School of Sport, Tourism and Hospitality Management
Graduate Programs
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Shape the Future of Experiences, Entertainment and Sport
Lead in a global experience economy where analytics, strategy and human connection power every moment—from the stadium to the guest journey.
Temple University’s School of Sport, Tourism and Hospitality Management offers two specialized master’s degrees that connect data, design and industry immersion: the Master of Science in Sport Business and the Master of Science in Experience Management & Analytics.
Why Study at STHM?
- An experience-driven city: Learn in Philadelphia, a hub for sport, hospitality, tourism and live entertainment, with direct access to teams, venues and brands.
- Industry-immersive education: Apply theory in real-world projects, internships, global immersions and professional development trips that connect you with decision-makers.
- Career-ready support: Work one-on-one with dedicated career coaches, attend industry-focused career fairs and join a network shaping sport and experience businesses worldwide
Graduate Programs at STHM
MS in Sport Business
Turn Passion for Sport into a Data-Driven Career
The 36-credit Master of Science in Sport Business prepares you to lead across the global sport industry through hands-on projects and industry-driven coursework. Choose from four concentrations—Athletic Administration, Recreation & Event Management, Sport Analytics (STEM-designated) and Sport Marketing & Promotions—to align your degree with roles in teams, leagues, venues and agencies.
Fast Facts:
- Learn from faculty and practitioners with deep experience in professional and collegiate sport.
- Build your network with partners such as Comcast-Spectacor, MLB, NFL, LiveNation and Madison Square Garden.
- Access dual-degree opportunities, including the Real Madrid Graduate School-Universidad Europea collaboration.
MS in Experience Management & Analytics
Design Smarter Experiences with Analytics
The 36-credit, STEM-designated Master of Science in Experience Management & Analytics is a program that blends data science, customer experience strategy and business acumen to transform how organizations design and manage experiences across hospitality, tourism, retail, events and entertainment tech. Through Python, SQL and Tableau training plus experience-focused analytics coursework, you will learn to turn complex data into clear decisions that improve satisfaction, loyalty and revenue.
Fast Facts:
- Build skills for roles like Customer Engagement Analyst, Digital Experience Strategist and Revenue Operations Analyst in the growing experience economy.
- Combine human-centered design with advanced analytics to craft memorable, measurable experiences backed by data, experimentation and optimization.
- Deepen your industry connections through Philadelphia-based collaborations and a global immersion that extends your network to global opportunities.
Expand Your Experience With Industry Partners
Learn More About an Exciting Future
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