The U.S.-Asia Tourism & Hospitality Research Center conducts cutting-edge, multi-disciplinary research and consultancy specific to the tourism, hospitality and related industries in the U.S., Asia and the entire Asia-Pacific region. Selected examples of our research foci include destination marketing, big data analytics, consumer profile analysis, yield and revenue management and hospitality asset evaluation.

With deep roots in the city of Philadelphia, the American East and extensive networks across the globe, our exciting and energetic team is uniquely positioned to build bridges between academics and practitioners, as well as East and West. For American businesses targeting Asian markets or Asian businesses interested in expanding their international portfolio, we are committed to assist you through high quality research, superior educational programs and competitive business solutions.

For colleagues interested in Asia-U.S. travel exchanges, no matter whether you are within or outside the tourism and hospitality areas, we welcome collaboration proposals and relevant, interesting research ideas that will make a difference. For students who aspire to become future leaders of the tourism and hospitality industry, we are here to assist you in developing better understanding of the U.S./Asian market, culture and people, which would add tremendous value to your career development.

This site reflects our continued efforts and commitment to establish and enhance connections between universities, government and the tourism and hospitality industry. We warmly invite you to explore this site, where you will find out what sets us apart from many other fine research centers in the world.

We firmly believe that through collaborations, we can accomplish great things together. Please feel free to contact us, follow news about our activities and upcoming events, or join our email list.

Yours sincerely,
Xiang (Robert) Li, Ph.D.
Director of The U.S.-Asia Center for Tourism and Hospitality Research