Leveraging the World Heritage City Designation to Build New Business Opportunities
This event is presented by: Temple University’s School of Sport, Tourism, and Hospitality Management | Fox CIBER | Global Philadelphia Association
Executive Committee Vice President Quebec City Government and Advisor for the Organization of World Heritage Cities
Date: Wednesday, April 19, 2017
MBA Commons, 7th Floor Alter Hall
1801 Liacouras Walk
Time: 8:45 am Doors Open
9:00-10:30 am Program
Light refreshments will be served
In November 2015, Philadelphia was named the first World Heritage City in the United States. Many business owners in Philadelphia say they have known about their city’s global status and impact for years. What does this new designation mean for them and their future earnings?
To answer this question, Temple University’s School of Sport, Tourism, and Hospitality Management and Fox CIBER, in partnership with the Global Philadelphia Association are pleased to offer this program to discuss this designation’s impact on our city’s hospitality and tourism industry. The emphasis will be on attracting new domestic and international visitors who are motivated by cultural tourism.
Zabeth Teelucksingh, Executive Director of the Global Philadelphia Association, will offer opening remarks on how Philadelphia achieved this designation and a review of “A Strategic Plan for Philadelphia: Seizing Opportunities as the First World Heritage City in the Nation”. Next, keynote speaker Julie Lemieux, Vice President of the Executive Committee for the Government of Quebec City, will share best practices from her work leading development initiatives for her city and forming strategic partnerships within the vast Organization of World Heritage Cities (OWHC) network. Quebec City holds the distinction as host city for the OWHC.
Executive Committee Vice President
Quebec City Government and Advisor for the Organization of World Heritage Cities
Julie Lemieux has a bachelor’s degree in law from Université Laval and worked in print media for 17 years. On the staff at the Ottawa daily newspaper Le Droit from 1993 to 1997, she covered municipal and national politics and also worked as an arts and culture reporter.
She then took her talents to Quebec City’s Le Soleil daily newspaper, where she worked until 2009. During her 12 years there, she wore a number of different hats as editorialist, arts and culture columnist, reporter for the city’s 400th anniversary celebrations, municipal politics analyst, and parliamentary journalist.
As vice-president of the executive committee, she is in charge of land use and urban planning, culture and tech culture, heritage, communications
and brand image, and major cultural events. She also ensures coordination between districts. She chairs the Vieux-Québec Roundtable and the Committee to Review the Building and Development Plan.
Opening Presentation Speaker
Global Philadelphia Association
Zabeth Teelucksingh has led the Global Philadelphia Association (GPA) as Executive Director since 2011. With more than 25 years of international business, B2B, and non-profit experience, Zabeth is highly skilled in all aspects of marketing, communications and branding with a global vision. GPA is a nonprofit, member-based organization committed to promoting the global significance of Philadelphia and its international community. Under Zabeth’s leadership, GPA has grown significantly in membership and global outreach.