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Tourism Analytics Graduate Certificate

About the Program

The School of Sport, Tourism and Hospitality (STHM) Tourism Analytics Graduate Certificate is designed for detail-oriented individuals who are driven by the desire to extrapolate the value of the tourism industry.


Ideal for travel and tourism professionals that have a passion for data-driven, detail-oriented work. The 9-credit program will give you the essential tools to understand the value of data so you can go on to improve the travel and tourism industries. For individuals that want to take their development beyond the certificate, credits earned from this certificate program count towards the Master of Science in Travel and Tourism (where a grade of B or better is received).


Quantitative Methods for Business | 3 credits
This course is designed to introduce you to contemporary elementary applied statistics and to provide you with an appreciation for the uses of statistics in business, economics, everyday life, as well as hands-on capabilities needed in your later coursework and professional employment.
Tourism Economics and Policy | 3 credits
This course focuses on the role that economics and policy play within the tourism industry. The course will focus on specific economic and policy theories that are essential for the tourism industry. Topics include an in depth study of the theory of tourism demand and supply, using a cost-benefit analysis, tax policy impacts, tourism valuation, economic analysis in management, and marketing and policy decisions. The course provides students an environment to become proficient in collecting and understanding economic data and models, determining the value of recreational resources, and analyzing tourism related projects across the private, public, and voluntary sectors of the tourism industry.
Tourism Analytics | 3 credits
This course aims to provide tourism industry professionals with the necessary tools to guide/aid decision making. The course is designed to familiarize students with quantitative data management and analytic skills such as econometric modeling, forecasting, interpretation of results, and development of conclusions, using tourism and hospitality information databases, as well as analytical software. Specific emphasis is given to econometric modeling of tourism assets that have cross and/or spatial dependence, in conjunction with applicable urban economics and finance theories. The course has two main goals: development of skill in the use of advanced data analysis techniques and the development of expertise in the interpretation and communication of their results.


For questions about the application process, the program or to schedule a personalized consultation with a member of the graduate enrollment team, please contact:

Coni Zingarelli
Director of Graduate Admissions