The Event Leadership Executive Certificate Program
Non-degree Programs > The Event Leadership Executive Certificate Program
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About the Program
The only award-winning, comprehensive events planning program that prepares you to achieve certification for a number of different professional organizations. The full program may be completed in one year, but you can enroll for individual courses as well.
Earn a professional (non-credit) executive certificate in Event Leadership to advance your career.
The program is offered by Temple University's School of Tourism and Hospitality Management, the region's leading provider of management talent for the tourism and hospitality industries.
Classes are conveniently held on Saturdays on the Temple University Center City Campus at 1515 Market Street, Philadelphia, PA. We anticipate moving to our new facility on Temple’s Main Campus by the Summer of 2009.
Acceptance Criteria
Acceptance criteria for the Event Leadership Executive Certificate program:
- Submission of official application form.
- Attainment of secondary (high school) degree.
- Experience in event planning, general management or related field.
- Commitment to further education within the events industry.
Program Requirements
- A total of 6 courses must be completed within 2 years of your acceptance. Although you may take the courses in any order, it is highly recommended that you take the 3 required courses first. You must take the 3 required courses and you may select 3 electives. Courses are as follows:
- REQUIRED:
- Introduction to Event Management and Business Success: This course introduces the principles and history of the event industry. Designed to both enhance the professional knowledge of those already employed within the industry, and to launch new careers, this course builds a solid and firm understanding of the industry tools, best practices, business entrepreneurship, industry segments and terminology. Event professionals gain valuable instruction from real life scenarios, advice and interactive activities.
- Principles of Effective Event Education: This course explores the operational aspects of industry segments, tools and processes. Proven event execution tactics are introduced to understand event return on investment. Topics include business model, goal setting, event proposals, RFP development, room set up, negotiations, insurance requirements, quality standards, site selection, program development, event marketing, and professional development
- Integrating Event Strategies and Tactics: This course offers a deeper analysis of details pertinent to the organization and execution of an event, meeting, conference, sponsorship and social event. Event professionals master long term event strategies to sustain event success. Topics include human resources, finances and contracts, strategic performance, project management, standard policies, team management, event leadership, event technology, evaluation and wrap-up.
- ELECTIVES (Choose 3):
Event Entertainment and Operations
Beginning Sponsorship
Advanced Sponsorship (Must take Beginning course prior)
Beginning Meeting Management
Advanced Meeting Management (Must take Beginning course prior)
Risk Management
Etiquette and Protocol
Legal Issues in the Entertainment Industry
Fundraising
Corporate Event Production - Completion of 50 - 100 hours of externship, as determined by faculty review.
- Submission of professional portfolio.
Fees
- Course fees are non-refundable but may be applied to future courses.
- Six courses at $325 each, totaling $2,030 (includes course materials; textbooks are optional and are available at cost)
- Non-refundable, one-time registration fee: $65
- Portfolio review fee: $125
- Total without discount: $2,140
- Save $116 when you pay for the entire program upon registration!
Class Cancellation Policy
The Event Leadership Program retains the right to cancel any class due to insufficient enrollment. Students will be notified no fewer than 72 hours prior to the class date if a class must be cancelled. If a class is cancelled, students will have the option to transfer to another class or will receive a full refund, less the non-refundable registration fee/application fee.
For more information, telephone 215-204-6126 or e-mail eventleadership@temple.edu.
Download the Application.
To apply for the program and to request an application, please contact us at 215-204-6126 or e-mail eventleadership@temple.edu.
Our Students
Our students are leaders, and future leaders, in the events industry. Many of them are individuals who have upper level management experience. Here is a sample of who the Event Leadership Executive Certificate students are:
Job Titles
- Coordinator of Special Events
- Wedding Planner
- Director of Meetings
- Director of Special Events
- Events Consulting Company President
- Exhibition Manager
- Senior Concierge
- Theatrical Director
- University Events Director
- Event Producer
Where They Work
- Educational Institutions
- Local, State, and National Associations
- National and International Corporations
- Entrepreneurial Organizations
- Their Own Companies!
Who They Work For
- Affinity Insurance Services, Inc.
- Philadelphia Phillies
- The Philadelphia Zoo
- The Rittenhouse Hotel
- The Franklin Institute
- Sharon Baptist Church
- Thomas Jefferson University Hospital
- University of the Arts
- University of Delaware
Salaries
The average salary (according to Event Solutions magazine Black Book) for event professionals is now over $50,000, and over 51% of event professionals are certified as Certified Meeting Professionals (CMP), Certified Festivals and Events Executive (CFEE) or Certified Special Events Professionals (CSEP).
Our Faculty
The program was founded by Dr. JOE GOLDBLATT, CSEP, world renowned educator, author and teacher. Dr. Goldblatt has served as writer and editor of over 20 books in the event production and management field.
The program’s director is IRA L. ROSEN, MA, CFEE, a producer and consultant with over 30 years of professional experience in the industry. Ira is the owner and CEO of Entertainment On Location and has worked on multi-million dollar parades, super bowl half time shows and has provided his consulting expertise to clients around the world and is an adjunct instructor in Temple University’s School of Tourism and Hospitality Management. He is an inductee into the International Festivals and Events Association (IFEA) Hall of Fame.
Our distinguished, multi-award-winning faculty combines more than 150 years of event experience, and includes industry hall-of-fame inductees, and event planners-of-the-year!
Gail S. Bower, President, Bower and Company LLC. Gail has over 20 years of experience producing and marketing festivals and managing corporate sponsorship programs. Events include New Orleans Jazz and Heritage Festival and JVC Jazz Festival.
Karen Emory, former director of Special Events for Temple University. Karen is certified by the Protocol School of Washington in Business Etiquette and Protocol and is a world renowned protocol and etiquette consultant.
Dana R. Giovinetti, CMP, CMM: meeting planner, PriceWaterhouseCoopers LLP; Dana has a long career in meeting planning and is the past president of the Philadelphia Chapter of Meeting Professionals International (MPI).
Dion Magee, Independent Entrepreneur - Event & Wedding Lifestyle Expert. Dion was named Event Solutions Corporate Planner- of-the-Year several years ago and is the founder and publisher of Black Bride & Groom Magazine. Dion is the former Event and Meetings Manager for Verizon and GTE and former Regional Director for Helms Briscoe.
Patrick Feeley, CFRE; Director of Institutional and Event Fundraising at Children’s Hospital of Philadelphia. Patrick has been fundraising in the non-profit sector since 1993 and he oversees the areas of corporate advancement, foundation relations, cause-marketing and special events for CHOP. He is a board member of the Clean Air Council and the Association of Fundraising Professionals International.
Lloyd Z. Remick, Esq. President of Zane Management, which specializes in marketing and managing notable performers in entertainment, sports, media and the arts. Lloyd is one of the foremost entertainment in attorneys in the Philadelphia market and has provided legal and consulting services to clients around the world.
Fred Stein, Senior Partner, The Creative Group Fred was the producer of the U.S. Bicentennial of the Constitution events, producer of the Constitution Center Grand Opening, the Miami Performing Arts Center Grand Opening and countless world-class events around the country. Fred is the winner of many national awards.
Melissa Manzo McDevitt, Director of Corporate Sales at Normandy Farm Hotel and Blue Bell Country Club. Melissa founded the Meeting & Event Planning certificate program at Montgomery County Community College is an active freelance writer for industry magazines. She is also active in both the PA and NJ chapters of MPI, and in several chambers of commerce and women's groups
Course Schedule
2009- 2010
Session 1
- Saturday, March 28, 2009
Introduction to Event Management & Business Success (formerly Event Solutions Process) taught by Dion Magee 9:00 – 4:00
8 hour core course
- Saturday, April 25, 2009
A. Integrating Event Strategies and Tactics (formerly Event Outcomes) taught by Ira L. Rosen, CFEE 9:00 – 4:00
8 hour core course
B. Etiquette & Protocol taught by Karen Emory 9:00 – 1:00
4 hour elective
- Saturday, May 30, 2009
A. Principles of Effective Event Execution (formerly Event Sustainability) taught by Fred Stein 9:00 – 4:00
8 hour core course
B. Meeting Management Part One taught by Melissa Manzo McDevitt 9:00 – 1:00
4 hour elective
C. Advanced Sponsorship (Beginning sponsorship is a pre-requisite or you must have permission from Program Director) taught by Gail Bower 1:30 - 5:30
- Saturday, June 27, 2009
A. Corporate Event Production taught by Dana Giovenitti, CMP CMM 9:00 – 1:00
4 hour elective
B. Meeting Management Part Two (Part One is a pre-requisite or you must have permission from Program Director) taught by Melissa Manzo McDevitt 1:30 – 5:30
4 hour elective
C. Event Entertainment & Operations taught by Ira L. Rosen, CFEE 9:00 – 1:00
4 hour electiveD. Fundraising taught by Patrick Feeley, 1:30 – 5:30
4 hour elective
-
Saturday, July 25, 2009
A. Legal Issues in Event Production taught by Lloyd Z. Remick, Esq. 9:00 –1:00
4 hour elective
Session 2
- Saturday, September 26, 2009
Introduction to Event Management & Business Success (formerly Event Solutions Process) taught by Dion Magee 9:00 – 4:00
8 hour core course
B. Beginning Sponsorship taught by Gail Bower 9:00 – 1:00
4 hour elective
C. Risk Management (Harith Wickrema) 1:30 – 5:30
4 hour elective
- Saturday, October 31, 2009
A. Integrating Event Strategies and Tactics (formerly Event Outcomes) taught by Ira L. Rosen, CFEE 9:00 – 4:00
8 hour core course
B. Etiquette & Protocol taught by Karen Emory 9:00 – 1:00
4 hour elective
- Saturday, November 21, 2009
A. Principles of Effective Event Execution (formerly Event Sustainability) taught by Fred Stein 9:00 – 4:00
8 hour core course
B. Meeting Management Part One taught by Melissa Manzo McDevitt 9:00 – 1:00
4 hour elective
C. Advanced Sponsorship (Beginning sponsorship is a pre-requisite or you must have permission from Program Director) taught by Gail Bower 1:30 – 5:30 1:30 – 5:30
4 hour elective
- Saturday, January 30, 2010
A. Corporate Event Production taught by Dana Giovinetti, CMP CMM 9:00 – 1:00
4 hour elective
B. Meeting Management Part Two (Part One is a pre-requisite or you must have permission from Program Director) taught by Melissa Manzo McDevitt 1:30 – 5:30
4 hour elective
C. Event Entertainment & Operations taught by Ira L. Rosen, CFEE 9:00 – 1:00
4 hour elective
D. Fundraising taught by Patrick Feeley, 1:30 – 5:30
4 hour elective
-
Saturday, February 27, 2010
A. . Legal Issues in Event Production taught by Lloyd Z. Remick, Esq.
4 hour electiveB. Risk Management (Instructor TBD) 1:30 – 5:30
4 hour elective
Industry Resources
- American Society of Association Executives
- Association for Convention Operations Management
- Association for Fundraising Professionals
- Association of Bridal Consultants
- Associaiton of Destination Management Executives
- Connected International Meeting Professionals Association
- Convention Industry Council
- Council of Engineering and Scientific Society Executives
- Council of Protocol Executives
- Foundation for International Meetings
- Healthcare Convention and Exibitors Association
- Hospitality Sales and Marketing Association International
- Insurance Conference Planners Association
- International Association for Exhibition Management
- International Association of Amusement Parks and Attractions
- International Association of Assembly Managers
- International Association of Conference Centers
- International Association of Conventions and Visitors Bureaus
- International Association of Fairs and Expositions
- International Association of Professional Congress Organizations
- International Congress and Convention Association
- International Council of Shopping Centers
- International Exhibitors Association
- International Festival and Events Association
- International Institute of Convention Management
- International Special Events Society
- National Association of Casino and Theme Party Operations
- National Association of Catering Executives
- National Association of Reunion Managers
- National Ballroom and Entertainment Association
- National Bridal Service
- National Coalition of Black Meeting Planners
- National Resturant Associaiton
- National Society of Fundraising Executives
- Professional Convention Management Association
- Public Relations Society of America
- Religious Conference Management Association
- Resort and Commercial Recreation Association
- Society of Corporate Meeting Professionals
- Society of Government Meeting Professionals
- Society of Incentive Travel Executives
- Society of Travel Agents in Government
- Stage Managers Association
- Western Fairs Association
- Hospitality Sales and Marketing Association International
General Links
- Bizbash - Excellent resource for the lastest trends in events. Focuses on New York area.
- B-there - Online event management solutions for the meeting, trade show, and convention industries.
- Conworld - Industry Directory for Meeting Professionals
- International Special Events Society - Washington, DC Chapter of ISES
- Effective Meetings - Advice for better meetings
- Exhibitor Online - Exhibitor Magazine group online
- Expo Web - Information site on expos
- GWSAE - Greater Washington Society of Association Executives. Click on "Association Jobs"
- HSMAI - Hospitality Sales and Marketing Association Intl. Lists info on their education events & resources for hospitality professionals
- IACVB - Intl. Association of Convention & Visitor Bureaus
- IAEM - Intl. Association for Exposition Management
- ISES - Intl. Special Events Society
- MPI - Meeting Professional International
- MIM - Meetings Industry Member community. Membership is free. Great resource for meeting/event planners.
- PCMA - Professional Convention Management Association. Click on "Chapters" then "job bank"
- Successful meetings - Successful Meetings Magazine. Industry articles, news, tips, resources
- SGMPNATCAP - Society of Government Meeting Professionals, National Capital Chapter
- The Knot - Resource for Wedding Planners and Brides
- The Special Event - The Special Event- Conference Trade Show
- TSEA - Trade Show Exhibitors Association. Click on " Career Center"
- TSNN - Trade Show News Network. Trade show resource site.
- AFP - Association of Fundraising Professionals
- ASAE - ASAE Website- click on "Career Headquarters" Association job listings
- ASTD - American Society for Trainign and Development. Click on " Career Center", then "Job Bank"
- Association Jobs - Senior level non-profit jobs
- Career Builder - Internet job bank
- CIMPA - Connected International Meeting Professionals Association. Click on "Job Leads"
- Career Yahoo - Internet job bank
- ClubCorp - Club Corp- a hospitality company.
- College Grad Job Hunting - Internet job bank specializing in entry-level lobs
- DC ISES - Washington DC chapter of ISES job bank
- Flipdog - Internet job bank
- Future Step - Executive search service for mgmt. professionals
- Hospitality jobs - Hospitality Careers Online Job Bank
- Help Wanted - Internet job bank
- Hire Diversity - Internet job bank
- Hoovers - Click on "Career Develpoment"
- Hospitality Online - Hospitality industry positions
- Hot Jobs - Internet job bank
- IAEM - Intl. Association for Exposition Management
- International Jobs - Lists international job postings
- Job Options - Internet job bank
- Jobvertise - Internet job bank
- Meeting jobs - Meeting and hospitality jobs
- Monster job site - Internet job bank
- Monster Trak - Internet job bank designed for recent graduates
- Net-temps - Internet job bank-temporary and permanent jobs
- PMPI - Potomac Chapter of MPI- has a job bank
- PRSA - Public Relaions Society of America's National Capital Chapter- click on "Job Line"
- Washington Jobs - Washington Post's listing for the DC metro area
- AHIA - Academy of Hospitality Industry Attorneys.
THE EVENT LEADERSHIP EXECUTIVE CERTIFICATE PROGRAM
School Of Tourism And Hospitality Management
Temple University
Suite 412
1700 N. Broad Street (062-62)
Philadelphia, PA 19122
voice: 215-204-6126
e-mail eventleadership@temple.edu