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Master of Science in Sport Business
Athletic Administration

ATHLETIC ADMINISTRATION

About the Athletic Administration Concentration

The Master of Science in Sport Business’s concentration in Athletic Administration produces effective managers for organizations that oversee collegiate or scholastic athletic programs giving them the tools they need to become innovative and strategic leaders in this field.

Through classroom instruction, valuable networking opportunities, and relevant internships, the concentration aims to develop effective leaders for organizations focused on the student-athlete and the administrative operations necessary to sustain athletic programs in educational institutions.

This concentration is for: 

  • Individuals interested in pursuing a career in compliance, athletic directing, operations, development, marketing, coaching, facility management and more.
  • Professionals in academic administration who are looking to advance their career.

Athletic Administration Career Outlook

A concentration in athletic administration can prepare you to work at one of the many colleges and universities within the NCAA and NAIA as well as at high schools nationwide. This concentration allows students to engage critical issues in governance, policy-making, facility operations, fundraising, development and compliance within collegiate athletic programs. 

How does diversity and inclusion influence college athletics? STHM's Dr. Elizabeth Taylor fills us in. Not only does diversity foster creativity and innovation, it increases marketing opportunities and promotes positive organizational culture. Diversity and inclusion are crucial to the long-term success of modern organizations, helping them to reach their full potential. Take a look at some of the striking statistics of the current state of diversity in college athletic teams and athletic administration.

Careers in Athletic Administration

Internships & Employment Opportunities

Our students have received internships and full-time employment in companies such as:

Career Outlook: Sample Job Titles

  • Director of Basketball Operations 
  • Collegiate Athletics Associate Academic Advisor 
  • Compliance Coordinator 
  • Development Associate
  • Assistant Athletic Director, Branding & Digital Strategy 
  • Athletic Director

Alumni Testimonial

“As a young woman working in college sports when I first arrived at STHM, I was still unsure how best to navigate the industry. The personal and professional lessons I learned while a student helped give me the confidence to own my expertise and propel my career forward. More importantly, the people I met at Temple and the connections I made have continued to help me in my career each and every day.”

—Tatiana Motevalli-Oliner
Assistant Athletic Director, Development at the United States Naval Academy
Master of Science in Sport Business, Class of 2019

Athletic Administration Courses

Governance and Policy in Intercollegiate Athletics °

The purpose of this course is to provide an in depth overview of intercollegiate athletic governing bodies. The students will gain an understanding of the structure, policies, finances, and current issues related to intercollegiate athletics.

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Student-Athlete Affairs in Intercollegiate Athletics °

This course addresses the current state of student services in intercollegiate athletics. The course will also detail the support mechanisms aimed at the academic and personal development of student-athletes.

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Compliance in Intercollegiate Athletics °

This course addresses the legislation related to rules compliance in intercollegiate athletics. Regulations and enforcement structure will be examined at the national, conference, and institutional levels. The implications and consequences of such legislation will be explored.

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Sport Sponsorship and Sales °

This course analyzes and produces skills essential to revenue production through sport sponsorship and a variety of approaches and the identification of the various areas and components of sales in the sport industry.

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Fundraising and Development °

This course provides an overview of the role of fundraising and development in a sport setting. Students will gain an understanding of the strategies and processes used to generate revenue through philanthropic giving for programs.

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