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STHM

Event Leadership Executive Certificate Courses

The curriculum will prepare you for a successful career in event management. Designed to give you a comprehensive view of the principles of event planning, these courses delve into all aspects of the industry, including entrepreneurship, the impact of social media, risk management and more.

A total of six courses must be completed within two years of acceptance. Students must take the three required courses and three electives.

Required Courses

Foundations of Event Leadership
This course introduces the principles and history of the event industry. Designed to both enhance the professional knowledge of those already employed within the industry and to launch new careers, this course builds a solid and firm understanding of the industry tools, best practices, business entrepreneurship, industry segments and terminology. Event professionals gain valuable instruction from real life scenarios, advice and interactive activities.

Principles and Tactics of Effective Event Execution
This course explores the operational aspects of industry segments, tools and processes. Proven event execution tactics are introduced to understand event return on investment. Topics include business models, goal setting, event proposals, RFP development, room set-up, negotiations, insurance requirements, quality standards, site selection, program development, event marketing and professional development.

Building a Successful Business Model for Events
This course offers a deeper analysis of details pertinent to the organization and execution of an event, meeting, conference, sponsorship and social event. Event professionals master long-term event strategies to sustain event success. Topics include human resources, finances and contracts, strategic performance, project management, standard policies, team management, event leadership, event technology, evaluation, and wrap-up.

Elective Courses | Choose 3

Event Production and Operations
This course deals in detail with the operational and logistical needs of various types of events.  Students will learn how to develop and execute operations plans, timelines and other organizational production planning tools.

Risk Management, Crisis Management and Event Legal Issues
This course will deal with risk and crisis management for events, as well as exploring the various legal issues surrounding the industry, license, permit and insurance requirements.

Corporate Sponsorship
Offered in 2 parts, must take Part One prior to taking Part Two.
Ideally, your event generates multiple sources of revenue. An important source for many events is corporate sponsorship. In the first of two electives on corporate sponsorship, you’ll develop a broad understanding of corporate sponsorship, how it works and how this business initiative plays a role in your event. You’ll also gain the tools and techniques you need as an event leader to best work with your sponsors and meet their needs in the overall management of your events.

Students will learn what corporate sponsorship is, how corporate sponsorship differs from corporate underwriting, why corporations sponsor, the tools of corporate sponsorship, best practices for event leaders working with corporate sponsors and how to know if your event is ready for sponsors.

Five Critical Steps in Event Planning
Do you know the five critical steps necessary to make your event a smashing success? These steps can be applied to any type of event like your next meeting, wedding, religious affair, non-profit event or corporate affair. Every planner must know these steps so that he or she can interview like a pro and execute like a pro. Learn the ins and outs of event planning: RPFs, site selection/inspection, contracting, vendor communications and operations.

Here Comes the Wedding Planner…with a Solid Foundation
In this session, you will learn the history and basics of wedding planning and how it relates to the modern-day wedding consultant. You’ll learn tips for developing business structure, identifying key resources and learning professional guidance from an experienced and well-trained instructor. Armed with the basics of wedding planning, this elective sets the stage for the aspiring wedding professional.

Fundraising and Non Sponsorship Revenues
This course will provide you with a solid understanding of not for profit fundraising covering a broad range of topics. It will also explore other revenue generation ideas such as food and beverage, merchandise, corporate hospitality and others.

Corporate Event Production
This course will help you to develop project management skills in order to produce effective and efficient corporate events. Students will learn to link corporate events to corporate mission and vision, utilize efficient procurement techniques in order to reduce costs and improve quality, and measure return on your event investments to demonstrate cost/value ratios

Social Media for Event Business Success
Social media changes constantly, and event leaders must stay updated with the current trends, tools and resources. This course helps to provide a deeper discovery of the latest trends and steps to implementing a media strategy.

Building a Successful Freelance Career in the Events Industry
The events industry lends itself to entrepreneurship and freelance opportunities. In order to succeed, however, you need to understand the necessary skills, pricing, branding and a number of other critical issues. This course covers all of this and more.

CLASS SCHEDULE

Classes are currently available online and in the future will be available in Alter Hall (1801 Liacouras Walk) on Temple University Main Campus.

View class schedule