Professor of Tourism and Services Marketing
School of Business and Law, Edith Cowan University (ECU)
Professor Songshan (Sam) Huang is a research professor in the School of Business and Law, Edith Cowan University (ECU) in Australia. Before entering academia, he worked as a government official in Beijing at the China National Tourism Administration (CNTA). Professor Huang is a prolific researcher and his research is mostly related to China tourism issues. He is the founder of the Australia-China Tourism Forum and has successfully organized the inaugural Australia-China Tourism Forum in Adelaide, Australia in 2016 and the 2nd Australia-China Tourism Forum in Chengdu, China in 2018. He is also the founding director of the Australia-China Tourism Research Network (ACTReNet) and an adjunct professor in the Tourism School of Sichuan University in China. Influent in Mandarin Chinese and with both industry and academic experiences in China, Hong Kong and Australia, he is ideally positioned to bridge the tourism academia and industries between China and Australia.