Lead the Experience Economy with Data-Driven Insights
Lead the experience economy with advanced analytics, industry expertise, and global insights.
STHM empowers you to create impactful experiences and make data-driven decisions in
today’s multi-billion-dollar global market.
STEM-Designated Advantage
Gain in-demand skills in Python, predictive analytics, and AI — with extended OPT eligibility for international students.
Global & Hands-On Learning
Travel abroad, work on real-world projects, and engage with top industry leaders through an immersive learning experience.
Learn from Top Experts
Learn from leading scholars who are shaping the future of the experience economy.
Flexible & Supportive Learning
Customize your journey with thesis or project options, tailored advising and business analytics electives – all within a supportive, inclusive learning environment.
Prime Location & Industry Access
Study in the heart of a vibrant experience economy with direct access to top industry employers and career opportunities.
The experience economy is a vibrant, multi-billion-dollar industry that focuses on the customer experience
and is packed with exciting career opportunities. Whether you are designing guest experiences,
forecasting visitor flows, uncovering market insights, or amplifying engagement at live events, this field is
all about crafting memorable moments for people. Start your journey toward a career of your dreams.
With a Master of Science in Experience Management & Analytics, you’ll be prepared to excel in high impact analytical roles across hospitality, tourism, events, and entertainment. At the School of Sport,
Tourism and Hospitality Management (STHM), you’ll master experience management and advanced
analytics, tackling real-world challenges in customer engagement, business analytics, market insights,
strategic innovations, and experience design. With a dynamic curriculum and extensive industry network,
this program will empower you to lead with confidence.
Lead the future of the experience economy with STHM.
Careers in Experience Management & Analytics
What can you do with a Master’s Degree in Experience Management & Analytics?
- Consultant
- Customer Analytics & Experience Strategy
- Customer Engagement Analytics
- Digital Customer Experience Analytics
- Global Markets Insights & Analytics
- Guest Experience Management
- Loyalty Program Operations & Analytics
- Marketing Analytics
- Operations Analysis
- Revenue Strategy Analytics
Semester-by-Semester Course Sequence
Semester Courses and Credits
| Fall 1 | STHM 5311 | Strategic Service Management in the Experience Industries | 3 credits |
| Fall 1 | STHM 5601 | Experience Industry Analytics | 3 credits |
| Fall 1 | STHM 5111 | Applied Research | 3 credits |
| Spring 1 | STHM 5602 | Experience Design and Innovation | 3 credits |
| Spring 1 | STHM 5313 | Financial Management in the Experience Industries | 3 credits |
| Spring 1 | Fox Business Analytics Electives | 3 credits ** | |
| Fall 2 | STHM 5998 | Pre-Project / Pre-Thesis Research in Experience Management & Analytics | 3 credits |
| Fall 2 | STHM 5485 | Graduate Internship in Experience Management & Analytics | 3 credits |
| Fall 2 | Fox Business Analytics Electives | 3 credits | |
| Spring 2 | Fox Business Analytics Electives | 3 credits | |
| Spring 2 | STHM 5607 | Experience Excellence Immersion | 3 credits |
| Spring 2 | THE 9995 [or] THE 9996 | Master’s Project in Experience Management & Analytics [or] Master’s Thesis in Experience Management & Analytics | 3 credits *** |
** Students can choose from the FOX Business Analytics electives table based on their own professional and academic interest.
*** Students who choose the thesis option as their culminating master’s experience will be required to pass thesis proposal defense before enrolling in the required thesis class. More details can be found in MSEMA Thesis Process.
Frequently Asked Questions (FAQ)
How does MSEMA prepare me for a career in the experience economy?
MSEMA offers a unique combination of analytics, experience management, and hands-on learning. With access to Philadelphia’s dynamic experience industries as a “live lab” and global immersion opportunities, students gain practical skills and insights that directly apply to roles in tourism, hospitality, entertainment, and related sectors. The program’s focus on data-driven decision-making and strategic management equips graduates to lead and innovate in the experience economy.
Is this program suitable if I don’t have a background in business or analytics?
Absolutely. MSEMA is designed to welcome students from various academic and professional backgrounds.
When are the courses taught?
Courses are scheduled on weekday evenings to accommodate the work commitments of our students.
Can you provide information about the curriculum and examples of classes?
The program curriculum consists of 21 credits focusing on fundamental and advanced concepts in
experience management and analytics. Additionally, students may choose 9 credits of electives to customize their program experience according to their own individual career aspirations. Examples of courses include: Experience Industry Analytics, Experience Design & Innovation.
How does the STEM designation benefit international students?
MSEMA is STEM-designated, allowing international students an additional 24 months of Optional Practical Training (OPT) on top of the initial 12 months, for a total of 36 months. Students are encouraged to consult with and visit the International Student and Scholar Services website for detailed information.
Enrollment Information
Begin to impact the global experience economy here.
Paying for your degree
- $993 per credit hour (Pennsylvania resident)
- $1,143 per credit hour (out-of-state resident)
- Total Credits: 36
See details about tuition, opportunities for financial aid and scholarships and more.
Note: Rates listed are for the 2025-2026 academic year only. Tuition rates for the upcoming academic year are approved and announced by the Temple University’s Bursar’s Office every July.
Application Information & Deadlines
AUG.
1
Application Opens
DEC.
15
Early Admissions Deadline
MAR.
1
Priority Scholarship Deadline and International Deadline
JUN.
30
Final Application Deadline
