This module discusses the basic principles of the evolving event industry, including an overview of contemporary industry tools, best practices, industry segments and terminology necessary to compete in the constantly changing event business.
Even when we return to live events, virtual and hybrid events will have a significant role to play. In this module we will explore the pluses and minuses of these options with practical examples of what works and what does not.
In this module, you will learn the basics of wedding and social planning and how it relates to the modern-day event professional. You will learn tips for developing an effective business structure, identifying key resources, and learning professional practices.
The events industry lends itself to entrepreneurship and freelance opportunities. In order to succeed, however, you need to understand the necessary skills, pricing, branding and a number of other critical issues. This module covers all of this and more.