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  • General Information
  • Biography
  • Curriculum Vita

General Information

Thilo KunkelThilo Kunkel

Assistant Professor
School of Tourism and Hospitality Management

Address:
1810 North 13th Street
Philadelphia, PA 19122

Phone: 215.204.0307
E-mail: thilo.kunkel@temple.edu

Academic Degrees:

  • B.S., Physical Education, Saarland University, Saarbrücken, Germany
  • B.B., Marketing and Strategic Management, Saarland University, Saarbrücken, Germany
  • M.S., Physical Education, Saarland University, Saarbrücken, Germany
  • M.B., Marketing and Strategic Management, Saarland University, Saarbrücken, Germany
  • M.B., Business and Economic Education, Saarland University, Saarbrücken, Germany
  • Ph.D., Sport Management, Griffith University, Gold Coast, Australia

Primary Research Focus:
The focus of my research is to understand sport and event consumer attitudes and behaviour. I investigate the management and marketing of brands with an emphasis on sport league and sport team branding. In particular, I am interested in the brand relationship between sport leagues and their teams as perceived by the consumer. The application of my research provides relevant stakeholders (i.e., league & team managers, government, sponsors) with solutions to improve the consumer experience, foster community engagement and increase revenues.

Biography

Thilo KunkelThilo Kunkel

Assistant Professor
School of Tourism and Hospitality Management

Address:
1810 North 13th Street
Philadelphia, PA 19122

Phone: 215.204.0307
E-mail: thilo.kunkel@temple.edu

Dr. Thilo Kunkel joins the faculty from Australia's Griffith University, where his PhD thesis in Sport Management explored the influence of the league on team fans.

Dr. Kunkel has published articles in the Journal of Sport Management, European Sport Management Quarterly and the International Journal of Sport Marketing and Sponsorship. Currently, he has two peer-refereed journal articles in press, one at the Journal of Sport Management and one at Sport Management Review. In addition, he has two papers in review - in Sport Management Review and the Journal of Sport Management - and two others in progress.

He has presented three refereed papers at conference proceedings in Italy, Australia, and Germany, and has had 12 peer-refereed abstracts in conferences across the world.

Dr. Kunkel has attracted a variety of funding for postgraduate research projects. He has served as a lecturer and tutor at Griffith's Business School in courses including Event Marketing and Sponsorship, Sport Event Operations, Sport Marketing, Community Events and Festivals, and Strategy and Change - a Service Industry Approach.

His industry experience includes an entrepreneurial venture in which he consulted in marketing and promotions for international brands. Dr. Kunkel is also a licensed snowboard, ski and windsurfing instructor.

In addition to his PhD from Griffith, Dr. Kunkel earned the equivalent of three Master's degrees, in Business Education, Business Administration, and Leisure Sports, from Saarland University in Germany, as well as Bachelor's degrees in Business Administration and Leisure Sports, also from Saarland.

Curriculum Vita

Thilo KunkelThilo Kunkel

Assistant Professor
School of Tourism and Hospitality Management

Address:
1810 North 13th Street
Philadelphia, PA 19122

Phone: 215.204.0307
E-mail: thilo.kunkel@temple.edu

EDUCATION

Griffith University, Gold Coast, Australia. Ph.D., Sport Management, Thesis: The Influence of the League on Team Fans. 2013

Saarland University, Saarbrucken, Germany. Diplom, Business and Economic Education, (equivalent to M.A.). 2009

Saarland University, Saarbrucken, Germany. Diplom, Business Administration, (equivalent to B.B. and M.B.). 2008.

Saarland University, Saarbrucken, Germany. Diplom, Physical Education, (equivalent to B.S. and M.S.). 2008

University of Missouri, Columbia, USA. Business Administration (study abroad program). 2007

EXPERIENCE

2009 – 2013 Lecturer and Tutor: Griffith Business School, Gold Coast - Australia.

2008 – 2008 Physical Education Teacher: Ludwigsgymnasium. Saarbrucken, Germany.

2006 – 2009 Entrepeneur: Marketing/Promotions for international brands: Promotions Thilo Kunkel, Saarbrucken, Germany

2004 – 2008 Teaching position: Mountain sport/Snowboarding: Saarland University, Deptm. of Sport Science, Saarbrucken, Germany

2006 – 2007 German Tutor: Introduction to German for Sophomores: University of Missouri, Career Center, Columbia, USA

PUBLICATIONS

Lock, D., Filo, K., Kunkel, T. & Skinner, J. (In Press). Examining dimensions of legitimacy in community sport organisation, Sport Management Review. (A ranked by ABDC list)

Kunkel, T., Funk, D., & King, C. (In Press) Developing a conceptual understanding of consumer-based league brand associations, Journal of Sport Management. (A ranked by ABDC list)

Kunkel, T., Funk, D., & Hill, B. (2013). Brand architecture and drivers of consumer involvement with professional sport leagues and teams, Journal of Sport Management. 27 (3), 177-192. (A ranked by ABDC list)

Doyle, J., Kunkel, T., Funk, D. (2013). Sport spectator segmentation: Examining the differing psychological connections amongst spectators of leagues and teams. International Journal of Sport Marketing and Sponsorship. 14 (2), 95-111. (B ranked by ABDC list)

Koenigstorfer, J., Groeppel-Klein A., & Kunkel T. (2010): The attractiveness of national and international football leagues - Perspectives of fans of "star clubs" and "underdogs", European Sport Management Quarterly, Vol. 10, No. 2, 127-163. (B ranked by ABDC list; cited 10 times - Google scholar)


The School of Tourism is affiliated with:
The Fox School of Business

School of Tourism & Hospitality Management
1810 N. 13th Street, Speakman Hall 111 (006-68)
Philadelphia, PA 19122
Phone: 215.204.8701 | Fax: 215.204.8705
Email: sthm@temple.edu

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