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Master of Science in Sport Business
Sport Marketing and Promotions


About the Sport Marketing and Promotions Concentration

The Master of Science in Sport Business’s concentration in Sport Marketing and Promotions gives students the tools and the skills they need to create innovative approaches to spectator and participant sport that cultivate positive fan experiences.

Students are prepared with the skills and competencies they need to understand how to develop and implement effective strategies that meet the diverse needs of sport consumers and stakeholders.

This concentration is for: 

  • Professionals interested in learning about consumer behavior and production, pricing and distribution in an effort to generate sustainable approaches in the sport industry
  • Professionals looking to advance their career in sport marketing

Career Outlook

Each athletic team, whether it’s professional or collegiate, requires a set of creative minds to draw up promotional events and strategies to increase fan engagement and revenue. While Philadelphia is home to a handful of professional sports teams as well as collegiate institutions to launch yourself into the industry, the skills developed in this program sets students up for careers all over the world.

Careers in Sport Marketing and Promotions

Internships & Employment Opportunities

Our students have received internships and full-time employment in companies such as:

Career Outlook: Sample Job Titles

  • Marketing Coordinator
  • Account Executive
  • Client Services Coordinator
  • Communications Specialist
  • Business Manager

Alumni Testimonial

“While the course load in the Sports Business Master’s program provided me with immense knowledge of the sports industry, the networking and internship opportunities were equally as important in helping me achieve my professional goals. Without the connections I developed during the internships that Temple helped me to obtain, I wouldn’t be in the position I’m in today!”

—Tim Jones
Marketing Manager at Rothman Orthopaedics
Master of Science in Sport Business, Class of 2013

Sport Marketing and Promotions Courses

Consumer Behavior in Sport and Recreation °

This course is designed to provide knowledge of the psychological foundations of consumer behavior, the mechanisms of influence that are most likely to lead consumers to change their attitudes, their beliefs, and actions.

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Sport Media and Communication °

This course examines the various aspects of the relationship between sport and both media and communication. An overview of theories in media and communication is systemically provided and discussed.

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Sport Sponsorship and Sales °

This course analyzes and produces skills essential to revenue production through sport sponsorship and a variety of approaches and the identification of the various areas and components of sales in the sport industry.

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