News & Photos
Payoff Lacking for Atlantic City casino Comps
October 15th, 2012
Widely used room, food and beverage giveaways offered by Atlantic City's casinos draw customers away from competitors rather than attracting new visitors to the market, according to a study co-authored by Seul Ki Lee of Temple's School of Tourism and Hospitality Management. Lee said that if the casinos want to draw more and newer visitors, they should consider pooling part of the money they spend on comps into a shared program that offers travel reimbursement, free parking or other options. "I can safely assume that by increasing travel-related comps, they would benefit as a market," he said. - The Press of Atlantic City, WHYY/NewsWorks.org