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Biography

Ceridwyn King

Ceridwyn King

Ceridwyn King

Chair, Tourism and Hospitality Management Department STHM

Ceridwyn King is an Associate Professor and the Tourism and Hospitality Management Department Chair in the School of Sport, Tourism and Hospitality Management at Temple University, in the United States. She holds a Masters of Marketing Management with Honors and a PhD in Marketing, both awarded at Griffith University in Australia, as well as has several years of strategic marketing experience in a range of industries, with a particular focus on Tourism and Hospitality. Ceridwyn is considered a thought leader in the area of internal brand management and continues to pursue this area of research in line with both academic and practitioner interest, as well as research related to the broader domain of service management and marketing. As an expert witness in hospitality brand management cases, Ceridwyn’s research can be found in leading international journals such as the Journal of Travel Research, International Journal of Contemporary Hospitality Management, International Journal of Hospitality Management, Journal of Hospitality and Tourism Research, European Journal of Marketing, Journal of Services Management and the Journal of Product and Brand Management.