Master of Science in Sport Business

Elevate the Game-Day Experience

Change the game by learning to be agile and responsive in the competitive, multi-billion-dollar global sport industry. STHM can help you become a leader in creating lasting game-day experiences.

The sport industry is a global, multi-billion-dollar market that offers an array of interesting career opportunities. From ticket sales and sponsorships to game-day operations, this exciting industry creates memorable fan experiences every day. Start your path to become a leader in a career of your dreams.

With a Master of Science in Sport Business, you can advance your career with a mid- to high-level management position in this exciting, international industry. At the School of Sport, Tourism and Hospitality Management (STHM) you learn new ways to think analytically and critically about top situations facing professional sports teams, college athletics and sport business such as sport analytics, sales and promotion and event and venue management. With a dynamic curriculum and vast industry network, this program will transform the way you lead.

Partner with STHM to become a leader in this exciting, experience-driven industry.

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Evening Courses to Fit Your Schedule

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Individualized Professional Development & Coaching

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100% Internship Placement

Top 10 Careers in Sport Management

There’s no one way to use your sport management degree in the global $1.5 trillion industry.

  • Sales and Promotions
  • Professional Sport Operations
  • Collegiate Sport Administration
  • Recreation Management
  • Event & Venue Management
  • Sports Marketing Manager
  • Account Manager/Account Executive
  • Sport Analytics
  • Fitness Director
  • Public Relations

Create Your Own Degree in Sport

Are you passionate about sport marketing and promotion? Would you like to learn more about how data is driving business decisions within sports teams and leagues? What about developing a strategic mindset that enhances the fan experience through game day operations?

At STHM, our program is designed so you can tailor your degree to your career goals with four industry focused concentrations. This 36-credit Master of Science in Sport Business emphasizes the theoretical foundation of sport business with an industry-specific curriculum that equips students with critical insight, strategic business principles and practical application techniques.

Accelerate Your Path with the 4+1 Program

Undergraduate students at Temple University can take advantage of MSSB’s 4+1 option, which allows you to earn both a bachelor’s degree and the MSSB degree in just five years. This unique option enables you to complete the MSSB degree in one additional year beyond your undergraduate studies, saving you time and fast-tracking your career in the sport industry. By joining the 4+1 program, you’ll gain advanced knowledge and practical skills while enjoying a streamlined path to leadership roles in the dynamic world of sport business.

4 Areas of Concentration

Athletic Administration

Gain the skills for management roles in student athletic programs. With a focus on intercollegiate athletics, the curriculum exposes students to critical issues in governance, policy-making, facility operations, fundraising, development and compliance.

Recreation and Event Management

Become a leader in the public and nonprofit sport industry sectors. This program applies critical theory and best practices in the areas of programming, event execution and fundraising.

Sport Analytics

Comprehend and apply analytical methods to issues confronting decision makers in sport organizations. The Sport Analytics concentration produces managers and future executives who understand the potential of data-driven decision making in the sport industry.

Sport Marketing and Promotions

Develop and leverage strategies that impact production, pricing, consumer behavior and distribution to generate sustainable results that innovate the game-day experience. Students in this program work with companies such as Comcast-Spectacor, IMG, LiveNation, Madison Square Garden and Octagon.

Enrollment Information

Paying for your degree

  • $993 per credit hour (Pennsylvania resident)
  • $1,143 per credit hour (out-of-state resident)
  • Total Credits: 36

See details about tuition, opportunities for financial aid and scholarships and more.

Note: Rates listed are for the 2024-2025 academic year only. Tuition rates for the upcoming academic year are approved and announced by the Temple University’s Bursar’s Office every July.

Application Information & Deadlines

Early Admissions Deadline

Priority Scholarship Deadline and International Deadline

Final Application Deadline

Start your application today

Every fan experience begins with you. Your next career move begins with us. Speak to a member of our admissions team & start your application today.