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BACHELOR OF SCIENCE IN

TOURISM AND HOSPITALITY MANAGEMENT

Courses and Curriculum

The Bachelor of Science in Tourism and Hospitality Management is one of the most established and distinguished programs of its kind in the country. As a student in the School of Sport, Tourism and Hospitality Management (STHM), you will graduate with a comprehensive understanding of your industry and be ready to apply your innovative thinking to your career. This interdisciplinary program not only provides the foundation for working in the tourism and hospitality industries, but also teaches you essential business principles that will help you in the future. While your classroom courses will play an essential role in your program, you won’t only be learning from textbooks and lectures. At STHM, we emphasize the importance of working in the real world—before graduation.

The Center for Student Services, STHM’s in-house advising unit, provides individualized support for course sequences, elective options, registration, financial aid assistance, scheduling, and academic resources. As a result, you will be well equipped to make well-informed decisions regarding your education and future.

Required Courses | 64 Credits

Students pursuing a Bachelor of Science in Tourism and Hospitality Management are required to complete 24 credits of STHM foundation courses, 13 credits of Fox School of Business courses and 27 credits of Tourism and Hospitality Management major courses.

Foundation Requirements | 24 Credits
The Business of Leisure | 3 Credits
This course is an introduction to the nature, scope, and significance of leisure. The course will address the history, conceptual foundations, and socio-cultural dimensions of play, recreation, sport, tourism, hospitality, and leisure; the significance of play, recreation, sport, tourism, hospitality, and leisure in contemporary society and throughout the life span; the interrelationship between leisure behavior and the natural environment; the motivational basis for play, recreation, sport, tourism, hospitality, and leisure behavior; concepts of time, work, and leisure; leisure around the world; patterns of leisure involvement; and the issues, trends, challenges, and the future of leisure.

Leisure & Tourism in a Diverse Society | 3 Credits
This course emphasizes leisure, sport, recreation, tourism, and hospitality services for a multi-cultural, multi-racial, multi-ethnic society, as well as for persons with disabilities. As the course explores the significance of play, recreation, and leisure throughout the life span, it will focus on the impact of leisure delivery systems on diverse populations within our society. Implications of personal biases will be a thread throughout the course.

Internship I | 3 Credits
Students will be assigned to an industry agency to complete 180 hours of professional experience. The agency will be selected through cooperation between the student, the School Internship Coordinator and an agency supervisor.

Senior Professional Development Seminar | 3 Credits
The purpose of this class is to expose the students to a model of organizational structure in the sport, recreation, tourism, hospitality, and leisure services profession through simulated experiences. The class is designed with a president, departments, and staff roles. These roles are designed to represent the interactions that take place with various constituencies needed to enhance sport, recreation, tourism, and hospitality education and opportunities.

Internship II | 12 Credits
After having completed the student’s last semester of classes, and the student must complete 600 hours with an industry agency. NOTE: The requirements of this experience are addressed in the School’s senior internship manual (which is distributed in STHM 4112).

Fox School of Business Requirements | 13 credits
Marketing Management | 3 Credits
Introduction to the role of marketing in the U.S. economy and within the firm. The interaction of marketing with other business functions and with society. The course focuses on the components of marketing strategy including analyzing what markets and needs the firm will serve; deciding when, where, and how the firm will meet these needs; and understanding why (i.e., a compelling business reason) the firm should implement a strategy. Includes the study of marketing mix development issues, including product development and management; pricing; integrated communications and promotion; distribution, logistics, and supply-chain management; as well as other decisions involved in this process.

Leadership and Organizational Management | 3 Credits
This course prepares students to address the challenges of leading high performing organizations. Students will examine the enablers of principled organizational leadership and performance. Course topics include leadership, change management, decision-making, culture, team building, organizational structure and control, communication, social responsibility and sustainability, motivation, human resource management, and globalization.

Survey of Accounting | 3 Credits
This is an introductory course that will introduce students to the fundamental concepts of financial accounting and managerial accounting. Financial accounting information is produced, in accordance with generally accepted accounting principles (GAAP). It reports the results of operations to external users (suppliers, customers, investors, regulatory agencies, etc.). Managerial accounting information is produced, in response to specific management needs. It does not follow GAAP. Managerial accounting reports the results of operations of an entity consistent with the needs of internal users (managers, supervisors, etc.). The first half of this course focuses on the accounting cycle, the structure of the financial statements, and profitability analysis. The second half of the course focuses on decision making based on accounting data. Tools for analysis and the ability to apply those tools to various data sets will be developed. NOTE: There is no expectation that students should possess prior accounting knowledge.

Macroeconomic Principles | 3 Credits
An introductory course in macroeconomics. Topics include business cycles, inflation, unemployment, banking, monetary and fiscal policy, international economics, and economic growth.

Excel for Business Applications | 1 Credit
The purpose of this online course is to prepare you to use Excel as a tool for solving business problems. You may be familiar with Excel but this course focuses on tools and Excel features that will specifically prepare you for your business courses, job interviews and for your professional life. You will learn how to use Excel efficiently, how to create formulas, use functions, produce and format charts, create reports and Pivot Tables, and use what-if-analysis for managerial decision making.

Major Requirements | 27 Credits
The Business of Tourism & Hospitality | 3 Credits
This course is explores the nature, scope and significance of the total field of tourism and hospitality; history and development, philosophies and theories, analysis of trends, issues and challenges.

Global Issues in Tourism & Hospitality | 3 Credits
This course concentrates on international and global issues and development in tourism and hospitality. Problems and characteristics specific to the international aspect of the tourism and hospitality industries will be examined. By the end of the course students will develop a comprehensive understanding of the forces influencing international tourism and hospitality. Students will also improve their knowledge of world geography and international players through the exploration of developed and potential tourist areas. Contemporary issues, as they relate to social and economic trends, are explored.

Managing Organizations in Tourism & Hospitality | 3 Credits
This course provides the knowledge required to formulate and manage effectively the resources in a tourism or hospitality operation. Human resource administration will be the main focus; managerial history, organizational needs, job designs, recruitment process, hiring/firing process, discipline and grievance procedures, motivation and performance appraisals are examples of topics. Team learning approach and environment are highly emphasized.

Strategic Decision Making in Tourism & Hospitality | 3 Credits
This course will focus on how to make good decisions to solve practical industry problems in tourism and hospitality settings. Topics will include understanding the processes, tools, data, and organizational environments necessary for effective decision making. The overall goal will be to help students understand how to make a system (whether a collection of employees, customers, equipment and technology, or business locations) work more effectively. Written and oral communication skills, as well as the use of data analysis software, will be stressed.

Financial Issues in Tourism & Hospitality | 3 Credits
This course is designed to provide students with knowledge of the fundamental concepts and tools that represent the core of financial management. The course will particularly emphasize the financial function and issues in a hospitality organization and will provide the student with applications of financial concepts in the context of hospitality financial management.

Tourism & Hospitality Sales | 3 Credits
The main objective of the course is to give a general overview of sales management discipline and its leadership role in the tourism and hospitality industry. The student will be exposed to the overall nature and dimensions of sales and sales management as it is relevant to and practiced by the tourism and hospitality industry. The student will be going through readings, assignments, interaction in group discussions and role-play, and a practical hands-on project that provides them with an opportunity to practice what they learn during the course.

Marketing in Tourism & Hospitality | 3 Credits
The main objective of the course is to give a general overview of sales management discipline and its leadership role in the tourism and hospitality industry. The student will be exposed to the overall nature and dimensions of sales and sales management as it is relevant to and practiced by the tourism and hospitality industry. The student will be going through readings, assignments, interaction in group discussions and role-play, and a practical hands-on project that provides them with an opportunity to practice what they learn during the course.

Legal Issues in Tourism & Hospitality | 3 Credits
A comprehensive overview of laws and regulatory agencies governing the tourism and hospitality industry. Legal implications of civil laws, areas of tort and contract will be discussed, along with the law and legal relationships that exist in the business context. Hospitality law, especially when dealing with customers and business contracts, will be the main focus. Issues will be discussed from the points of view of innkeepers, restaurateurs, travel agents, and event planners. Attention will be given to labor relations laws, the Americans with Disabilities Act, risk management, zoning, and unions.

Contemporary Issues in Tourism, Hospitality and Event Management | 3 credits
The nature, scope and significance of this capstone course is to review, discuss and analyze current issues in tourism, hospitality and event management. Students will utilize their knowledge and understanding from previous courses to address present-day topics that have various impact within the industry. Students will work in a variety of platforms to identify, address and potentially resolve these issues. Daily and weekly news sources serve as primary references for the content of this course.

Major Electives | 12 Credits

Students are required to complete 12 credits of major electives.To offer students the ability to specialize these electives in a particular segment of the industry, students have the option of declaring a concentration in one of three areas: Destination Management, Event Leadership or Hospitality Operations.

To earn the concentration, students must complete three (of four) elective courses within the particular concentration area, the capstone course, and Internship II in a position related to the chosen concentration.

Hospitality Operations Concentration
Today’s hotels and restaurants extend from small independent operations to globally connected multi-site operations that transcend geographical boundaries. This presents an exciting career opportunity for those that are passionate about interacting with people, creating exceptional experiences and who thrive in an environment where no two days are the same. This concentration prepares students to be effective operators in these organizations through exposure to key managerial elements, such as food and beverage, accommodation and revenue management, that contribute to an exceptional hospitality experience.
Hospitality Operations | 3 Credits
Hospitality Operations will focus on an integration and application of planning, implementation, operation, and maintenance of accommodations, including hotels, motels, and resorts. The physical aspects, capital investments, layout, and design will be included with the operational component. The course will also provide students with guided learning and hands-on experience in using a property management system.

Food & Beverage Management | 3 Credits
A survey course in basic commercial food service. Forecasting, selection, ordering, receiving, storing, preparation, portioning, costs analysis, menu and customer expectations will be discussed. Beverage manufacturing, quality criteria and sensory standards for distilled spirits and domestic and foreign wines are included.

Gaming & Casino Management | 3 Credits
This course is an overview of the role gambling plays in today’s society. The course’s goal is to provide students with the background necessary to understand the gaming industry and its relationship to tourism, hospitality, recreation, and sports. Topics include the evolution of legal gaming, its management and regulation, the structure of the various gaming industries, and key terminology. Analysis of participation patterns and impacts of gambling, both positive and negative, on society will be addressed. An introduction to game rules and basic concepts from probability and statistics necessary to understand gambling operations will be discussed.

Revenue Management in Tourism & Hospitality | 3 Credits
In this course students will learn to identify and exploit opportunities for revenue optimization in different business contexts. Students will review the main methodologies that are used in each of these areas, discuss issues associated with different pricing strategies, and survey current practices in the industry. Within the broader area of pricing theory, the course places particular emphasis on tactical optimization of pricing and capacity allocation decisions, tackled using quantitative models of consumer behavior, demand forecasts and market segmentation.

Sustainable Event Management | 3 Credits
The overall goal of the course is to better educate students about environmentally friendly initiatives in the industries of Tourism, Hospitality, Recreation, and Sport and provide them with the resources and tools to become socially responsible future leaders of each industry. Students will leave this course with knowledge of the tools and methods to reduce their carbon footprint and increase their use of eco-friendly products, materials, and services. The purpose of exposing students to environmental issues in Tourism, Hospitality, Recreation, and Sport is in hopes that they will become an agent of Green Change, not only in their respective industry, but through marketing and public relations practices that reach out to fans and guests across the globe. Throughout this course, students will learn through the text, practical scenarios from real-life case studies, handouts, industry professionals as guest speakers, and hands-on experience by researching, organizing, and planning an environmentally friendly event that will highlight the goals and objectives of this course as their final project. The purpose of the course is to lead students to become agents of Green Change in their respective industry, also giving students an advantage when graduating and entering into the workplace.

Destination Management Concentration
The tourism industry is considered to be a significant contributor to the economic development of many destinations. To leverage this benefit, this concentration emphasizes the importance of effective planning and policy development at local, regional, state and national government levels as well attracting and creating memorable tourism experience for a destination. In consideration of the significant impact of tourism both economically and socially, this concentration focuses on the sustainable development of tourism for the benefit of all stakeholders.
Tourism Planning & Development | 3 Credits
An analysis of the socioeconomic planning process involved in developing tourism destinations in global, community, metropolitan, urban, and rural settings. Emphasis will be on policy and product development, regeneration and enhancement of facilities and services to meet the needs of tourists. Includes the adjustment process involved in integrating tourism into a developing economy, and the project management skills inherent in steering a development from inception to fruition. Extensive use is made of concepts from sociology, economics, political science, and business disciplines. Special readings from the current literature, case studies, guest speakers, and video cases will form an integral part of this course.

Destination Management Organizations | 3 Credits
This course is designed to provide a comprehensive understanding of the role, the scope and the business of destination marketing organizations. The course will also provide an overview on the history, development and future of destination marketing organizations in the United States and around the world. Trends, issues and challenges are discussed. Current and past managers of destination marketing organizations will be invited to provide first hand examples and deeper insights into destination marketing organizations, such as politics that govern relationships, funding, and marketing strategies.

Designing Tourism Experiences | 3 Credits
This course presents an overview of the process of designing effective tourism hardware (attractions, etc.) and software (programs, special events, etc.). Students will learn how to define effective tourism experiences that add value to the visitor experience and how to measure and evaluate these experiences using both qualitative and quantitative methods. Furthermore, students will learn customer experience marketing and management principles to promote affinity and loyalty among tourism consumer groups.

Event Leadership Concentration
The recent growth of events and festivals globally has seen the emergence of an industry that can be characterized as dynamic and exciting with endless possibilities. For individuals with with a passion for the planning and organizing of events, such as concerts, conventions, parties and other gatherings, this concentration equips students with the foundational knowledge as well as the hands on expertise to become a leader within the event industry.
Program & Special Event Planning | 3 Credits
This course presents a sequential model of the program and event planning process with particular focus upon the role of the servant leader. The course includes a strong theoretical foundation, formulation of philosophy and goals; needs assessment; selection and design of special program and/or one-time event elements; implementation; and evaluation. Different program and special event formats, including fairs, family reunions, festivals, recreation events, sporting events, meetings, conferences, social events, and grand openings, with different levels of leadership involvement will be discussed.

Meetings, Conference and Convention Management | 3 Credits
The meetings, conference and convention industry has long been recognized as a major market sector in the tourism and hospitality industry, and is one of the fastest growing in the industry. This course will provide students insight into its complex and diverse nature as represented in the diversity of operational aspects it covers: accommodation management, food and beverage management, tourism destination marketing, technical services, front office, facility marketing and sales, risk management, and project management.

Sustainable Event Management | 3 Credits
The overall goal of the course is to better educate students about environmentally friendly initiatives in the industries of Tourism, Hospitality, Recreation, and Sport and provide them with the resources and tools to become socially responsible future leaders of each industry. Students will leave this course with knowledge of the tools and methods to reduce their carbon footprint and increase their use of ecofriendly products, materials, and services. The purpose of exposing students to environmental issues in Tourism, Hospitality, Recreation, and Sport is in hopes that they will become an agent of Green Change, not only in their respective industry, but through marketing and public relations practices that reach out to fans and guests across the globe. Throughout this course, students will learn through the text, practical scenarios from real-life case studies, handouts, industry professionals as guest speakers, and hands-on experience by researching, organizing, and planning an environmentally friendly event that will highlight the goals and objectives of this course as their final project. The purpose of the course is to lead students to become agents of Green Change in their respective industry, also giving students an advantage when graduating and entering into the workplace.

Event Marketing & Sponsorship | 3 Credits
This course will apply basic and advanced principles of marketing and sponsorship to the event and related industries. The course provides students with the skills and competencies to a) understand why consumers attend events to participate and/or watch and b) use this knowledge to develop a marketing plan with an embedded sponsorship proposal to attract a corporate sponsor.

General Education Requirements | 35-36 credits

In addition to the required courses and major electives, first-year students must complete the General Education curriculum, consisting of 11 courses in 9 different areas.

FOUNDATION COURSES
  • Analytical Reading & Writing | 1 course, 4 credits
  • Mosaic Humanities Seminar I & II | 2 courses, 3 credits each
  • Quantitative Literacy | 1 course, 4 credits
BREADTH COURSES
  • Arts | 1 course, 3 or 4 credits
  • Human Behavior | 1 course, 3 credits
  • Race & Diversity | 1 course, 3 credits
  • Science & Technology | 2 courses, 3 credits each
  • U.S. Society | 1 course, 3 credits

4+1 PROGRAM: Receive a Bachelor’s and Master’s Degree in 5 years

The 4+1 accelerated degree program consists of a minimum of 112 semester hours of undergraduate coursework and a maximum of 12 semester hours of graduate coursework to count towards both the undergraduate and graduate degrees.

Upon successful completion of the fourth year, students will receive a Bachelor of Science in Tourism and Hospitality Management. In the fifth year, students will complete 24 credits of master’s coursework to complete the graduate degree requirements. At the end of the contiguous fifth year, students will receive a Master of Science in Tourism and Hospitality Management.