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The U.S. – Asia Center for Tourism & Hospitality Research

The U.S.-Asia Center Team

With deep roots in the city of Philadelphia, the American East, and extensive networks across the globe, our exciting and energetic team is uniquely positioned to build bridges between academics and practitioners, as well as East and West.

We invite you to learn more about the backgrounds and expertise of our team below.


Dr. Xiang (Robert) Li
Professor, and Washburn Senior Research Fellow
Director of The U.S.-Asia Center for Tourism and Hospitality Research

Email: robertli@temple.edu
Phone: 215.204.8784

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Dr. Xiang (Robert) Li’s research mainly focuses on destination marketing and tourist behavior, with special emphasis on international destination branding, customer loyalty, and tourism in Asia. He has authored over 150 scientific publications and has been consistently listed among the world’s top 40 contributors to tourism journals/most cited tourism scholars. To date, Li has conducted extensive tourism research in various areas and has been awarded over $1.45 million research funding. His clients include the United State Department of Commerce/Office of Travel and Tourism Industries (OTTI), China National Tourism Administration (CNTA), as well as numerous destination marketing organizations and companies including Disney. During 2012–13, Li served on the Global Insights Advisory Council for Brand USA. He holds/held adjunct or visiting faculty appointment in universities in Australia, Hong Kong, and Mainland China. He is also a frequent speaker at numerous international and industry conferences.

Areas of Expertise

  • Consumer preferences & profiling
  • Destination branding
  • International tourism marketing and Asian tourism
  • Quantitative modeling techniques

Education

  • Ph.D. (Texas A&M University)
  • M.S. (East Carolina University)
  • M.S. (Nanjing Normal University, P. R. China)


Dr. Yang Yang

Assistant Professor
Assistant Director of The U.S.-Asia Center for Tourism and Hospitality Research
Email: yangy@temple.edu
Phone: 215.204.5030

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Dr. Yang Yang has an inter-disciplinary research and education background, and he is able to thoroughly investigate research questions and offer unique insights and perspectives. Yang has authored more than 50 academic publications, and several of them are published in the top-tier research journals. Yang has also accumulated abundant industrial experience from various consulting projects, especially tourism planning projects in the U.S. and China.

Areas of Expertise

  • Tourism demand analysis
  • Big data analysis
  • Economic analytics
  • Quantitative modeling techniques

Education

  • Ph.D. (University of Florida)
  • M.A. & M. Stat. (University of Florida)
  • M.Phil. (Hong Kong Polytechnic University, Hong Kong)
  • B.Sc. (Nanjing University, P. R. China)

 

Dr. Suiwen (Sharon) Zou
Post-Doctoral Fellow
The U.S.-Asia Center for Tourism and Hospitality Research
Email: suiwen.zou@temple.edu

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Dr. Zou’s research interests include consumer behavior in consuming tourism and hospitality services, and service management and marketing. As a young scholar, Zou has authored more than 10 academic publications including publications in the top-tier research journals. With her extensive research experience, Zou is specialized in both quantitative and qualitative research methods.

Areas of Expertise

  • Consumer behavior
  • Revenue management
  • Economic impact studies
  • Content analysis
  • Quantitative modeling techniques

Education

  • Ph.D. (Texas A&M University)
  • M.S. (Texas A&M University)
  • B.S. (Sun Yat-Sen University, P. R. China)

 

Yuan Wang
Doctoral Student
Research Assistant, The U.S.-Asia Center for Tourism and Hospitality Research
Email: yuan.wang@temple.edu

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Yuan Wang’s research interests include destination image, territorial behaviors in tourism contexts, and social network analysis of tourism phenomena. Being self-motivated, Wang has enthusiasm in doing tourism research. Wang’s work has been published in leading tourism journals and conference proceedings.

Areas of Expertise

  • Destination Marketing
  • Peer-to-Peer Accommodation
  • Social network analysis of tourism phenomena

Education

  • M.S. (East China Normal University, P. R. China)
  • B.S. (Najing University, P. R. China)

 

Hongbo Liu
Doctoral Student
Research Assistant, The U.S.-Asia Center for Tourism and Hospitality Research
Email: hongbo.liu@temple.edu

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Hongbo Liu’s research interests include consumer behavior in tourism and hospitality industry, with focus on impact of culture distance on tourist destination choice, impact of cultural authenticity on lodging and restaurants, as well as consumers’ experience sharing behavior on social media.

Areas of Expertise

  • Cross-cultural studies
  • Consumer behavior
  • Social media marketing
  • Destination marketing

Education

  • M.S. (University of South Carolina)
  • B.S. (Fudan University, P. R. China)

 

Karen Tan
Doctoral Student
Research Assistant, The U.S.-Asia Center for Tourism and Hospitality Research
Email: karen.tan@temple.edu

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A Singapore native, Karen Tan has close to 10 years of professional experience in tourism and hospitality consulting. With a primary focus on the Asia Pacific region, she has completed more than 100 demand and financial feasibility studies to assess the potential of new markets. Her wealth of consulting experience spans the entire lifecycle of hospitality assets, including but not limited to operator selection and hotel management contract negotiations, operations and benchmarking reviews, renovation and repositioning strategies as well as asset disposal and brokerage. In addition, she has extensive experience in strategic consulting projects, providing advice to clients on destination master planning, global brand expansion strategy, portfolio restructuring, business planning and regional headquarter operating modes. With her in-depth understanding of both the supply and demand dynamics of the tourism and hospitality industry, Tan is well-equipped to conduct research that holds practical applications while contributing to the broader knowledge base.

Areas of Expertise

  • Investment analysis
  • Demand forecasting
  • Trend analysis
  • Benchmarking analysis

Education

  • M.Bus. (Nanyang Technological University, Singapore)
  • B.Bus. (Nanyang Technological University, Singapore)

 

Zeya He
Doctoral Student
Research Assistant, The U.S.-Asia Center for Tourism and Hospitality Research
Email: zeya.he@temple.edu

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Zeya He’s research interests include travel behavior, service technology, and tourism planning. He is specialized in quantitative research methods.

Areas of Expertise

  • Travel behavior
  • Service technology
  • Tourism planning
  • Quantitative modeling

Education

  • M.S. (Peking University, P. R. China)
  • B.E. (Sichuan University, P. R. China)

 

Xingbao Hu
Doctoral Student
Research Assistant, The U.S.-Asia Center for Tourism and Hospitality Research
Email: xingbao.hu@temple.edu

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Xingbao Hu joined Temple University as a Research Assistant in fall 2015. He holds his MS degree and BS degree from Anhui Normal University. Before joining the Fox School of Business, he has served in the various tourism/hospitality businesses: including the hotel, travel agency, city tourism administration, and tourism planning institution. In particular, as a PI or project team leader, he participated in more than 25 tourism planning projects both in China and the U.S. His research interests lie in big data analytics, e-WOM, online tourism/hospitality marketing, and Meta-analysis.

Areas of Expertise

  • Consumer behavior
  • e-WOM management
  • Effect of visual information
  • Meta-analysis

Education

  • M.S. (Anhui Normal University, P. R. China)
  • B.Bus. (Anhui Normal University, P. R. China)

 

Peng Tang
Master Student
Research Assistant, The U.S.-Asia Center for Tourism and Hospitality Research
Email: tuh36650@temple.edu

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Peng Tang’s research interests lie in marketing in tourism and hospitality industry, and tourism impact studies. As the first author, Tang has attended three conferences, including an international conference and two domestic conferences in China. From his research cases, he is good at quantitative research methods.

Areas of Expertise

  • Tourism marketing
  • Tourism impact studies
  • Quantitative analysis techniques

Education

  • B.BA. (Fudan University, P. R. China)

 

Shalini Sasikumar
Master Student
Research Assistant, The U.S.-Asia Center for Tourism and Hospitality Research
Email: tuh36319@temple.edu

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Shalini Sasikumar’s research interests include analyzing trends in tourism and hospitality industry using the rich data available. Sasikumar completed Japanese Language Proficiency Test (Nikyuu) – Level 2. An efficient planner with skills in conceptualizing and executing process initiatives to deliver best service to the customers.

Areas of Expertise

  • Customer Service
  • Destination and Leisure Management
  • Market Analysis
  • Impact Analysis

Education

  • M.A. (Jawaharlal Nehru University, India)
  • B.A. (Jawaharlal Nehru University, India)