Topics

The theme of this year’s Forum is “Riding Opportunities Ahead.” The Forum focuses on a broad range of contemporary topics relevant to international tourism and hospitality, particularly those related to China’s tourism and hospitality industry. We invite research abstracts on areas including, but not limited to, the following topics:

Emerging Issues in China’s Inbound and Outbound Tourism
Culture and Tourism Development
Tourism and Hospitality Investment in China and Chinese Investment in Tourism and Hospitality
Information and Technology Development and Smart Tourism in China
Human Resource Management in China’s Tourism and Hospitality Industry
Business Ethics in China’s Tourism and Hospitality Industry
Market forecasting
Chinese Tourist Behavior
Social Media
Big Data and Marketing
Innovation and Entrepreneurship
Destination Image and Branding
Green Tourism and Corporate Social Responsibility
“One Belt One Road” and Tourism
Regional Tourism Policy, Planning, and Development
Sharing Economy in China
Tourism Economics in China
Other papers related to the theme of the Forum