Sample Class: Analyzing Tourism Data for Marketing and Planning Insights
7:00 PM, Wednesday, April 22, 2020
Ideal for Prospective Graduate Students
During this interactive session, Dr. Yang will examine the impact that credit card transactions, Airbnb supply and demand, and cell phone location information have on the tourism industry. Get an insider’s perspective on how professionals use these and other data points to make informed and strategic decisions about how and where to invest tourism resources for maximum impact.