Dr. Joris Drayer joined the School of Tourism and Hospitality Management as an associate professor of sport and recreation management for which he teaches classes in Sport Marketing and Analytics. Prior to coming to Temple, he was an assistant professor at the University of Memphis.
Dr. Drayer has first-hand knowledge of the sport management industry through his work with the Oakland Athletics. There, he served as a marketing and promotions assistant and completed scouting and statistical research on players as a baseball operations assistant.
Dr. Drayer conducts a variety of research on sport pricing and consumer behavior. A paper he co-authored about pricing differences in primary and secondary markets was recently published in Sport Management Review. Overall, he has written two book chapters and published more than 30 articles in the Journal of Sport Management, Sport Management Review, and Sport Marketing Quarterly, among others.
In October 2010, a paper Dr. Drayer co-authored, “Segmenting Motivation: An Analysis of Fantasy Baseball Motives and Mediated Sport Consumption,” received the Best Paper Award at the Sport Marketing Association’s annual conference. It was selected from approximately 140 submissions worldwide. Dr. Drayer won the same award in 2013 and 2014. As a result of his research in sport marketing, Dr. Drayer was named as a Research Fellow by the Sport Marketing Association in 2014.
He has worked on a number of grant-funded research projects, most notably as the co-principal investigator on a $55,000 project for USA Swimming and as the research co-director on an $18,000 Sport Marketing Research Institute project for the U.S. Olympic Committee. Dr. Drayer is a member of the North American Society for Sport Management and the Sport Marketing Association and has presented his research at many national and international sport industry conferences.
He earned a bachelor’s degree in communication studies from the University of California Santa Barbara and a master’s degree in sport management from the University of San Francisco. He holds a PhD in sport and exercise science with an emphasis in sport administration from the University of Northern Colorado, where he received the Dean’s Citation for Excellence.