Executive in Residence: Donna Keren, Ph.D., Senior Vice President, Research and Analysis – NYC & Company
Donna Keren, Ph.D., Senior Vice President, Research and Analysis – NYC & Company
Donna Keren will address students, faculty and administration from the School of Sport, Tourism and Hospitality Management (STHM) and Temple community. Dr. Keren will provide insight into her background and successful career path, as well as current responsibilities in facilitating NYC & Company in its mission to generate economic impact for the city of New York.
Date: Thursday, October 12, 2017
Location: Howard Gittis Student Center, Room 217
Time: 12:30 pm – 1:30 pm
Donna Keren is Senior VP, Research at NYC & Company, the city’s official DMO. She directs a comprehensive research program covering visitor segments, economic impact, scenario planning & forecasting, and market research.
The focus of much of Dr. Keren’s work is on the international visitor market. New York City is the top destination for international travel to the US. Working with multiple data sources from government and private studies, she has worked on the development of multivariate models that have fostered intra- and inter-industry research collaborations. The results have led to other innovative projects including a focus on borough and neighborhood tourism insights.
On the market research side Dr. Keren has developed the cultural audience tracking study for NYC & Company. Designed to identify key drivers and challenges across all cultural and arts activities, the study has supported member organization marketing initiatives and programming insights since 2009. In 2011, she led the NYC effort to provide the country’s first representative survey of the economic impact of same-sex marriage on the city’s economy. That research continues to track this important social change as it affects tourism/
A former Professor of Anthropology, Dr. Keren has taught graduate courses at the School of International & Public Affairs at Columbia as well as the Tisch Center for Hospitality & Tourism at NYU.
A native New Yorker she received her Ph.D. from the City University of New York Graduate School.