SIRC In The News

August 2016

Sport Industry Research Center | August 9, 2016

NCAA conference membership generally has no influence on the severity of penalties issued when schools are found responsible for violating NCAA rules, according to an independent study released by Temple University’s Sport Industry Research Center that analyzed all major NCAA infractions cases over a 61-year period.

March 2014

Sport Industry Research Center | March 3, 2014 | Sarasota Herald-Tribune

A repeat sports competition hosted in the Sarasota area continues to bring consistent business to Sarasota stores and hotels, a study by the Temple University Sport Industry Research Center found. The Philadelphia-based research center specifically studied the economic impact of the First Watch Sarasota Half Marathon, finding that revenue generated by the running race increased by 10 percent from 2012 to 2013 and pumped $2.5 million into the local economy.

Joel Maxcy | March 5, 2014 | Intelligencer Journal/Lancaster New Era

Penn State’s contract with Nike has funneled millions in cash, gear and apparel to Happy Valley since 1993. Such agreements are all about brand visibility, said Joel Maxcy, a sports economist at Temple’s School of Tourism and Hospitality Management. “You can’t underestimate the value of exposure, particularly football,” Maxcy said. “Games are three hours long, people are watching all day Saturday, the logos are on TV almost the entire time.” Even when shoe companies pay millions to schools, “It seems like a tremendous deal for a Nike or Adidas, a really valuable advertisement they get for really cheap,” Maxcy said. “You wonder why schools haven’t driven a harder bargain.”

Thilo Kunkel | March 11, 2014 | The Philadelphia Inquirer

Five years after starting a team, the Philadelphia Union is contemplating a step that could boost or diminish its rising image: Picking a mascot. Research shows that the more associations fans have, the stronger their commitment to a team, according to Thilo Kunkel, an assistant professor of sport management at Temple’s School of Tourism and Hospitality Management. “So having a mascot is not only about the profit,” he said, “but it’s about strengthening a psychological connection to a team.”

February 2014

Jeremy Jordan, Joel Maxcy | Feb. 6, 2014 | Wallet Hub

While hosting the Olympic Games can provide international exposure and tourist spending, the “typical economic impact (measured by the increase in national income or GDP) from a mega sport event is in reality very small, perhaps even negative,” said Joel G. Maxcy, an associate professor at Temple’s School of Tourism and Hospitality Management. Maxcy and Jeremy S. Jordan, also an associate professor, agree that the expensive infrastructure, such as stadiums and security, to host the Games can diminish economic benefits. “These costs often negate the economic gain of hosting (to some degree) and often result in years of debt for the host community (Athens, Montreal, etc.).”

Joel Maxcy | Feb. 11, 2014 | The Philadelphia Inquirer

In recent years, Philadelphia has become a leading center for the academic study of sports. Research is focused across the spectrum, from the economic benefit of naming rights of local arenas, to diversity in sports. For instance, Temple professor Joel Maxcy is starting a project with some colleagues using Flyers data to look at the secondary ticket market. Sport isn’t a new field of research. Temple has one of the first and leading sports-management programs.

Joel Maxcy | Feb. 12, 2014 | ESPN

Major League Baseball owners, despite earning more than $8 billion in revenue in 2013, voted quietly in January to allow individual teams to slash or eliminate pension-plan offerings to their non-uniformed personnel. Said Joel Maxcy, a labor economics expert at Temple University: “[P]ension reductions are sought particularly when firms face financial distress. However, the MLB owners’ action, given their current financial situation, the quiet vote, and that the lowest-paid group is the one that loses out, seems especially malevolent.”

Aubrey Kent | Feb. 17, 2014 | SportsBusiness Journal

With the proper incentives in place, you can get most people to do just about anything you want. The flip side, however, is that many systems have unintended consequences, known as “perverse incentives.” Why do we need to know this? Because the NHL is full of them, including the tethering of revenue to salary for players. The NHL’s annual outdoor Winter Classic, for example, reportedly made a $20 million profit, but owners are required to share 50 percent of revenue with players, “who share ZERO of the costs of production,” wrote Aubrey Kent, chair of the School of Tourism and Hospitality Management and founding director of the Sport Industry Research Center, in a guest column.

Joel Maxcy | Feb. 17-18, 2014 | Philadelphia Business Journal, Chris Stigall Show (1210 WPHT)

Should Comcast’s proposed multi-billion dollar merger with Time Warner Cable merger be approved, consumers should expect higher prices for access and fewer choices, and not just for cable television, but for all services that can be delivered through broadband Internet networks. That’s the argument from Joel Maxcy, an economist and associate professor at Temple’s School of Tourism and Hospitality Management, who writes: “[T]he evidence, time and again in this industry, makes the case for competition as the primary driver of innovation. When a monopolist can simply charge more for their current offerings, there is no strong incentive driving investment in innovative technologies.”

Jeremy S. Jordan | Feb. 28, 2014 |

The buildup to the Broad Street Run continued last weekend with the kickoff of a partnership between Team Philly Race Training and the Sport Industry Research Center at Temple University. The joint venture will conduct a study to evaluate a 10-week training program for Broad Street. The plan was unveiled Saturday morning at the Philadelphia Runner location in University City. “We’ve been studying attitude and behaviors of runners for the past few years,” says Jeremy Jordan, director of the Sport Industry Research Center. “It was a natural fit to get involved with Team Philly, especially for an event like the Broad Street Run.”

January 2014

Joel Maxcy | Jan. 29, 2014 | Inside Higher Ed

Last week, news broke that some number of Northwestern University football players are seeking to unionize. The apparently unprecedented step is a potential watershed moment for athletes in commercial sports programs like those at Northwestern, and it intensified the debate as to whether athletes deserve more than they’re getting for all the revenue they bring institutions. “Someone stepping up and doing it was really what it takes to get the ball rolling,” said Joel Maxcy, a Temple associate professor at the School of Tourism and Hospitality Management who studies sports economics. “We’ll have to see how it plays out legally.”

Sport Industry Research Center | Winter 2014 | Temple Magazine

The Sport Industry Research Center (SIRC) at Temple’s School of Tourism and Hospitality Management measures and enhances the economic, social and environmental viability of sport organizations and events. Organizations such as Students Run Philly Style and Black Girls RUN! aim to bolster the city’s overall health by offering participants more exercise, stronger communities and better attitudes. Are they having an effect? SIRC’s data say yes.

Joel Maxcy | Jan. 6, 2014 | Inside Higher Ed, Slate

The contrasting ideas that college football pays for everything and that football
drags everything down are both misconceptions, but the former more so than the
latter, said Joel Maxcy, an associate professor at Temple’s School of Tourism
and Hospitality Management. In an accounting sense, it’s true that universities
lose money on football, but what they gain in exposure, advertising, donations
and recruiting likely makes up for it. “I think they’re probably saying, ‘Well, even
if we have a bad year or even if we’re never better than a .500 football team, it’s
still a better payoff than investing in other sports,’ ” Maxcy said. “They don’t view
it as a money-losing operation.

December 2013

Joel Maxcy | Dec. 8, 2013 | The Coloradoan

Debate continues over a proposed on-campus football stadium at Colorado State University. Some say that building a stadium on the main campus will generate economic benefits for the community. Some experts say otherwise. “Numerous economic studies have shown the economic impact of a new stadium on the surrounding community to be negligible and even negative … this is more pronounced when the stadium is simply a replacement for an already existing team,” said Joel Maxcy, a sport economist at Temple’s School of Tourism and Hospitality Management.

November 2013

Joel Maxcy | Nov. 29, 2013 | Portland Business Journal

A newspaper investigation of payments made to university athletic departments by Nike, Adidas and Under Armour shows thousands of university employees now benefit from the multimillion-dollar contracts that have become standard at top athletic programs. Joel Maxcy, a sport economist at Temple’s School of Tourism and Hospitality Management, said university shoe deals have grown in size and complexity so quickly that accounting practices and regulatory infrastructure simply haven’t kept up. Records show widely divergent practices for reporting outside income. “It’s kind of a black box,” he said.

Joel Maxcy | Nov. 16, 2013 | ESPN 1220 (New York)

The NCAA’s rules of amateurism specifically for basketball players and the NBA’s 19-year-old minimum age requirement have raised ethical and legal questions. “I think they have an implied agreement to say, ‘Listen, really good 18- to 21-year-old basketball players, and they could play in the NBA or the NCAA, how might we agree to split those guys up,’” said Joel Maxcy, a sport economist at Temple’s School of Tourism and Hospitality Management who researches labor issues. “And I think they’ve decided there’s one year [removed from players’ high school graduations] before they go to the NBA.”

Joel Maxcy | Nov. 15, 2013 | NPR, Washington Post, Boston Globe, Kansas City Star, Fox Sports, Bloomberg/Businessweek, ABC News, Newark Star-Ledger, Yahoo! News, many more

The Lombardi Trophy will be awarded in less than three months, but the competition has already begun for a more lucrative prize: a slice of the estimated half-billion dollars in economic activity expected to visit greater New York in and around the Super Bowl on Feb. 2. “I could see some municipalities actually losing money trying to make money,” said sport economist Joel Maxcy of Temple’s School of Tourism and Hospitality Management. “But it’s likely that there’s some promotional value there that may pay off in the long run, though it’s often difficult to quantify that.”

October 2013

Joel Maxcy | Oct. 4, 2013 | Philadelphia Business Journal

Like the NFL, former players have brought concussion-related class actions against the NCAA. Joel Maxcy, an associate professor of sport and recreation management at Temple’s School of Tourism and Hospitality Management, said he does not think the lawsuits or negative publicity the sport has suffered will cause many football programs to fall by the wayside. “The NCAA has pretty deep pockets,” Maxcy said. “The plaintiffs want money now and the NCAA wants bad publicity to go away. So both are motivated to settle now. On the other hand, long-term insurance costs rise, programs on the margins might re-consider their status.”

August 2013

Joris Drayer, Dan Funk | Aug. 12, 2013 | SportsBusiness Journal

Sport and recreation management professors say they want to continue building bridges with and being of help to industry. Temple School of Tourism and Hospitality Management Associate Professor Joris Drayer, who specializes in ticket pricing, worked with the Oakland A’s at the dawning of Moneyball. “One of the things I love about this pricing research is that it does connect to what people are doing in the industry every day,” he said. “I love how you can connect true hard science to industry to help them drive decisions.” Said Professor Daniel C. Funk: “When you’re in industry, you are just putting out fires. You’re reacting. We’re able to sit down and say, ‘What are the big issues you have?’ and then, ‘Here are some ways we can solve them.'”

July 2013

Joel Maxcy | July 28, 2013 | Denver Post

To cash-strapped Colorado, where state funding for higher education edges perilously close to an abyss, athletic success stories represent a potential revenue lifeline. Joel Maxcy, a Temple associate professor specializing in the economics of sports, said the return on investment made by schools into athletics remains vague. Last year, Maxcy presented a report on behalf of a group opposed to a new football stadium at Colorado State University, saying it might not be economically feasible. “I understand the argument, and I wouldn’t say it’s wrong,” he said. “The question is, is there a better way for schools to do it?”

Joel Maxcy | July 28, 2013 | CNBC

The biggest revelation about the suspension of Milwaukee Brewer Ryan Braun is what the players are saying. Instead of circling the wagons for a fellow big leaguer, many are being critical of Braun and his lying about using performance-enhancing drugs. And that’s good for the game, said Joel Maxcy, a professor and sports economist at Temple’s School of Tourism and Hospitality Management. “This is a sea change with the players,” he said. “The players are going to say they want to be clean and not play against dirty players anymore.”

June 2013

Joel Maxcy | June 16, 2013 | Newsday

The vision of a year-round sports and entertainment hub in New York’s Nassau County that generates jobs and tax revenue seems simple enough — at least on paper. But projects in Kansas City and other cities — most of which have major-league teams — Nassau is a suburban venue. “If an arena becomes an entertainment destination, you don’t necessarily need a professional sports franchise,” said Joel Maxcy, a Temple University sport economist. “As long as you pair it with other venues and entertainment options, it can still be successful.”

Joe Mahan | June 12, 2013 | KYW Newsradio 1060

This week’s U.S. Open can serve as a textbook case in sport marketing. In fact, Temple sport and recreation management Assistant Professor Joe Mahan plans to discuss it in his classes. He attributes a lot of the Open’s growth to Tiger Woods, who has attracted fans and sponsors that fuel media coverage and create buzz around major events. “It brings so many eyes and so many more dollars to the table,” he said.

April 2013

Jeremy Jordan | April 16, 2013 | Christian Science Monitor

In the wake of the Boston Marathon bombings, marathon organizers worldwide are taking examining their security arrangements, mindful that the very nature of the courses pose challenges perhaps unrivaled by any other sporting event. “It would be impossible to have security and police on every part of the race. There is no way to screen people who are watching it,” says Jeremy Jordan, an associate professor and director of Temple’s Sport Industry Research Center. “It is very uncontrolled.”

March 2013

Jeremy Jordan | March 24, 2013 | Art Fennell Reports

The annual NCAA Tournament is a big money maker for the NCAA, participating schools and CBS/Turner, which made a 14-year, $10.8 billion deal for the broadcast rights to the tournament. “About 80 percent of [the NCAA’s] operating revenue each year comes directly from March Madness,” said Jeremy Jordan, associate professor of sport and recreation management and director of the Sport Industry Research Center at the School of Tourism and Hospitality Management “So it’s significant to the organization in terms of what it can do, and it trickles down all the way to the schools.”

Joe Mahan | March 16, 2013 | The Philadelphia Inquirer

Why isn’t arena football as popular in the U.S. as its NFL counterpart? Joe Mahan, an assistant professor at Temple’s School of Tourism and Hospitality Management who specializes in sport consumer psychology, says arena football is both too different from NFL football and not different enough from it. “It’s not different enough of a product to have won anybody over,” he said. “People are happy with the [NFL] product that’s there. It has overwhelming popularity. There’s not enough room for another version of the same product.”

February 2013

Joris Drayer | Feb. 25, 2013 | ESPN

The New York Mets began a “dynamic ticket pricing” system in 2012, in which ticket prices set by the team fluctuated as the game approached based on demand. Joris Drayer, an assistant professor in Temple’s School of Tourism and Hospitality Management, and a colleague from Old Dominion University analyzed pricing data from 31 of 81 scheduled home dates. Although dynamic pricing means the asking price for a ticket changes over time, the ticket-price fluctuation varied only modestly. In fact, the team price remained within 10 percent of the original asking price.

January 2013

Joel Maxcy | Jan. 22, 2013 |

Beleaguered cyclist Lance Armstrong has finally admitted what many had believed for a long time: he routinely used performance-enhancing drugs. What does the apology mean for Armstrong’s future? “In terms of his credibility, he didn’t own up until it could not have gone lower,” said Associate Professor Joel Maxcy, a sport economist at Temple’s School of Tourism and Hospitality Management. “Even if he does come off as remorseful, it will be very hard to gain anything back.”

Joel Maxcy | Jan. 22, 2013 | Cincinnati Enquirer

No one disputes that it will be great for Cincinnati’s image when it hosts Major League Baseball’s All-Star Game in 2015. But will the game bring $60 million or more to the local economy? Economists say measuring the event’s direct economic impact is difficult. “It’s tough to put a dollar figure on anything,” said Joel Maxcy, a sports economist at Temple’s School of Tourism and Hospitality Management. “But it’ll be like one big advertisement for Cincinnati.”

Joel Maxcy | Jan. 14, 2013 | FOX Business

Although the NHL lockout wiped out millions of dollars in revenue, some say the league won’t suffer too much because the top revenue-generating games will still be played. “The NHL saved the most valuable part of the season: the playoffs,” said Joel Maxcy, a sports economist at Temple’s School of Tourism and Hospitality Management. “I doubt there will be much of a hangover effect. Similar to the NBA last year and to the NHL lockout in 2004-2005, the league will bounce back and a lot of short-term losses will even out.”

Aubrey Kent, Joel Maxcy | Jan. 14, 2013 |

The NHL lockout may be over, but many questions remain about the shortened season. In a live chat on, Aubrey Kent, founder of Temple’s Sport Industry Research Center, said newer and developing markets will love a 48-game season. “They didn’t really miss anything in the fall — and now they will see an intense race to the playoffs. What’s not to love?” Temple sport economist Joel Maxcy, who specializes in labor issues, added that “the long-term damage may be that we will continue to see lockouts every time a CBA expires in sports.”

Sport Industry Research Center | Jan. 1-3, 2013 |, Running USA

The 10th anniversary ING Miami Marathon and Half Marathon, South Florida’s largest marathon, generated $52.2 million in total economic impact for the city of Miami and Miami-Dade County in 2012, according to a study by Temple’s Sport Industry Research Center (SIRC). Overall, participants reported being very satisfied with their sport and travel experience in Miami, with the event itself receiving high praise for its organization and execution.

Joel Maxcy | Jan. 2, 2013 | The Philadelphia Inquirer

Pennsylvania Gov. Tom Corbett announced his intention to file a federal lawsuit against the NCAA over what he contends are illegal sanctions imposed on Pennsylvania State University after the Jerry Sandusky child sex-abuse scandal. Joel Maxcy, a sports economist at Temple’s School of Tourism and Hospitality Management, said the scandal is so unusual that there is no real context or precedent to analyze. “Did they [the NCAA] overstep their bounds here? I don’t know. You have a really disgraceful moral situation, and [the NCAA] wanted to make a strong stance. Is it outside of their purview? Maybe.”

April 2012

Sport Industry Research Center | April 25, 2012 | MySuncoast Florida

A new report finds that Sarasota, Fla., saw a multi-million dollar impact
from this year’s First Watch Half Marathon. A study by Temple University’s Sport
Industry Research Center
says the March 2012 half marathon and
relay generated more than $2 million for the local economy. Participants
and spectators from 47 states and seven countries booked 1,900 hotel
rooms and spent $1.5 million while they were here, according to the research.

Aubrey Kent | April 17, 2012 | KYW Newsradio 1060

If fans get unruly at a game, what can be done? Aubrey Kent, associate
professor of sport and recreation management, says security measures
at sports venues have changed, especially since 9/11. "In the past, if
you were precluded from bringing things in, it was mostly viewed as profit
protection – they wanted you to buy your drinks in the stadium. But now
there’s a safety element to that as well."

March 2012

Joel Maxcy | March 20, 2012 | Philadelphia Weekly

The curtain is going up on Xfinity Live! — a 60,000-square-foot
sports and entertainment center in the middle of South Philadelphia’s
stadium complex. Joel Maxcy of the School of Tourism
and Hospitality Management’s Sport Industry Research Center says Xfinity
Live! creates a sports shopping mall, with the major stadiums as anchor
stores. "You’re opening up related retail opportunities and things
the sports consumer would like," he said.

February 2012

Jeremy Jordan | Feb. 16, 2012 | The Philadelphia Inquirer

Registration for the 2012 Broad Street Run sold out in five hours, compared to four days last year. Jeremy Jordan, director of the Sport Industry Research Center at Temple, says the course’s history, downhill slope, and enthusiasm of participants all play a role in its popularity. “The timing allows for participants to set a spring goal for running that significant, yet manageable 10 miles,” Jordan said. “It’s a nice way to come out of the winter.” SIRC has researched participant satisfaction in the race.

January 2012

Emily Sparvero | Jan. 30, 2012 | CNBC

All 137 luxury suites at this year’s Super Bowl were sold out months ago.
With a minimum reported price of $80,000 per box, that kind of money
has turned luxury suite revenue into one of the most dominant forces
in sports. “Luxury suites have been growing in importance since the 1990s
and are an essential part of any new stadium being built,” says Emily
Sparvero, an assistant professor at Temple’s Sport Industry Research
Center. “In fact, most new stadiums are built not because they are physically
obsolete, but they are financially obsolete.”

Joel Maxcy | Jan. 26, 2012 | ESPN

The chorus wondering whether the Wilpons can retain ownership of the New
York Mets continues to grow louder as the family attempts to overcome
massive debt while maintaining a large-market payroll. "It seems
like it might take a perfect storm of lucky events to have it be salvageable
in that the Wilpons are able to retain ownership," said Joel
, an associate professor and member of Temple’s Sport Industry
Research Center. "… Certainly the Mets are a valuable asset
and would continue to be. They have everything going for them in terms
of market and stadium and television. But the debt associated with the
team makes it a really precarious situation."

Aubrey Kent | Jan. 19, 2012 | Philadelphia Daily News

Police continue to investigate an incident in which men in Philadelphia
Flyers jerseys beat two men in New York Rangers jerseys after the NHL
Winter Classic. Is it safe to wear apparel of the opposition? Aubrey
Kent, an associate professor in Temple’s Sport Industry Research Center,
said headline-grabbing incidents like the one involving Flyers and Rangers
fans "feeds an incorrect perception that sports fans are more prone
to violence than others." “British hooligans give soccer a very
bad name … but
in reality it is just rival gangs using the sporting schedule to conveniently
arrange their clashes … The rival jersey is just a convenient excuse
for someone who is looking for trouble.”

Joe Mahan | Jan. 19, 2011 | WHYY

The FCC’s approval of the Comcast NBC-Universal merger includes the provison that the cable giant distribute its long monopolized Comcast SportsNet to satellite providers, finally allowing subscribers to DirecTV and DISH Network to watch Philadelphia teams on the network. Joe Mahan, assistant professor of sport and recreation management at Temple University, says even if forced to distribute SportsNet to some competitors, the company may be willing to do so. "Now they have a larger national picture, so what they might lose regionally or locally, they’ve now gained as part of the NBC Universal family of networks," he said.

December 2010

Joris Drayer | Dec. 30, 2010 | Philadelphia Business Journal

The Philadelphia Flyers and 76ers are participating in a pilot program to improve the integration between sports team websites and Facebook – and to sell more tickets via the social network. Joris Drayer, an assistant professor in sport management at Temple University’s Sport Industry Research Center, said he believes using Facebook to boost ticket sales is an “extremely viable” strategy. “From a marketing perspective, the goal is to generate awareness and interest in any product that you’re selling,” Drayer said. “Facebook does both of these things as well as or better than many traditional forms of advertising."

SIRC | Dec. 28, 2010 | Philadelphia Daily News, AOL FanHouse, WHYY, KYW Newsradio

In another survey conducted by the Sport Industry Research Center at STHM and the Philadelphia Daily News, 60 percent of all respondents said they had a more positive view of Eagles quarterback Michael Vick when asked if his performance on and off the field had changed their opinion of him. Four articles in the Daily News were attributed to the new results, part of an ongoing partnership called the "The Philly Fan Project" that aims to assemble the region’s most wide-ranging fan attitude survey.

AOL FanHouse:


KYW Newsradio:

Joris Drayer | Dec. 15, 2010 | Philadelphia Business Journal

Would Philadelphia Phillies fans balk at paying more for tickets in the years ahead, as the team’s payroll escalates in the wake of deals like the Cliff Lee signing? A Temple University assistant professor of sport management thinks they would not. “Philadelphia is a big market, but it’s clearly not in the same league as New York City, Chicago, or Los Angeles. However, it’s also the only one from that list that has only one team,” said Joris Drayer, a ticketing expert at Temple’s Sport Industry Research Center. “So for the Phillies, where is the money going to come from? If the answer is the fans, then the important follow-up question is ‘Will they pay?’ With a rotation like that, I say yes.”

Aubrey Kent | Dec. 1, 2010 | Toronto Star

In what would be the biggest transaction in Canadian sport history, Rogers Communications is in talks to buy the Toronto Maple Leafs in a deal worth more than $1 billion. The sale would also include the Raptors, Toronto FC soccer club and a minor league hockey team. Buying a majority stake in Maple Leafs Sports and Entertainment would transform Rogers, which already owns the Toronto Blue Jays, into one of the most powerful sports enterprises in North America. Aubrey Kent, the Torontonian director of the Sport Industry Research Center at Temple University, said a Rogers deal would "be quite a monopoly all centralized in a top five market in North America."–rogers-in-1-3b-talks-to-buy-majority-stake-in-leafs-empire

November 2010

Emily Sparvero | Nov. 11, 2010 | Philadelphia Business Journal

The Philadelphia Independence are preparing for their second season in the Women’s Professional Soccer league amid questions about the long-term viability of some WPS teams. The WPS recently announced it was delaying the league’s expansion draft while teams work to meet a requirement that they set aside reserve funds to secure their commitment to play next season. "Across the board, professional sports leagues are seeing decreased demand for their product," said Emily Sparvero, assistant professor with the Temple University Sport Industry Research Center. "Here, with women’s soccer, you have a sport that has had a hard time attracting sponsors and viewers."

October 2010

Joe Mahan | Oct. 18, 2010 | The New York Times

In a guest post on The New York Times’ soccer blog, "Goal," Joe Mahan, an assistant professor of sport marketing at Temple’s Sport Industry Research Center, writes that the sale of Liverpool F.C. to New England Sports Ventures, led by Boston Red Sox owner John Henry, "represents a sort of harmonic convergence." "Whereas other sport owners might look to squeeze every possible cent out of a brand — often betraying the true brand identity — Henry has amassed a stable of strong complimentary brands that can all benefit from the team’s success," wrote Mahan, a fan of both teams.

Sport Industry Research Center | Oct. 12, 2010 |

In his column, "Media Circus," Richard Deitsch cited a joint Philadelphia Daily News and Temple University Sport Industry Research Center study that found that Philadelphia Eagles broadcaster Merrill Reese "was far and away the No. 1 play-by-play voice in the city, with 50 percent of the vote."

Aubrey Kent | Oct. 12, 2010 | Philadelphia Daily News

The Dallas Cowboys remain America’s Team, and the popularity of the Eagles nationally is falling, according to a Harris poll released Tuesday. The Birds are ranked 13th, the first time they have been in double digits since being ranked 20th in 2003. “For the casual fans, the knee-jerk reaction will be the change in the quarterback, which for most people is the face of the franchise,” said Dr. Aubrey Kent, the director of Temple’s Sport Industry Research Center, which is not affiliated with the Harris Poll. “The face of the Eagles franchise right now is, according to the Q score, the most disliked athlete in America.”

September 2010

Aubrey Kent | Sept. 30, 2010 | The Philadelphia Inquirer

Poker star Phil Hellmuth showed up last week at one of this year’s top international poker tournaments with 11 Lady Gaga impersonators in tow. The symbolism was obvious: Lady Gaga’s blockbuster hit is Poker Face, and Hellmuth owns 11 World Series of Poker championship bracelets. The aptly nicknamed "Poker Brat" has forged a highly recognizable persona that helps the temperamental player make gobs of money away from the tables selling books and apparel, endorsing a poker website, and making TV and personal appearances. "He’s never been insulted by being the ‘Poker Brat,’ " said Aubrey Kent, director of the Sport Industry Research Center at Temple. "He has a personality that the media loves . . . and like several other poker players, such as Annie Duke and Johnny Chan and Daniel Negreanu, who recognized the environment [of poker] was changing, he has taken advantage of it.”

SIRC/Aubrey Kent | Sept. 29, 2010 | Philadelphia Daily News

Phillies’ fans expectations have changed: They now have them. In a survey conducted by the Daily News with Temple’s Sport Industry Research Center  (SIRC), 74 percent of respondents who categorized themselves as chiefly Phillies’ fans said they expected the team to play in the World Series this year. The survey was prepared at the end of August, before the Phillies got on a September hot streak and clinched the National League East. In comparing the August survey with the inaugural Daily News/SIRC survey in March, SIRC Director Aubrey Kent said, "It showed us a picture that we are capturing an underlying attitude and not just a mood that is less stable." As part of the ongoing partnership, called the Philly Fan Project, Kent also participated in a live chat on