Center for Service Excellence

We believe service transforms communities, careers, and companies. We help businesses, communities, and organizations deliver unforgettable service experiences.

The Center for Service Excellence is dedicated to advancing the practice of service excellence through applied research, strategic consulting, and evidence-based innovation. With a focus on helping organizations enhance service quality, improve guest and customer experiences, and strengthen workforce capability, the Center engages in collaborative research projects, consulting engagements, and industry partnerships. These efforts generate actionable insights and practical strategies that help organizations adapt to change, achieve growth, and lead effectively in a dynamic service landscape.

Our Expertise

Training

We offer tailored, easy-to-access customer service training programs that build service skills at every level, from frontline staff to executives. Our online modules, micro-credentials, and interactive workshops prepare people to be ready to deliver exceptional service.

Consulting

We provide customized consulting that strengthens customer loyalty, improves employee experience, and builds leadership capacity. From service audits to strategy roadmaps, our work helps organizations create stronger teams and better service outcomes.

Partnerships

We collaborate with nonprofits, community groups, and government agencies to expand workforce readiness and volunteer pipelines. Together, we launch community-based programs, develop apprenticeship pathways, and prepare destinations for major events.

Research & Innovation

We conduct applied research that uncovers what drives service excellence. By helping companies test emerging ideas with real users and track workforce shifts, we turn insights into breakthrough solutions that power service innovation.

Service Excellence Standards & Recognition

We set the bar for outstanding service and celebrate those who achieve it. Through benchmarking tools, industry reports, and awards programs, we help organizations measure progress, showcase success, and gain recognition as service leaders.

Our Team

  • Lindsey Lee

    School of Sport, Tourism and Hospitality Management
    Assistant Professor
    Center for Service Excellence Co-Director
    Office Location
    Speakman Hall 333
    Direct
  • Laurie (Luorong) Wu

    School of Sport, Tourism and Hospitality Management
    Associate Professor
    Center for Service Excellence Co-Director
    Office Location
    Speakman Hall 332
    Direct

Contact Us

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