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  • General Information
  • Biography
  • Curriculum Vita

General Information

Joris Drayer Joris Drayer

Assistant Professor
School of Tourism and Hospitality Management

Address:
1810 North 13th Street
Speakman Hall 367
Philadelphia, PA 19122

Phone: 215.204.1943
E-mail: jdrayer@temple.edu

Academic Degrees:

  • Ph.D., 2007, University of Northern Colorado
  • M.A., 2003, University of San Francisco
  • B.A., 2001, University of California - Santa Barbara

Primary Research Focus:

  • Sport Pricing
  • Sport Consumer Behavior

Biography

Joris Drayer Joris Drayer

Assistant Professor
School of Tourism and Hospitality Management

Address:
1810 North 13th Street
Speakman Hall 367
Philadelphia, PA 19122

Phone: 215.204.1943
E-mail: jdrayer@temple.edu

Dr. Joris Drayer joins the School of Tourism and Hospitality Management as an assistant professor of sport and recreation management and a member of the Sport Industry Research Center. Prior to coming to Temple, he taught sport marketing, finance and sales at the University of Memphis. Dr. Drayer has first-hand knowledge of the sport management industry through his work with the Oakland Athletics. There, he served as a marketing and promotions assistant, and he completed scouting and statistical research on players as a baseball operations assistant.

Dr. Drayer has a variety of research in progress, including an examination into the factors that influence consumers' perceptions of value and a case study of the secondary market for NFL tickets on StubHub. He has written two book chapters and published more than 15 articles in the International Journal of Sport Marketing and Sponsorship, Sport Management Review, Sport Marketing Quarterly and Sport Management Education Journal, among others. A paper he co-authored about the differing consumption modes of fantasy football participants is forthcoming in Sport Marketing Quarterly.

In October 2010, a paper Dr. Drayer co-authored, "Segmenting Motivation: An Analysis of Fantasy Baseball Motives and Mediated Sport Consumption," received the Best Paper Award at the Sport Marketing Association's annual conference. It was selected from approximately 130 submissions worldwide.

He has worked on a number of grant-funded research projects, most notably as the co-principal investigator on a $55,000 project for USA Swimming and as the research co-director on an $18,000 Sport Marketing Research Institute project for the U.S. Olympic Committee. Dr. Drayer is a member of the North American Society for Sport Management and the Sport Marketing Association, and he has presented at more than 20 national and international sport industry conferences.

He earned a bachelor's degree in communication studies from the University of California Santa Barbara and a master's degree in sport management from the University of San Francisco. He holds a PhD in sport and exercise science with an emphasis in sport administration from the University of Northern Colorado, where he received the Dean's Citation for Excellence.

 

Curriculum Vita

Joris Drayer Joris Drayer

Assistant Professor
School of Tourism and Hospitality Management

Address:
1810 North 13th Street
Speakman Hall 367
Philadelphia, PA 19122

Phone: 215.204.1943
E-mail: jdrayer@temple.edu

PUBLICATIONS

Dwyer, B., Shapiro, S., & Drayer, J. (In press). Segmenting Motivation: An Analysis of Fantasy Baseball Motives and Mediated Sport Consumption. Sport Marketing Quarterly.

Drayer, J. & Shapiro, S. L. (In press). An Examination into the Factors that Influence Consumers' Perceptions of Value. Sport Management Review.

Drayer, J., Irwin, R. L., & Martin, N. T. (In press). "You Couldn't Pay Me Enough": Understanding Consumer Valuations and Ticket Price Efficiency for the Southern Heritage Classic. International Journal of Sport Management.

Drayer, J. (2011). Examining the Effectiveness of Anti-scalping Laws in a United States Market. Sport Management Review, 14(3).

Drayer, J. (2011). Making a Case for the Integration of Primary and Secondary Ticket Markets. International Journal of Sport Marketing and Sponsorship, 12(3).

Irwin, C. C., Irwin, R. L., Ryan, T. D., & Drayer, J. (2011). The Legacy of Fear: Is Fear Impacting Fatal and Non-Fatal Drowning of African American Children? Journal of Black Studies, 42(4).

Ryan, T. D., Irwin, C. C., Drayer, J., & Irwin, R. L. (2011). Parent/Caregiver Lack of Knowledge: A Barrier to Perceived Youth Swimming Ability? International Journal of Aquatic Research and Education, 5.

Dwyer, B. & Drayer, J. (2010). Media-Dominant Sport Consumer Segmentation: An Investigation into the Differing Consumption Modes of Fantasy Football Participants. Sport Marketing Quarterly, 19(4).

Shapiro, S., Giannoulakis, C., Drayer, J., & Wang, C. H. (2010). An Examination of Athletic Alumni Giving Behavior: Development of the Former Student-Athlete Donor Constraint Scale. Sport Management Review, 13(3).

View Curriculum Vitae

 


The School of Tourism is affiliated with:
The Fox School of Business

School of Tourism & Hospitality Management
1810 N. 13th Street, Speakman Hall 111 (006-68)
Philadelphia, PA 19122
Phone: 215.204.8701 | Fax: 215.204.8705
Email: sthm@temple.edu

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