Sport Industry Research Center
ADVANCING THE FUTURE OF THE SPORT INDUSTRY
Our Mission
To generate and translate evidence-based insight that enhances performance and impact across the sport industry.
Our Research
SIRC serves as a research hub connecting academia and industry through research, thought leadership, and knowledge translation that informs practice and drives innovation in sport.
Our Expertise
SIRC leverages the expertise of globally recognized faculty to provide data-driven insights that help organizations and individuals make strategic decisions and achieve their goals.
Economic Impact
SIRC analyzes the spending by the organizers of an event and its attendees, to reveal impact on the host city’s economy.
Media And Social Media
SIRC assesses clients’ publicity surrounding an event, to reflect the local and global reach of a brand—from broadcast publicity to social media on diverse platforms.
Social Impact
SIRC evaluates the social impact of sport programs, organizations, and initiatives, examining their contributions to individual well-being, community development, social inclusion, and equitable access to sport.
Brand Image
SIRC consults on strategies for positioning a brand at an event, using detailed findings on consumer perceptions and behavioral intentions.
Sport Governance
SIRC’s in-depth assessments for athletic departments, associations and corporate partners inform key decision-making and governance in intercollegiate athletics, from infractions and staff trainings to safety of student-athletes.
Event Experience
SIRC’s customized research provides recommendations based on attendees’ event satisfaction—and implications for their attendance at future events.
Sport Leadership
SIRC’s sport leadership programs, offered both in-person and online, improve the skills of coaches and other program staff seeking to impact the lives of young athletes.
Sponsorship
SIRC analyzes consumers’ changing perceptions of a sponsored brand—at an event as well as over time—and the impact of external factors, to provide clarity around the sponsor’s ROI.
Program Evaluation
SIRC assesses the implementation, effectiveness, and outcomes of sport programs and initiatives, providing evidence-based insights to improve performance, demonstrate value, and inform decision-making.
Our Clients
We partner with international businesses, sport and event organizations and the education sector to provide research as well as strategic marketing and management.
Our Team
Our distinguished faculty conducts and publishes on an array of cutting-edge research initiatives and actively disseminates these findings and managerial best practices throughout the field. Faculty play a hands-on role in training the center’s cadre of graduate students.
Faculty
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Gareth Jones
School of Sport, Tourism and Hospitality ManagementAssociate Professor and Director of the Sport Industry Research Center (SIRC)
https://sthm.temple.edu/directory/gareth-jones/EmailOffice LocationSpeakman Hall 369Direct -
https://sthm.temple.edu/directory/bradley-j-baker/EmailOffice LocationSpeakman Hall 307 -
https://sthm.temple.edu/directory/daniel-funk/EmailOffice LocationSpeakman Hall 300Direct -
Amy Giddings
School of Sport, Tourism and Hospitality ManagementAssociate Dean & Professor of Instruction
https://sthm.temple.edu/directory/amy-giddings/EmailOffice LocationSpeakman Hall 106Direct -
Jonathan Howe
School of Sport, Tourism and Hospitality ManagementAssistant ProfessorAIRE Lab Director
https://sthm.temple.edu/directory/jonathan-howe/EmailOffice LocationSpeakman 304Direct -
https://sthm.temple.edu/directory/r-aubrey-kent/EmailOffice LocationSpeakman Hall 306Direct -
https://sthm.temple.edu/directory/thilo-kunkel/EmailOffice LocationSpeakman Hall 305Direct
Graduate Students
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Zoe Hill
Graduate Extern
https://sthm.temple.edu/directory/zoe-hill/Email -
Dillon Murphy
Graduate Extern
https://sthm.temple.edu/directory/dillon-murphy/ -
Shreyas Rao
PhD student
https://sthm.temple.edu/directory/shreyas-rao/Email -
Pratyush Yadav
PhD student
https://sthm.temple.edu/directory/pratyush-yadav/ -
Xinyi Yang
PhD student
https://sthm.temple.edu/directory/xinyi-yang/
Contact the Center
We are eager to hear from you about research opportunities, consulting services, or the possibility of working with the center.
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