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Faculty & Staff Directory

Laurie (Luorong) Wu

Associate Professor
Speakman Hall 332


Dr. Laurie Wu joins the School of Sport, Tourism and Hospitality Management from Pennsylvania State University, where she earned her PhD and also served as an instructor.

Dr. Wu has authored about fifty refereed journal and conference proceedings publications. As a consumer behavior and service marketing researcher, Dr. Wu’s research focus on three themes: Experiential Consumption & Sensory Marketing, Online Marketing & Advertising, and Technology Innovation in the Service Industry.

Dr. Wu's work has been published in top tier journals such as: Journal of Retailing, Journal of Service Research, Journal of Service Management, Journal of Services Marketing, Journal of Travel Research, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Tourism Management, and Cornell Hospitality Quarterly among others.

Dr. Wu also serves as a reviewer for hospitality and tourism journals and conferences including International Journal of Hospitality Management, Journal of Hospitality and Tourism Research, Journal of Travel and Tourism Marketing and Journal of Hospitality Marketing and Management, among others.

Dr. Wu received the Best Paper Award at the 16th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, in 2011. She also earned the Harold F. Martin Graduate Assistant Outstanding Teaching Award, for 2013-14, from the Graduate School at Pennsylvania State University. Dr. Wu attained her PhD and Master’s degrees in Hotel, Restaurant & Institutional Management, with an area of study in Services Marketing, from Pennsylvania State University. She earned her Bachelor’s degree in Tourism Management from China’s Fudan University, which recognized her as its Outstanding Graduate of the Year.