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Executive Master of Science in

Sport Business

Courses and Curriculum

The Executive Master of Science in Sport Business consists of 10 three-credit courses. Students take one course at a time over a five-week period, equating to three courses each semester. This structure enables full-time working professionals to enroll full-time and complete the program in as few as 13-15 months.

The program can also be completed on a part-time basis and at a pace that is suitable to your work or personal schedule. Students have up to four years to complete the program.


The Executive Master of Science in Sport Business consists of six sport industry courses and four Online MBA courses tailored to advance your knowledge.

(required) The Sport Workplace. 3 Credit Hours.
This course focuses on the basic functions of management and the strategic challenges confronting firms that compete in the global economy within the sport and recreation industry. It provides students a forum in which to apply and integrate management and strategic theories, practices and skills in a global environment, and across all types of organizations including public, private, and voluntary. The course focuses on specific elements of the workplace that are distinctive within the sport industry, such as the role of affect and organizational climate. Career opportunities and industry labor statistics are introduced in depth to allow a full view of the broad sport industry.

Sport Finance and Economics. 3 Credit Hours.
This course will analyze the relationship between finance and the sport and recreation industry. The purpose is to apply a series of basic financial and economic principles to the decision making process of sport firms and organizations. Issues include optimal pricing strategies, demand analysis, optimal financing, hiring decisions, and investment decisions; all of which can be undertaken with the tools addressed in this course. This course examines a variety of financial management issues relevant to major professional sport franchises, the corporations that use sport as a vehicle for promotion, and other organizations comprising the industry. Additionally, emphasis is placed on the financial and economic aspects of the public finance of sport facility construction and other forms of government subsidizes of the sport industry.

Consumer Behavior in Sport and Recreation. 3 Credit Hours.
This course is designed to provide knowledge of the psychological foundations of consumer behavior, the mechanisms of influence that are most likely to lead consumers to change their attitudes, their beliefs, and, most importantly their actions, and how to engage these mechanisms in building persuasive communications. The focus of this class will be on the scientific research (of behavioral scientists from multiple disciplines) that illuminates the psychological processes underlying consumer behavior, with specific focus on spectator and participant based sport and recreation activities.

Legal Issues in Sport and Recreation. 3 Credit Hours.
The course addresses the legal aspects of sport, recreation, and leisure services, with a focus on tort liability, human rights liability, criminal liability, and contractual liability. Legal concepts of negligence, situations which give rise to law suits, and principles of risk management will be covered. Legal issues related to use of equipment, facility management, and accommodation for special populations will also be addressed.

Sport Analytics. 3 Credit Hours.
The class will discuss the theory, development, and application of analytics in sport. Students will learn about the application of analytics in sport for purposes of evaluating player performance, team management, market segmentation, pricing, and other areas in sport industry operations. Analytics includes the inclusive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based decision making. Analytic methods are employed to gain insights on team and player production, human resource practices, and game management. Additionally, quantitative methods are used to analyze pricing, advertising, promotions, and other sport business decisions. Many new techniques and methods to communicate analytical results are emerging and will be a factor in this new area of sport analytics.

Sport for Development. 3 Credit Hours.
In grassroots development and peace promotions, sport is used in an extremely wide range of situations – whether as an integrated tool in short-term emergency human aid activities, or in long-term development cooperation projects on local, regional, or global scales. This course explores the role sport plays as a promoter of social integration and economic development in different geographical, cultural, and political contexts.

Sport Media & Communication- 3 Credit Hours.
This course examines the various aspects of the relationship between sport and both media and communication. An overview of theories in media and communication is systemically provided and discussed. It focuses on the nature of traditional and digital media and its implication for sport policy and management. Specifically, the relationship between the sender, the message, the medium, and the audience are critically examined. Communication management and strategy are also discussed as the production, organization, and consumption of sport involve a wide range of communicative processes. Attention is also paid to the legal and ethical aspects of sport communication.

(required) Statistics. 3 Credit Hours.

Human Resources Management Strategies. 3 Credit Hours.
The effective management of HR practices has an enormous effect on the organization’s economic performance. Given the direct impact of HRM on cost, quality, and productivity, the success of any organization — both traditional and virtual– depends on the effectiveness of the decisions its managers make about strategic human resource issues. In this course, we will examine contemporary “best practices” in HR and what is known about how to improve the quality of strategic HR decision-making. In doing so, we will review how high performance organizations manage such HR issues as compensation, staffing, labor-management relations, work system design, performance management, training, equal opportunity employment, HR outsourcing, and change management.

Global Business Strategy. 3 Credit Hours.

Financial Analysis and Strategy. 3 Credit Hours.
This course develops the conceptual framework that is used in analyzing the financial management problems of business enterprises. Students cover concepts such as the time value of money, the cost of capital, the relationship between risk and return, the valuation of assets such as stocks and bonds, and various corporate finance issues, including capital budgeting, capital structure, corporate financing, and dividend policy.

Marketing Management/Strategy. 3 Credit Hours.
This course is designed to provide students with an understanding of how firms develop marketing strategies to create and manage the creation of meaningful offers that are valued by consumers for the purpose of developing and maintaining customer relationships. Initially, we will address the evolution of market systems at the macroeconomic level and the role that marketing plays in bridging the gap between the production and consumption sectors of the economy. Subsequently, we will explore how firms develop strategies to create customer value through product management, pricing, marketing channels, supply chain management, customer relationship management and communications directed to buyers and also develop an understanding of how buyers acquire, consume and dispose of these goods and services.

It is advised that students take the Statistics and Sport Work Place courses first to avoid delay in course scheduling. The remaining courses may be taken in any order.

100% Online

Collaboration is important in the sport industry. Although this is an online program, you still have valuable interaction with other students and faculty through live weekly sessions. These sessions, conveniently held through Zoom, integrate discussion and project-based learning activities in which students break into small groups to solve authentic problems faced by today’s sport business leaders. Additionally, all content is available 24/7 in a mobile-friendly format. The program is powered by the technology pioneered by the Fox School of Business Online MBA program.

The competency-based program was designed with sport industry-specific modules, including core competencies that the industry seeks such as quantitative literacy, strategic decision making and effective business communication.


Thanks to a convenient online format and hop-on, hop-off curriculum carousel, the Executive Master of Science in Sport Business is ideal for frequent travelers and military members. The structure enables full-time working professionals to complete the degree in as few as 13 months or take up to four years as a part-time student.

Program Start

Each cohort of the Executive Master of Science in Sport Business kicks off in the fall semester.

Course Length

Each course is delivered online over five weeks. Live and collaborative web conferencing sessions with faculty and classmates are held weekly. Additional coursework and activities are required throughout the week.