Dr. Lu Lu is an Associate Professor, Arthur F. McGonigle Research Fellow of the School of Sport, Tourism and Hospitality Management at Temple University. Dr. Lu joined STHM from Washington State University, where she earned her master’s and Ph.D. degrees and served as an instructor.
Dr. Lu’s research focuses on consumer behavioral marketing, with a primary focus on service interactions and marketing, food and beverage decision-making, and the influence of marketing messages on consumer travel decisions. Her work is published in leading hospitality, tourism, and business journals, including Journal of Business Research, International Journal of Information Management, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Tourism Management, Journal of Hospitality & Tourism Research, Journal of Hospitality Marketing & Management, and Cornell Hospitality Quarterly among others. Dr. Lu’s research is also frequently featured in media outlets such as CNN, Fortune, Yahoo News, Restaurant Business, NBC 10, Pennsylvania Cable Network, ScienceDaily among others.
Dr. Lu serves as an Associate Editor for Journal of Hospitality & Tourism Research and Journal of Hospitality and Tourism Technology and editorial board member of several leading hospitality and tourism journals, including the International Journal of Contemporary Hospitality Management, Journal of Hospitality & Tourism Research, Annals of Tourism Research, Journal of Hospitality Marketing & Management and Cornell Hospitality Quarterly.
Dr. Lu’s research paper has received numerous awards, such as the Highly Commended Award for the Outstanding Research Article, presented by the Journal of Hospitality & Tourism Research in 2021 and the Highly Commended Award by the International Journal of Contemporary Hospitality Management in 2017. She received the Best Track Chair Award from the Global Marketing Conference in 2023 and the Best Paper Awards at the 28th and 21st Annual Graduate Education and Graduate Student Research Conferences in Hospitality and Tourism in 2023 and 2016, respectively. She earned the 2015 Chinese Government Award for Outstanding Self-Financed Students Abroad, sponsored by the Ministry of Education of the People’s Republic of China and the Outstanding Graduate Student Research Award for 2015-2016 at Washington State University.