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Master of Science in Sport Business
Sport Analytics

SPORT ANALYTICS

About the Sport Analytics Concentration

The Master of Science in Sport Business’s concentration in Sport Analytics produces managers and future executives who understand the potential of data-driven decision making in the sport industry.

The Sport Analytics concentration prepares students to comprehend and apply analytical methods to issues confronting decision makers in sport organizations.

This concentration is for: 

  • Professionals interested in gaining knowledge about data, statistical and quantitative analysis as well as predictive models to gain insights into team and player evaluation
  • Professionals with a mathematics or engineering background looking to work in sport analytics

Career Outlook

The growing global sport analytic market is the perfect industry to transition into if you are someone who loves sports and analyzing numbers. The demand for analytical models and statistical evidence by professional sports teams is rapidly growing in order to make the absolute best in-game decisions as well as reach optimal player performance levels.

Professor Joris Drayer discusses The Role of Data in March Madness: Sport Analytics at Temple University

Careers in Sport Analytics

Internships & Employment Opportunities

Our students have received internships and full-time employment in companies such as:

Career Outlook: Sample Job Titles

  • Data Analytics
  • Data & Program Metrics Specialist
  • Associate Director of Development & Alumni Affairs
  • Event Operations

Alumni Testimonial

“The Sport Business Master’s Program at Temple gave me the baseline knowledge in the sports industry that I had not received in undergrad, connected me with industry leaders that opened my mind to new opportunities, and instilled the confidence that I could be successful in any venture in the analytics industry that I wanted to take on.”

—Jake Scott
Specialist, Data & Evaluation with the Ed Snider Youth Hockey Foundation
Master of Science in Sport Business, Class of 2019

Sport Analytics Courses

Professional Portfolio in Sport Analytics °

The professional portfolio is a capstone course that provides students within the Sport Analytics concentration with an opportunity to demonstrate achievement in sport analytics.

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Advanced Sport Data Analysis and Visualization °

This course will focus on learning the common technical skills required to be a successful data analyst in the sport industry.

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Applied Sport Analytics °

This course is an applied analytics course where students will learn common analytics concepts standard in the sport industry as well as the tools to help analyze these concepts.

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Introduction to Sport Analytics °

Students will learn about the application of analytics in sport for purposes of evaluating player performance, team management, market segmentation, pricing, and other areas in sport industry operations.

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Faculty Spotlight: Joris Drayer

Associate Professor

Dr. Drayer has first-hand knowledge of sport analytics through his work with the Oakland Athletics. There, he served as a marketing and promotions assistant and completed scouting and statistical research on players as a baseball operations assistant during the moneyball era. Dr. Drayer founded the concentration in Sport Analytics and currently teaches a number of our courses. Learn More