Dr. Kunkel’s research is positioned on the intersection of strategic management and marketing. He is specialized in examining consumer engagement in a digital environment and investigating brand relationships within different brand portfolios to provide insights into the positioning of companies in a competitive environment. He has consulted sport teams, sponsors, mobile app developers, and athletes on their brand positioning, fan engagement, and sponsorship activation.
Dr. Kunkel has presented his research at over 50 national and international conferences and published 18 peer-reviewed articles in top sport management and marketing journals. He is a member of the editorial board of Sport Management Review and Sport Marketing Quarterly. Dr. Kunkel’s contribution to the field of sport management has been recognized by the American Marketing Association from which he received the Emerging Scholar in Sport Marketing in 2018 and the North American Society for Sport Management (NASSM) where he was inducted as a lifetime Research Fellow in 2018. He has been on the dissertation committee of two Ph.D. students who graduated in 2018 and is the primary advisor of a Ph.D. student who won the 2018 NASSM Student Research competition.
Dr. Kunkel earned his Ph.D. in Business with a focus on Sport Management from Griffith University in Australia. In addition, he received the equivalent of three Master’s degrees, in Business Education, Business Administration, and Physical Education, as well as Bachelor’s degrees in Business Administration and Physical Education, from Saarland University in Germany. He is also a licensed snowboard, ski, and windsurfing instructor and played competitive soccer in Germany and Australia.