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The U.S. – Asia Center for Tourism & Hospitality Research

Cutting-Edge Tourism and Hospitality Research

The U.S.-Asia Center for Tourism and Hospitality Research conducts cutting-edge, multi-disciplinary research and consultancy specific to the tourism, hospitality and related industries in the U.S., Asia, and the entire Asia-Pacific region. Selected examples of our research foci include destination marketing, big data analytics, consumer profile analysis, yield and revenue management, and hospitality asset evaluation.

With deep roots in the city of Philadelphia, the American East, and extensive networks across the globe, our exciting and energetic team is uniquely positioned to build bridges between academics and practitioners, as well as East and West. For American businesses targeting Asian markets or Asian businesses interested in expanding their international portfolio, our center is committed to conducting high-quality research, superior educational programs and competitive business solutions.

For colleagues interested in Asia-U.S. travel exchanges, no matter whether you are within or outside the tourism and hospitality areas, we welcome collaboration proposals and relevant, interesting research ideas that will make a difference. For students who aspire to become future leaders of the tourism and hospitality industry, we are here to assist you in developing a better understanding of the U.S./Asian market, culture, and people, which would add tremendous value to your career development.

Learn more about our center in this letter from the Director of The U.S.-Asia Center for Tourism and Hospitality Research.


Mission and Values

The U.S.-Asia Center for Tourism and Hospitality Research aspires to be a leading brain trust that advances the development of the U.S. and Asian tourism and hospitality industries. Following STHM’s core mission in advancing the industry through high-quality research, superior educational programs and competitive business solutions,The U.S.-Asia Center conducts cutting-edge, multi-disciplinary research and consultancy specific to the tourism, hospitality and related industries in the U.S., Asia, and the entire Asia-Pacific region. It aims to establish and enhance connections between universities, government, industry, and other organizations in the tourism and hospitality areas.


Areas of Expertise

The U.S.-Asia Center conducts cutting-edge multidisciplinary research and consultancy specific to the tourism, hospitality, and related industries in the U.S., Asia, and the entire Asia-Pacific region. It aims to establish and enhance connections between government, industry, and other organizations in the tourism and hospitality areas. Selected examples of our research foci include:

  • Destination Marketing
  • Big Data Analytics
  • Consumer Profile Analysis
  • Yield and Revenue Management
  • Hospitality Asset Evaluation

Resarch Partners

The U.S.-Asia Center has worked with a variety of partners across the globe and provided research services for a variety of  organizations including:

  • California Tourism Commission
  • China National Tourist Office
  • Destination Canada
  • Longwoods International
  • National Tour Association
  • NYC & Company
  • Shanghai Disney Resort
  • USI Affinity
  • Visit Orlando

Our Team

With deep roots in the city of Philadelphia, the American East, and extensive networks across the globe, our exciting and energetic team is uniquely positioned to build bridges between academics and practitioners, as well as East and West.

Learn about the backgrounds and expertise of our team.


Connect With Us

For more information or inquiries regarding The U.S.-Asia Center for Tourism and Hospitality Research, please contact Dr. Xiang (Robert) Li.

Dr. Xiang (Robert) Li
Professor, and Washburn Senior Research Fellow
Director of The U.S.-Asia Center for Tourism and Hospitality Research
1810 N. 13th Street, Speakman Hall 325
Philadelphia, PA 19122
Email: robertli@temple.edu or us-asia@temple.edu
Phone: 215-204-8784