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Master of Science in Sport Business
Recreation and Event Management

RECREATION AND EVENT MANAGEMENT

About the Recreation and Event Management Concentration

The Master of Science in Sport Business’s concentration in Recreation and Event Management produces effective managers and leaders for public and non-profit sectors of the industry. It also allows students to learn and apply critical theory and best practices in the areas of programming, event execution and fundraising based in the public and non-profit sectors of the sport industry.

This concentration is for: 

  • Professionals looking to develop event management skills within recreation departments, youth sport development, or non-profit organizations.

Career Outlook

Whether it’s within an event management firm, neighborhood parks, recreation centers or playgrounds, there are plenty of industry experience opportunities for those looking to launch a career in sports recreation and event management local to our campus or globally.

Careers in Recreation and Event Management

Internships & Employment Opportunities

Our students have received internships and full-time employment in companies such as:

Career Outlook: Sample Job Titles

  • Marketing Project Administrator
  • Event & Facility Manager
  • Associate Director of Development & Alumni Affairs
  • Event Operations

Alumni Testimonial

“Graduating from the STHM program gave me the foundation I needed to begin a career in the sport and recreation administration industry. The knowledgeable faculty provided mentorship and hands-on learning which allowed me the opportunity to truly understand what it would be like working in our field. Besides the classroom learning, STHM does an excellent job of connecting  students with industry leaders which can be impactful on a young person’s career. Through STHM I was introduced to many professionals working in recreation, athletics and professional sports. These connections along with those with my classmates have been extremely helpful in my career.”

—John Doman
Senior Director – Campus Recreation, Temple University Athletics
Master of Science in Sport Business, Class of 2003

Recreation and Event Management Courses

Event Management

An experience-based course, this course will present principles of event management, along with a broad overview of opportunities in the industry.

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Business of Non-Profit Organizations °

This course examines the theoretical, philosophical, practical, and ethical perspectives related to the effective management and leadership of not-for-profit organizations.

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Evaluation of Programs and Events °

The goal of this course is to provide students with the background necessary to understand the evaluation process in the field of events and recreation management.

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Fundraising and Development °

This course provides an overview of the role of fundraising and development in a sport setting. Students will gain an understanding of the strategies and processes used to generate revenue through philanthropic giving for programs.

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