Certificate in Sport Marketing

The Certificate in Sport Marketing exposes students to the fast-paced world of sales, marketing, and communications in sport. The courses offer students foundational business principles in addition to elective options that can be customized to a student’s unique interests.

Required Courses (6 credits)
Students must take these 2 courses in consultation with an STHM advisor.

  • THM 3214 | Marketing Management in Sport & Recreation
  • THM 3224 | Advanced Marketing in Sport & Recreation

Elective Courses (6 credits)
Students can choose any 2 courses from the following list, in consultation with an STHM advisor.

  • THM 3224 | Media & Communications in Sport & Recreation
  • THM 3226 | Consumer Behavior in Sport & Recreation
  • THM 3228 | Sales Management in Sport & Recreation
  • THM 3428 | Event Marketing & Sponsorship