Ceridwyn King joined the School of Sport, Tourism and Hospitality Management in 2011. With an extensive marketing background, Dr. King is an experienced industry consultant and researcher. Prior to becoming an academic, she served as the head of marketing for Conrad Jupiters Hotel and Casino on the Gold Coast, Australia. She has also held various marketing positions with Starwood Hotels and Resorts and was the founder and principal consultant for Seed – Strategic Marketing Solutions. Prior to joining Temple University, Dr. King served as a senior lecturer at Griffith University in the Griffith Business School’s Department of Tourism, Leisure, Hotel and Sport Management.
Her research focuses on service management and marketing, with an emphasis on the internal stakeholder’s role in realizing marketing strategies to create competitively sustainable service experiences. She is a leading international scholar in hospitality brand management and is regularly engaged as an expert witness in this field. She is the Editor in Chief of Services Marketing Quarterly, Associate Editor of Journal of Hospitality and Tourism Research and Co-ordinating Editor of International Journal of Hospitality Management. Additionally, she serves on the editorial boards for International Journal of Contemporary Hospitality Management, Cornel Hospitality Quarterly and the Journal of Service Management.
In recognition of her research and teaching accomplishments since joining the STHM faculty, Dr. King was named to the Dean’s Research Honor Roll in 2013 and 2014 and was also awarded the Outstanding Teacher Award in 2014. She was named the Paul Anderson Research Fellow in 2017 and the Arthur F. McGonigle Research Fellow in 2021. In 2018, she was recognized for being in the top ten of highly cited research faculty in the Fox School of Business and the School of Sport, Tourism and Hospitality Management and in 2020 she was awarded the High Achievements in Sponsored Projects Award from the Fox School of Business. She was the founding chair of the Tourism and Hospitality Management Department, advancing department and faculty endeavors during her 4-year term from 2016 to 2020. In collaboration with Temple’s Small Business Development Center, she was the founding co-director of the Center for Hospitality Resilience, an SBA federally funded initiative to help small tourism and hospitality business navigate the impacts of COVID-19. Currently, as the Director of Strategic Industry Engagement, she is working with colleagues in the Translational Research Center to elevate the impact of faculty research in line with industry priorities.
In addition to lecturing and conducting research at Griffith, Dr. King earned her bachelor’s degree in Hotel Management, her master’s degree in Marketing Management and her PhD in Marketing, all from Griffith University.