Master of Tourism and Hospitality Management

The Master of Tourism and Hospitality Management program is comprised of 36 credits. 

Curriculum Outline

The curriculum outline offers a quick glance of the the MTHM program’s requirements: MTHM Curriculum Outline

Suggested 18-month Plan

The MTHM program is designed to be completed in 18-months and new students move through the program as a cohort. The 18-month plan can be reviewed here: MTHM 18-Month Graduation Plan

The MTHM program can be done part-time and at a pace that is suitable to a student’s work or personal schedule. Students have a maximum of four years to complete the MTHM program.

Courses

SHOW COURSES
STHM 5311. Service Management for the Tourism and Hospitality Industry
(3 S.H.) This course provides an introduction to the underlying principles of service management in the tourism and hospitality industry.  It is focused on the strategies, systems, processes and design aspects of creating and evaluating service delivery, s...
STHM 5313. Financial Management in Tourism and Hospitality
(3 S.H.) The course provides accounting and financial analytical tools required at the managerial level, along with the discussion on applicable corporate finance and economic theories, in the tourism and hospitality industry.  Topics include analysis a...
STHM 5315. Marketing in Tourism and Hospitality
(3 S.H.) This course overviews the discipline of marketing as it relates to the tourism and hospitality industry.  Important topics include marketing concepts, service characteristics, marketing environment and intelligence, marketing research, marketing m...
STHM 5316. Strategic Management in the Tourism and Hospitality Industry
(3 S.H.) This course covers the concepts of strategic management in the tourism and hospitality business environment and the role of strategic leadership practices.  Strategic management principles will be examined to create competitive advantages for t...
STHM 5317. Tourism and Hospitality Management Consulting Project
(3 S.H.) The THM Consulting Project is designed as a capstone experience to enable MTHM students in their final semester, to work in consulting teams, analyzing real tourism and hospitality business problems, recommending appropriate actions for client ...
STHM 5320. Special Topics in Tourism and Hospitality Management
(1.5 S.H.) This seminar is designed to provide an in-depth exploration of special topics, current issues, and trends in the tourism and hospitality industry.  Relevant industry problems and issues facing management and personnel in the related industries w...
STHM 5322. Strategic Brand Management
(1.5 S.H.) Successful brand management is a requirement for tourism and hospitality organizations operating in highly competitive markets.  In providing students the insight to leverage a competitive advantage through brand management, this course will i...
STHM 5327. Customer Relationship Management in Tourism and Hospitality
(1.5 S.H.) This course focuses on the broad spectrum of Customer Relationship Management (CRM) and concentrates on concepts and practices related to building and maintaining customer loyalty and firm profitability in the tourism/hospitality businesses. ...
STHM 5329. New Media and Distribution
(1.5 S.H.) This course will examine the fluid and rapidly changing nature of the distribution networks of the tourism and hospitality industry and the resultant effects on branding, loyalty, and value.  Specifically, this highly interactive class will e...
STHM 5331. Hospitality Operations Management
(3 S.H.) This course concerns itself with how work is done in tourism and hospitality operations.  Tourism and hospitality operations tend to be complex due to their unique characteristics and highly uncertain environments.  Students will develop an un...
STHM 5334. Meeting, Conference, and Event Management
(1.5 S.H.) The meetings industry has long been recognized as a major market sector in the tourism and hospitality industry, and is one of the fastest growing in the industry.  This course will provide students insight into its complex and diverse nature a...
STHM 5335. Effective Sales Management
(1.5 S.H.) Personal selling is a significant contributor to tourism and hospitality revenues.  In providing students with an overview of the sales management process and its significance to the industry, this course will emphasize experiential based l...
STHM 5336. Revenue Management and Hotel Analytics
(1.5 S.H.) Perishable inventory with variable demand necessitates effective revenue management to realize tourism and hospitality mechanism of revenue optimization.  Participation in this course will afford students the opportunity to identify and exploit t...
STHM 5485. Graduate Internship
(3 S.H.) The graduate internship utilizes a field placement with emphasis on acquisition and application of practical skills.  One hundred and eighty contacts hours will take place in an agency, under the supervision of both the University internship c...
STHM 5601. Service Industry Analytics
(3 S.H.) This course will examine how organizations in the service industry can use analytics to make better decisions to solve practical industry problems. Analytics involves the use of data and data analysis to make fact-based decisions. This class...
STHM 5602. Service Experience Design
(3 S. H.) This course presents an overview of the process of planning and organizing human, environment, technology and culture components of a service experience in order to improve its quality and the interaction between service provider and customers....
STHM 9995. Masters Project
(3 S.H.) Sessions will be scheduled by arrangement with the Master’s Project adviser. The Master’s Project is limited to those who plan to earn the Master’s degree by completing a project.
STHM 9996. Masters Thesis
(3 S.H.) Sessions will be scheduled by arrangement with the Master’s Thesis adviser. The Master’s Thesis is limited to those who plan to complete the Master’s degree by writing a thesis.