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Tourism Analytics Graduate Certificate

About the Program

The School of Sport, Tourism and Hospitality (STHM) Tourism Analytics Graduate Certificate is designed for detail-oriented individuals who are driven by the desire to extrapolate the value of the tourism industry.


Ideal for travel and tourism professionals that have a passion for data-driven, detail-oriented work. The 9-credit program will give you the essential tools to understand the value of data so you can go on to improve the travel and tourism industries. For individuals that want to take their development beyond the certificate, credits earned from this certificate program count towards the Master of Science in Travel and Tourism (where a grade of B or better is received).


Quantitative Methods for Business | 3 credits
This course is designed to introduce you to contemporary elementary applied statistics and to provide you with an appreciation for the uses of statistics in business, economics, everyday life, as well as hands-on capabilities needed in your later coursework and professional employment.
Tourism Economics and Policy | 3 credits
This course focuses on the role that economics and policy play within the tourism industry. The course will focus on specific economic and policy theories that are essential for the tourism industry. Topics include an in depth study of the theory of tourism demand and supply, using a cost-benefit analysis, tax policy impacts, tourism valuation, economic analysis in management, and marketing and policy decisions. The course provides students an environment to become proficient in collecting and understanding economic data and models, determining the value of recreational resources, and analyzing tourism related projects across the private, public, and voluntary sectors of the tourism industry.
Tourism Analytics | 3 credits
This course aims to provide tourism industry professionals with the necessary tools to guide/aid decision making. The course is designed to familiarize students with quantitative data management and analytic skills such as econometric modeling, forecasting, interpretation of results, and development of conclusions, using tourism and hospitality information databases, as well as analytical software. Specific emphasis is given to econometric modeling of tourism assets that have cross and/or spatial dependence, in conjunction with applicable urban economics and finance theories. The course has two main goals: development of skill in the use of advanced data analysis techniques and the development of expertise in the interpretation and communication of their results.


Tuition Rates
$956 per credit hour Total credits: 9
Each year, tuition rates for the subsequent academic year are announced by the Board of Trustees. Rate changes will be posted when official announcements are made in June. Temple University is a state-related institution; therefore, there are different tuition rates for Pennsylvania state residents and out-of-state residents. Students make tuition payments to Temple University at the beginning of each semester. Financial aid does not apply to graduate certificate programs. For tuition information, see current tuition and fee information on Temple University's Bursars Office website.

Admissions Criteria

  • A bachelor’s degree is required for all graduate certificates.
  • Students must also meet at least one of the following:
    • 3.00 or greater cumulative GPA for all prior college-level coursework
    • 5+ years of professional work experience

Application Requirements

Applicants should submit the following:
  • Completed application form
  • Current resume
  • Official transcripts from all institutions at which coursework was attempted and/or completed
  • Statement of Interest
  • GRE/GMAT (Optional)

International Student Application Requirements

International applicants are encouraged to review the Temple University prospective international student application guide and requirements. Applicants who earned their baccalaureate degree from an institution where the language of instruction was other than English, with the exception of those who subsequently earned a master’s degree at a U.S. institution, must report scores for a standardized test of English that meet these minimums:

If you don't meet our language requirements, check out our English+ global tourism certificate program.

Temple University’s International Student and Scholar Services offers an array of services and is committed to providing exemplary support to Temple University’s international students, scholars and researchers. Visit the International Student and Scholar Services website to learn more about their services.

Application Deadlines

Fall Deadlines

  • June 30 – Final Application Deadline

Spring Deadlines

  • November 1 – Final Application Deadline
Applications are processed as they are received. Late applications may be considered for admission. Allow at least 1 week for review

Apply Now

Continue your education at your own pace and enhance your resume with a graduate certificate from the School of Sport, Tourism and Hospitality Management (STHM). Use the form below to start your application. Should you have any questions about our graduate certificate admissions process, please email Apply Now

Contact Us

For questions about the application process, the program or to schedule a personalized consultation with a member of the enrollment team, please reach out to: Michelle Siporin Assistant Director of Graduate Enrollment