Youcheng Wang

Dr. Youcheng Wang is the Dean at the Rosen College of Hospitality Management at University of Central Florida, and the William Peeper Destination Marketing Preeminent Chair Professor. His research interest focuses on hospitality marketing, destination marketing and management, customer relationship management, information search behavior, collaborative strategies, and technology management. He is the author of four books and more than 100 scientific publications. He is the co-editor of Journal of Destination Marketing and Management, and is on the Editorial Board of multiple international academic journals in the domain of hospitality and tourism marketing and management. Dr. Wang has consulting experience in the areas of destination marketing and development, technology and e-commerce strategies for hospitality and tourism organizations, collaborative strategies for regional destination marketing and management, experiential marketing, and China tourism research.

Dr. Wang has received numerous awards for his research and scholarly contributions. He is a frequent speaker at various international conferences, workshops, and industry forums. Dr. Wang earned his Master’s from Purdue University and his Ph.D. from the University of Illinois. He is a member of several professional associations including Travel and Tourism Research Association (TTRA), International Council on Hotel, Restaurant and Institutional Education (I-CHRIE), International Society of Travel and Tourism Educators (ISTTE), and Hospitality Financial and Technology Professionals (HFTP). He is also serving on the boards of several regional and national industry associations.