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  • General Information

General Information

Daniel FunkDaniel Funk

Director of Research and Ph.D. programs
Sport Management, Temple University

Address:
1810 North 13th Street
Speakman Hall 300
Philadelphia, PA 19122

Phone: 215.204.1972
E-mail: dfunk@temple.edu

Dr. Daniel C. Funk is a world leader in sport consumer behavior and marketing research. A Professor, Washburn Senior Research Fellow, and Director of Research and PhD Programs at STHM, Dr. Funk researches the stage-based development of involvement to enhance sport management and health promotion strategies. He has been recognized as a Research Fellow for the Sport Marketing Association and the North American Society for Sport Management which recognizes scholars who have shown excellence in the area of research and honors the work they have disseminated through its official journal. Funk has participated in nearly 20 grant-funded projects and has written a refereed scholarly book, a sport marketing textbook, an industry book, and currently serves as Editor for Sport Marketing Quarterly. Funk has published over 80 articles in a variety of top journals ranging from the role marathon events have on increasing physical activity and tourism for a host community, to how the brand architecture of professional sport leagues influence franchise marketing strategies, to how quickly individuals develop a social identity with a new professional sport team, to how a community based running program can create self-sufficiency for homeless individuals.

Dr. Funk through his research has developed a segmentation framework that is currently being used by various sport and related organizations including a professional sport league to develop marketing and advertising strategy and to assess return on investment and conversion rates. Funk earned his PhD and master's degree in sport management from The Ohio State University and his bachelor's degree in communication from the University of Kansas. Funk has worked on the faculty at the University of Texas at Austin and University of Louisville. He currently has adjunct professional appointments with The Griffith Business School, Gold Coast Australia, The Gordon Institute of Business Science, Pretoria, South Africa and Educational Studies, University of Putra Malaysia.

Biography

Daniel FunkDaniel Funk

Address:
1810 North 13th Street
Speakman Hall 300
Philadelphia, PA 19122

Phone: 215.204.1972
E-mail: dfunk@temple.edu

Dr. Daniel C. Funk is a world leader in sport consumer behavior and marketing research. A Professor, Washburn Senior Research Fellow, and Director of Research and PhD Programs at STHM, Dr. Funk researches the stage-based development of involvement to enhance sport management and health promotion strategies. He has been recognized as a Research Fellow for the Sport Marketing Association and the North American Society for Sport Management which recognizes scholars who have shown excellence in the area of research and honors the work they have disseminated through its official journal. Funk has participated in nearly 20 grant-funded projects and has written a refereed scholarly book, a sport marketing textbook, an industry book, and currently serves as Editor for Sport Marketing Quarterly. Funk has published over 80 articles in a variety of top journals ranging from the role marathon events have on increasing physical activity and tourism for a host community, to how the brand architecture of professional sport leagues influence franchise marketing strategies, to how quickly individuals develop a social identity with a new professional sport team, to how a community based running program can create self-sufficiency for homeless individuals.

Dr. Funk through his research has developed a segmentation framework that is currently being used by various sport and related organizations including a professional sport league to develop marketing and advertising strategy and to assess return on investment and conversion rates. Funk earned his PhD and master's degree in sport management from The Ohio State University and his bachelor's degree in communication from the University of Kansas. Funk has worked on the faculty at the University of Texas at Austin and University of Louisville. He currently has adjunct professional appointments with The Griffith Business School, Gold Coast Australia, The Gordon Institute of Business Science, Pretoria, South Africa and Educational Studies, University of Putra Malaysia.


The School of Tourism is affiliated with:
The Fox School of Business

School of Tourism & Hospitality Management
1810 N. 13th Street, Speakman Hall 111 (006-68)
Philadelphia, PA 19122
Phone: 215.204.8701 | Fax: 215.204.8705
Email: sthm@temple.edu

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