Schoool of Tourism & Hospitality Management

About the Program

Overview/Affiliations

The only award-winning, comprehensive events planning program that is designed to increase your marketable skills and to prepare you for future success in a broad range of event planning careers.  The full program may be completed in 12 – 18 months, but you can enroll for individual courses as well.

The program is offered by Temple University's School of Tourism and Hospitality Management, the region's leading provider of management talent for the tourism and hospitality industries.

Classes are conveniently held on Saturdays on the Main Temple University Campus in North Philadelphia.

We are affiliated with and endorsed by The Philadelphia Convention and Visitors Bureau’s Multi-Cultural Affairs Congress (MAC), The Greater Philadelphia Hotel Association (GPHA), The Greater Philadelphia Chapter of the International Special Events Society (ISES), The Pennsylvania Association of Convention and Visitors Bureaus (PACVB) and The International Festivals and Events Association (IFEA).  We also have provided off-site training programs to The Pennsylvania Department of Tourism and Pennsylvania Council on the Arts.

Student Testimonials

“I hold the Event Leadership Executive Certificate Program in very high regard. I think that the program is probably even better than when I completed it, because the program has always continued to evolve and adjust accordingly to ever-changing event industry standards.  When I began the program, after having been an “Event Planner” for 12-years at that time, I thought I knew quite a bit, but I was sorely mistaken. This course showed to me that there were so many other aspects to the Event Industry that I had not considered nor that I had mastered. It was a very humbling experience that I would do again.”  MICHEL ALLEN – ALLEN AND PARTNERS

“The Event Leadership Executive Certifcate Program provides practical knowledge, resources and professional experiences to help prepare students for a rewarding career in event planning.”  KRISTEN VAUGHN – HTH WORLDWIDE

“One of the greatest accomplishments of my career as an Event Manager was attending and completing the Event Leadership Certificate program at Temple University.  With an amazing group of instructors, coupled with a wealth of event experience and networking offered in every class, Temple’s program is the key ingredient needed in becoming a successful leader within the event industry.” DENISE SULLIVAN – THE FRANKLIN INSTITUTE

Acceptance Criteria

Acceptance criteria for the Event Leadership Executive Certificate program:

1. Submission of official application form.
2. Attainment of secondary (high school) degree.
3. Experience in event planning, general management or related field.
4. Commitment to further education within the events industry.

Program Requirements

• A total of 6 courses must be completed within 2 years of your acceptance. Although you may take the courses in any order, it is highly recommended that you take the 3 required courses first. You must take the 3 required courses and you may select 3 electives.
• Completion of 50 - 75 hours of externship, as determined by faculty review.
• Submission of professional portfolio.
• Registration and payment must be received one week prior to class date. Students who register for a class and do not cancel prior to 72 hours before the class are subject to a $75 cancellation fee which will be collected upon registration for their next class.

 

REQUIRED COURSES:

Introduction to Event Management and Business Success: This course introduces the principles and history of the event industry. Designed to both enhance the professional knowledge of those already employed within the industry, and to launch new careers, this course builds a solid and firm understanding of the industry tools, best practices, business entrepreneurship, industry segments and terminology. Event professionals gain valuable instruction from real life scenarios, advice and interactive activities. 

Principles of Effective Event Execution: This course explores the operational aspects of industry segments, tools and processes. Proven event execution tactics are introduced to understand event return on investment. Topics include business model, goal setting, event proposals, RFP development, room set up, negotiations, insurance requirements, quality standards, site selection, program development, event marketing, and professional development

Integrating Event Strategies and Tactics: This course offers a deeper analysis of details pertinent to the organization and execution of an event, meeting, conference, sponsorship and social event. Event professionals master long term event strategies to sustain event success. Topics include human resources, finances and contracts, strategic performance, project management, standard policies, team management, event leadership, event technology, evaluation and wrap-up.

ELECTIVES (Choose 3):

Event Operations and Risk Management: This course deals in detail with the operational and logistical needs of various types of events as well as the insurance and risk management concerns associated with these events.  What you will learn: How to develop and execute operations plans, timelines and other organizational production planning tools, What are the essential elements of risk management, What are the essential elements of licenses, permits and event insurance.

Corporate Sponsorship (Offered in 2 parts, must take Part One prior to taking Part Two): Ideally, your event generates multiple sources of revenue. An important source for many events is corporate sponsorship. In the first of two electives on corporate sponsorship, you’ll develop a broad understanding of corporate sponsorship, how it works, and how this business initiative plays a role in your event. You’ll also gain the tools and techniques you need as an event leader to best work with your sponsors and meet their needs in the overall management of your events. What you will learn: What corporate sponsorship is, how corporate sponsorship differs from corporate underwriting, Why corporations sponsor, The tools of corporate sponsorship,   Best practices for event leaders working with corporate sponsors and How to know if your event is ready for sponsors.
         
5 Critical Steps in Event Planning: Do you know the five critical steps necessary to make your event a smashing success? These steps can be applied to any type of event like your next: meeting, wedding, religious affair, non-profit event or corporate affair. Every planner must know these steps so that you can interview like a pro and execute like a pro. Learn the ins and outs of event planning: RPFs, site selection/inspection, contracting, vendor communications and operations.

Here Comes the Wedding Planner...With A Solid Foundation: In this session, you will learn the history and basics of wedding planning and how it relates to the modern day wedding consultant. You'll learn tips for developing business structure, identifying key resources and learning professional guidance from an experienced and well trained instructor. Armed with the basics of wedding planning, this elective sets the stage for the aspiring wedding professional.

Etiquette and Protocol: As event leaders, we are responsible for presenting our clients and employers in the most correct and favorable light on all occasions, whether a meeting of five executives or a public event involving hundreds.  Applying standards of etiquette and protocol become hallmarks of you and your company/university and are important components of branding.  Knowledge and use of these standards are known as soft skills.  In the Etiquette and Protocol elective, we will identify and practice our soft skills. We will learn how to draft proper invitations; review and differentiate forms of address; and make correct introductions.  We will utilize rules of protocol and deference; such as seating a dais, a table and a room.  We will also discuss personal etiquette in a business setting.  Knowledge and use of these skills will distinguish you as a special events professional, putting you in a position to “outclass the competition.”

Legal Issues in the Entertainment Industry: This course deals with United States and Commonwealth of Pennsylvania law as it relates exclusively to the entertainment and hospitality industries.  It covers an overview of general law and legal procedures, entertainment and sports law, hospitality and event production law and key contract negotiating tips.  This course is critical to anyone in this field as it will give you a broad understanding of industry specific requirements.

Fundraising: This course will provide you with a solid understanding of fundraising covering areas such as annual giving, corporate and foundation relations, major gifts, planned giving and special events.  A myriad of fundraising techniques will be discussed and analyzed such as direct mail, telemarketing, e-solicitation, grant writing, and face to face solicitation.  Topics including ethics in fundraising, careers in development and philanthropy in a recession will also be explored.  What you will learn:  How to build the case for support for your program or event; how to create a pool of prospective donors to approach; how to create good solicitation materials; and how to use social networking for fundraising.

Corporate Event Production: This course will help you to develop project management skills in order to produce effective and efficient corporate events, will enable you to link corporate events to corporate mission and vision, will teach you to utilize efficient procurement techniques in order to reduce costs and improve quality and will help you to measure return on your event investments to demonstrate cost/value ratios.

 

 

Fees

• Course fees are non-refundable but may be applied to future courses.
• Six courses at $350 each, totaling $2,100 (textbooks are optional and are available at cost; the textbook that is used for the Etiquette and Protocol class is highly suggested)
• Non-refundable, one-time registration fee: $75
• Portfolio review fee: $150
• Total without discount: $2,325
• 10% discount is available for those who pay in full. Total due is $2,092.50. Students who pay in full will receive one free textbook ($65 value)

Class Cancellation Policy

The Event Leadership Program retains the right to cancel any class due to insufficient enrollment. Students will be notified no fewer than 72 hours prior to the class date if a class must be cancelled. If a class is cancelled, students will have the option to transfer to another class or will receive a full refund, less the non-refundable registration fee/application fee.

For more information, telephone 215-204-6126 or e-mail the Program Director, Mr. Ira Rosen, CFEE at irosen@temple.edu.

Download the Application.

To apply for the program and to request an application, please contact us at 215-204-6126 or e-mail meghan.mcnelis@temple.edu.

 

 

Our Students

Our students are leaders, and future leaders, in the events industry. Many of them are individuals who have upper level management experience. Here is a sample of who the Event Leadership Executive Certificate students are:

Job Titles

• Coordinator of Special Events
• Wedding Planner
• Director of Meetings
• Director of Special Events
• Events Consulting Company President
• Exhibition Manager
• Senior Concierge
• Theatrical Director
• University Events Director
• Event Producer

Where They Work

• Educational Institutions
• Local, State, and National Associations
• National and International Corporations
• Entrepreneurial Organizations
• Their Own Companies!

Who They Work For

• Affinity Insurance Services, Inc.
• Philadelphia Phillies
• The Philadelphia Zoo
• The Rittenhouse Hotel
• The Franklin Institute
• Sharon Baptist Church
• Thomas Jefferson University Hospital
• University of the Arts
• University of Delaware

Salaries

The average salary (according to Event Solutions magazine Black Book) for event professionals is now over $50,000, and over 51% of event professionals are certified as Certified Meeting Professionals (CMP), Certified Festivals and Events Executive (CFEE) or Certified Special Events Professionals (CSEP).

Our Faculty

All of our courses are taught by highly regarded industry professionals who are involved in the Event Management business on a daily basis.  They have a combined total of well over 200 years of experience in the industry and many have been recognized internationally by professional associations. 

The program’s director is IRA L. ROSEN, MA, CFEE, a producer and consultant with over 30 years of professional experience in the industry.  Ira is the owner and CEO of Entertainment On Location and has worked on multi-million dollar parades, super bowl half time shows and has provided his consulting expertise to clients around the world and is an adjunct instructor in Temple University’s School of Tourism and Hospitality Management.   He is an inductee into the International Festivals and Events Association (IFEA) Hall of Fame.

Gail S. Bower, President, Bower and Co. Consulting, LLC.  Gail has over 20 years of experience producing and marketing festivals and managing corporate sponsorship programs.  Events include New Orleans Jazz and Heritage Festival and JVC Jazz Festival.

Karen Emory, former director of Special Events for Temple University.  Karen is certified by the Protocol School of Washington in Business Etiquette and Protocol and is a world renowned protocol and etiquette consultant.

Dana R. Giovenitti-Devine, CMP, CMM: meeting planner, PriceWaterhouseCoopers LLP. Dana has a long career in meeting planning and is the past president of the Philadelphia Chapter of Meeting Professionals International (MPI).

Dion Magee, Independent Entrepreneur - Event & Wedding Lifestyle Expert.  Dion was named Event Solutions Corporate Planner- of-the-Year several years ago and is the founder and publisher of Black Bride & Groom Magazine.  Dion is the former Event and Meetings Manager for Verizon and GTE and former Regional Director for Helms Briscoe.

Patrick Feeley, CFRE; Director of Institutional and Event Fundraising at Children’s Hospital of Philadelphia.  Patrick has been fundraising in the non-profit sector since 1993 and he oversees the areas of corporate advancement, foundation relations, cause-marketing and special events for CHOP.  He is a board member of the Clean Air Council and the Association of Fundraising Professionals International.

Lloyd Z. Remick, Esq, President of Zane Management, which specializes in marketing and managing notable performers in entertainment, sports, media and the arts.  Lloyd is one of the foremost entertainment in attorneys in the Philadelphia market and has provided legal and consulting services to clients around the world.

Joseph Brooks, President and CEO, Liberty Chapter of the USO.  Joe has over 20 years of the experience and in successfully higher levels of responsibility at the Penn’s Landing Corporation/Delaware River Waterfront Corporation was responsible for developing many of their nationally recognized programs including the RiverRink and July 4th fireworks shows.

Melissa Manzo McDevitt, Director of Sales at Normandy Farm Hotel and Blue Bell Country Club.  Melissa founded the Meeting & Event Planning certificate program at Montgomery County Community College is an active freelance writer for industry magazines.  She is also active in both the PA and NJ chapters of MPI, and in several chambers of commerce and women's groups.

Mike lyons, Vice President, Managed Services at The Hub Meeting & Event Centers. Mike’s 38 years of extensive hospitality industry experience includes senior level positions with some of the industry’s best known names: Apple Vacations, Global Events Partners, McGettigan Partners (now Maritz), Carlson Wagonlit Travel, EGR International in New York, and Rosenbluth Travel (now American Express). Mike serves on the board of the Philadelphia Convention & Visitors Bureau (PCVB) and is actively involved in numerous industry organizations.

 

Course Schedule

2011

• Saturday, September 24, 2011
  • Integrating Event Strategies and Tactics taught by Ira L. Rosen, CFEE 9:00 – 4:00 Required
  • Corporate Event Production taught by Dana Giovinetti Devine, CMP, CMM 9:00 - 1:00 Elective
  • Legal Issues in Entertainment, Sports and Event Production taught by Lloyd Z. Remick, Esq. 1:30 - 5:30 Elective
  
  
• Saturday, October 29, 2011
  
  • Introduction to Event management & Business Success taught by Dion Magee, CMM 9:00 – 4:00 Required
    
  • 5 Critical Steps in Event Planning taught by Melissa Manzo McDevitt 9:00 – 1:00 Elective
  • Etiquette & Protocol taught by Karen Emory 1:30 – 5:30 Elective
  
  
• Saturday, November 19, 2011
  
  • Principles of Effective Event Execution taught by Joseph Brooks 9:00 – 4:00 Required
  • Fundraising taught by Patrick Feeley, CFRE 1:30 – 5:30 Elective
  • Sponsorship (Part One) taught by Gail Bower 9:00 - 1:00 Elective
  • Sponsorship (Part Two) taught by Gail Bower 1:30 - 5:30 Elective
  
  
• Saturday, December 17, 2011
  • Event Operations & Risk Management taught by Michael Lyons, DMCP 9:00 - 1:00 Elective
  
  

2012

• Saturday, January 28, 2012
  • Integrating Event Strategies and Tactics taught by Ira L. Rosen, CFEE 9:00 - 4:00 Required core course
  • Here Comes the Wedding Planner.. With A Solid Foundation: taught by Dion Magee, CMM 9:00 - 1:00 Elective
  
  
• Saturday, February 25, 2012
  
  • Introduction to Event management & Business Success taught by Dion Magee, CMM 9:00 – 4:00 Required core course
    
  • Legal Issues in Entertainment, Sports and Event Production taught by Lloyd Z. Remick, Esq. 1:30 - 5:30 Elective
  • Etiquette & Protocol taught by Karen Emory 9:00 - 1:00Elective
  
  
• Saturday, March 31, 2012
  
  • Principles of Effective Event Execution taught by Joseph Brooks 9:00 - 4:00 Required core course
  • 5 Critical Steps in Event Planning taught by Melissa Manzo McDevitt 9:00 - 1:00 Elective
  
  
• Saturday, April 28, 2012
  • Integrating Event Strategies and Tactics taught by Ira L. Rosen, CFEE 9:00 - 4:00 Required core course
  • Sponsorship (Part One) taught by Gail Bower 9:00 - 1:00 Elective
  • Sponsorship (Part Two) taught by Gail Bower 1:30 - 5:30 Elective
  
  
• Saturday, May 19, 2012
  • Etiquette & Protocol taught by Karen Emory 9:00 - 1:00 Elective
  • Event Operations & Risk Management taught by Michael Lyons, DMCP 1:30 - 5:30 Elective
  
  
• Saturday, June 30, 2012
  • Corporate Event Leadership taught by Dana Giovinetti Devine, CMP, CMM 9:00 - 1:00 Elective
  • Legal Issues in Entertainment, Sports and Event Production taught by Lloyd Z. Remick, Esq. 1:30 - 5:30 Elective
  
  
• Saturday, July 28, 2012
  • Introduction to Event management & Business Success taught by Dion Magee, CMM 9:00 - 4:00 Required core course
  • Fundraising taught by Patrick Feeley, CFRE 1:30 - 5:30 Elective
  
  
• Saturday, August 25, 2012
  • Principles of Effective Event Execution taught by Joseph Brooks 9:00 - 4:00 Required core course
  • Etiquette & Protocol taught by Karen Emory 9:00 - 1:00 Elective
  
  
• Saturday, September 29, 2012
  • Integrating Event Strategies and Tactics taught by Ira L. Rosen, CFEE 9:00 - 4:00 Required core course
  • Corporate Event Leadership taught by Dana Giovinetti Devine, CMP, CMM 9:00 - 1:00 Elective
  • Here Comes the Wedding Planner.. With A Solid Foundation: taught by Dion Magee, CMM 1:30 - 5:30 Elective
  
  
• Saturday, October 27, 2012
  • Introduction to Event management & Business Success taught by Dion Magee, CMM 9:00 - 4:00Required core course
  • 5 Critical Steps in Event Planning taught by Melissa Manzo McDevitt 9:00 - 1:00 Elective
  • Fundraising taught by Patrick Feeley, CFRE 1:30 - 5:30 Elective
  
  
• Saturday, November 24, 2012
  • Principles of Effective Event Execution taught by Joseph Brooks 9:00 - 4:00 Required core course
  • Sponsorship (Part One) taught by Gail Bower 9:00 - 1:00 Elective
  • Sponsorship (Part Two) taught by Gail Bower 1:30 - 5:30 Elective
  
  
• Saturday, December 15, 2012
  • Event Operations & Risk Management taught by Michael Lyons, DMCP 9:00 - 1:00 Elective
  • Corporate Event Leadership taught by Dana Giovinetti Devine, CMP, CMM 9:00 - 1:00 Elective
  • Here Comes the Wedding Planner.. With A Solid Foundation: taught by Dion Magee, CMM 1:30 - 5:30 Elective
  
  

 

Industry Resources

• American Society of Association Executives
• Association for Convention Operations Management
• Association for Fundraising Professionals
• Association of Bridal Consultants
• Associaiton of Destination Management Executives
• Connected International Meeting Professionals Association
• Convention Industry Council
• Council of Engineering and Scientific Society Executives
• Council of Protocol Executives
• Foundation for International Meetings
• Healthcare Convention and Exibitors Association
• Hospitality Sales and Marketing Association International
• Insurance Conference Planners Association
• International Association for Exhibition Management
• International Association of Amusement Parks and Attractions
• International Association of Assembly Managers
• International Association of Conference Centers
• International Association of Conventions and Visitors Bureaus
• International Association of Fairs and Expositions
• International Association of Professional Congress Organizations
• International Congress and Convention Association
• International Council of Shopping Centers
• International Exhibitors Association
• International Festival and Events Association
• International Institute of Convention Management
• International Special Events Society
• National Association of Casino and Theme Party Operations
• National Association of Catering Executives
• National Association of Reunion Managers
• National Ballroom and Entertainment Association
• National Bridal Service
• National Coalition of Black Meeting Planners
• National Resturant Associaiton
• National Society of Fundraising Executives
• Professional Convention Management Association
• Public Relations Society of America
• Religious Conference Management Association
• Resort and Commercial Recreation Association
• Society of Corporate Meeting Professionals
• Society of Government Meeting Professionals
• Society of Incentive Travel Executives
• Society of Travel Agents in Government
• Stage Managers Association
• Western Fairs Association
• Hospitality Sales and Marketing Association International

General Links

• Bizbash - Excellent resource for the lastest trends in events. Focuses on New York area.
• B-there - Online event management solutions for the meeting, trade show, and convention industries.
• Conworld - Industry Directory for Meeting Professionals
• International Special Events Society - Washington, DC Chapter of ISES
• Effective Meetings - Advice for better meetings
• Exhibitor Online - Exhibitor Magazine group online
• Expo Web - Information site on expos
• GWSAE - Greater Washington Society of Association Executives. Click on "Association Jobs"
• HSMAI - Hospitality Sales and Marketing Association Intl.    Lists info on their education events & resources for hospitality professionals
• IACVB - Intl. Association of Convention & Visitor Bureaus
• IAEM - Intl. Association for Exposition Management
• ISES - Intl. Special Events Society
• MPI - Meeting Professional International
• MIM - Meetings Industry Member community. Membership is free. Great resource for meeting/event planners.
• PCMA - Professional Convention Management Association. Click on "Chapters" then "job bank"
• Successful meetings - Successful Meetings Magazine. Industry articles, news, tips, resources
• SGMPNATCAP - Society of Government Meeting Professionals, National Capital Chapter
• The Knot - Resource for Wedding Planners and Brides
• The Special Event - The Special Event- Conference Trade Show
• TSEA - Trade Show Exhibitors Association. Click on " Career Center"
• TSNN - Trade Show News Network. Trade show resource site.
• AFP - Association of Fundraising Professionals
• ASAE - ASAE Website- click on "Career Headquarters" Association job listings
• ASTD - American Society for Training and Development. Click on " Career Center", then "Job Bank"
• Association Jobs - Senior level non-profit jobs
• Career Builder - Internet job bank
• CIMPA - Connected International Meeting Professionals Association. Click on "Job Leads"
• Career Yahoo - Internet job bank
• ClubCorp - Club Corp- a hospitality company.
• College Grad Job Hunting - Internet job bank specializing in entry-level lobs
• DC ISES - Washington DC chapter of ISES job bank
• Flipdog - Internet job bank
• Future Step - Executive search service for mgmt. professionals
• Hospitality jobs - Hospitality Careers Online Job Bank
• Help Wanted - Internet job bank
• Hire Diversity - Internet job bank
• Hoovers - Click on "Career Develpoment"
• Hospitality Online - Hospitality industry positions
• Hot Jobs - Internet job bank
• IAEM - Intl. Association for Exposition Management
• International Jobs - Lists international job postings
• Job Options - Internet job bank
• Jobvertise - Internet job bank
• Meeting jobs - Meeting and hospitality jobs
• Monster job site - Internet job bank
• Monster Trak - Internet job bank designed for recent graduates
• Net-temps - Internet job bank-temporary and permanent jobs
• PMPI - Potomac Chapter of MPI- has a job bank
• PRSA - Public Relaions Society of America's National Capital Chapter- click on "Job Line"
• Washington Jobs - Washington Post's listing for the DC metro area
• AHIA - Academy of Hospitality Industry Attorneys.
  

THE EVENT LEADERSHIP EXECUTIVE CERTIFICATE PROGRAM
School Of Tourism And Hospitality Management
Temple University
Room 320 Speakman Hall (006-68)
1810 North 13th Street
Philadelphia, PA 19122
voice: 215-204-6126
e-mail irosen@temple.edu