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The U.S. – Asia Center for Tourism & Hospitality Research

The U.S.-Asia Center Team

With deep roots in the city of Philadelphia, the American East, and extensive networks across the globe, our exciting and energetic team is uniquely positioned to build bridges between academics and practitioners, as well as East and West.

We invite you to learn more about the backgrounds and expertise of our team below.


Dr. Xiang (Robert) Li
Professor, and Washburn Senior Research Fellow,
Director of The U.S.-Asia Center for Tourism & Hospitality Research

Email: robertli@temple.edu
Phone: 215.204.8784

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Prof. Li’s research mainly focuses on destination marketing and tourist behavior, with special emphasis on international destination branding, customer loyalty, and tourism in Asia. He has authored over 150 scientific publications and has been consistently listed among the world’s top 40 contributors to tourism journals/most cited tourism scholars. To date, Prof. Li has conducted extensive tourism research in various areas and has been awarded over $1.45 million research funding. His clients include the United State Department of Commerce/Office of Travel and Tourism Industries (OTTI), China National Tourism Administration (CNTA), as well as numerous destination marketing organizations and companies including Disney. During 2012–13, Prof. Li served on the Global Insights Advisory Council for Brand USA. He holds/held adjunct or visiting faculty appointment in universities in Australia, Hong Kong, and Mainland China. He is also a frequent speaker at numerous international and industry conferences.

Areas of Expertise

  • Consumer preferences & profiling
  • Destination branding
  • International tourism marketing and Asian tourism
  • Quantitative modeling techniques

Education

  • Ph.D. (Texas A&M University)
  • M.S. (East Carolina University)
  • M.S. (Nanjing Normal University, P. R. China)

Dr. Yang Yang
Associate Professor, Executive Director of The U.S.-Asia Center for Tourism & Hospitality Research
Email: yangy@temple.edu
Phone: 215.204.5030

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Dr. Yang has an inter-disciplinary research and education background, and he is able to thoroughly investigate research questions and offer unique insights and perspectives. Dr. Yang has authored more than 80 academic publications, and several of them are published in the top-tier research journals. Dr. Yang has also accumulated abundant industrial experience from various consulting projects, especially tourism planning projects in the U.S. and China.

Areas of Expertise

  • Tourism demand analysis
  • Big data analysis
  • Economic analytics
  • Quantitative modeling techniques

Education

  • Ph.D. (University of Florida)
  • M.A. & M. Stat. (University of Florida)
  • M.Phil. (Hong Kong Polytechnic University, Hong Kong)
  • Postgraduate Diploma (Peking University, P. R. China)
  • B.Sc. (Nanjing University, P. R. China)

Karen Tan
Doctoral Student and Research Assistant, The U.S.-Asia Center for Tourism & Hospitality Research
Email: karen.tan@temple.edu

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A Singapore native, Karen has close to 10 years of professional experience in tourism and hospitality consulting. With a primary focus on the Asia Pacific region, she has completed more than 100 demand and financial feasibility studies to assess the potential of new markets. Her wealth of consulting experience spans the entire lifecycle of hospitality assets, including but not limited to operator selection and hotel management contract negotiations, operations and benchmarking reviews, renovation and repositioning strategies as well as asset disposal and brokerage. In addition, she has extensive experience in strategic consulting projects, providing advice to clients on destination master planning, global brand expansion strategy, portfolio restructuring, business planning and regional headquarter operating modes. With her in-depth understanding of both the supply and demand dynamics of the tourism and hospitality industry, Karen is well-equipped to conduct research that holds practical applications while contributing to the broader knowledge base.

Areas of Expertise

  • Investment analysis
  • Demand forecasting
  • Trend analysis
  • Benchmarking analysis

Education

  • M.Bus. (Nanyang Technological University, Singapore)
  • B.Bus. (Nanyang Technological University, Singapore)


Xingyu Huan
PhD Student and Research Assistant, The U.S.-Asia Center for Tourism & Hospitality Research
Email: xingyu.huang@temple.edu

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Xingyu Huang’s current research interests include health and tourism, customer behavior/experience in tourism and hospitality. She does both qualitative and quantitative research and she has a wealth of project involvement experience.

Areas of Expertise

  • Destination management
  • Tourism planning
  • Consumer behavior/experience
  • Health and tourism

Education

  • M.A. (Sun Yat-sen University, China)
  • B.A. (Sun Yat-sen University, China)

Clare Robinson
Master Student and Research Assistant, The U.S.-Asia Center for Tourism & Hospitality Research
Email: tul05498@temple.edu

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Clare Robinson’s research interests include sustainability and eco-tourism, education through tourism, and overtourism trends. Building on her previous work experience and education in design, she is also interested in hotel design and innovation, and curating travel experiences.

Areas of Expertise

  • Marketing and Content Design
  • Customer Service
  • Event Coordination
  • Editorial and Administrative Work

Education

  • B.S. (University of Texas at Austin, USA)

Ting Fan
Master Student and Research Assistant, The U.S.-Asia Center for Tourism & Hospitality Research
Email: fanting@temple.edu

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As a future accomplished marketing professional with multiple marketing-related work experiences, Ting Fan’s research interests include analyzing market trends in the tourism and hospitality industry using the rich data available. An innovative thinker, detail-oriented researcher, and creative event planner, in conceptualizing and executing process initiatives to deliver the best service to the customers.

Areas of Expertise

  • Food & Beverage Management
  • Market Analysis
  • Tourism Impact Studies
  • Consumer Behavior Analytics

Education

  • B.B.A. (International Business, Fox School of Business and Management, Temple University, USA)