical methods to issues confronting decision makers in sport organizations. The Sport Analytics concentration produces managers and future executives who understand the potential of data-driven decision making in the sport industry.
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Develop and leverage strategies that impact production, pricing, consumer behavior and distribution to generate sustainable results that innovate the game-day experience. Students in this program work with companies such as Comcast-Spectacor, IMG, LiveNation, Madison Square Garden and Octagon.
View Concentration

Enrollment Information

Begin to impact this highly-profitable industry here.
Paying for your degree
Tuition:
$933 per credit hour (Pennsylvania resident)
$1,082 per credit hour (out-of-state resident)
Total Credits: 36

See details about tuition, opportunities for
financial aid and scholarships, and more:

Learn More

Note: Rates listed are for the 2020-2021 academic year only. Tuition rates for the upcoming academic year are approved and announced by the Temple University's Bursar's Office every July.

Application information & deadlines
December 15 - Early Decision Deadline
March 1 Extended to: April 15 - Priority Scholarship Deadline & International Student Deadline
June 30 - Final Application Deadline

Start your application today:

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Sport Business Events

Join us to learn more about the Master's Degree in Sport Business and STHM
at an upcoming information session, webinar, or other special event.
Apr
21
2021
MS in Sport Business | Choosing a Concentration for your Career Goals

Online via Zoom

Join us during your lunch break on April 21st at 12:30PM EST to learn more about the MS in Sport Business program at Temple University’s School of Sport, Tourism & Hospitality Management (STHM).

Recent Stories

On March 8, STHM hosted a vibrant discussion among three women entrepreneurs in the sport industry on their varying experiences in founding and running companies.


There has been debate over how much name, image and likeness (NIL) legislation would assist athletes aside from big-time football and men’s basketball stars. However, new research from Thilo Kunkel, director of the Sport Industry Research Center and associate professor at Temple University’s School of Sport, Tourism and Hospitality Management (STHM), suggests that female student athletes and athletes from some of the less-popular college sports might also have much to gain.