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  • General Information
  • Biography
  • Curriculum Vita

General Information

Ceridwyn KingCeridwyn King

Assistant Professor
School of Tourism and Hospitality Management

Address:
1810 North 13th Street
Speakman Hall 306
Philadelphia, PA 19122

Phone: 215.204.8730
E-mail: ceridwyn.king@temple.edu

Academic Degrees:

  • Ph D. Marketing, Griffith University
  • Master of Marketing Management (First Class Honours), Griffith University
  • Bachelor of Hotel Management (Marketing Minor), Griffith University

Primary Research Focus:

  • Brand Management
  • Services Management
  • Contemporary Issues in Tourism and Hospitality Management

Biography

Ceridwyn KingCeridwyn King

Assistant Professor
School of Tourism and Hospitality Management

Address:
1810 North 13th Street
Speakman Hall 306
Philadelphia, PA 19122

Phone: 215.204.8730
E-mail: ceridwyn.king@temple.edu

Relocating from the Gold Coast, Queensland, Australia, Ceridwyn King joins the School of Tourism and Hospitality Management as an Assistant Professor. Dr. King has an extensive marketing background and is an experienced consultant and researcher. She worked as a consultant for Seed, a strategic marketing firm. Prior to this, she served as the head of marketing for Conrad Jupiters Hotel and Casino, a 609-room facility with five restaurants, nine bars and a convention center in Gold Coast. She also served as a marketing services manager for the five-star Sheraton Mirage Gold Coast.

Most recently, Dr. King served as a senior lecturer at Griffith University in the Griffith Business School's Department of Tourism, Leisure, Hotel and Sport Management. Her research focuses on service management, with an emphasis on the internal stakeholder's role in realizing marketing strategies to create competitively sustainable service experiences. To date, she has published 13 peer-reviewed journal articles and nine refereed conference proceedings. Since 2008, Dr. King has participated in multiple funded projects, including "Sport Brand Development and Sustainability: Engaging Consumer, Community and Corporation" and "Bridging the Gap: Examining Contemporary Issues in Hotel Management to Inform Research, Practice and Current Development."

She has also served on several administrative bodies. Most recently, she served on the senior management committee for Griffith University's Research Centre for Tourism, Sport and Service Innovation, and was the program director of the Department of Tourism, Leisure, Hotel and Sport Management's master of business program at Griffith. Dr. King earned her bachelor's degree in Hotel Management, her master's degree in Marketing Management and her PhD in Marketing, all from Griffith.

 

Curriculum Vita

Ceridwyn KingCeridwyn King

Assistant Professor
School of Tourism and Hospitality Management

Address:
1810 North 13th Street
Speakman Hall 306
Philadelphia, PA 19122

Phone: 215.204.8730
E-mail: ceridwyn.king@temple.edu

RESEARCH/SCHOLARSHIP INTEREST

My research focus is services management. My doctoral research was underpinned by the conceptualisation and empirical validation of the Employee Based Brand Equity (EBBE) model, which was a first with respect to exploring brand equity from an employee’s perspective. My research interests continue to reside in the services management domain with a particular emphasis on the internal stakeholder’s role (e.g. employee) in realising marketing strategies such as market orientation and brand management or more specifically, in the creation of competitively sustainable service experiences. My research is published in international peer reviewed journals, which include International Journal of Contemporary Hospitality Management, Internal Journal of Hospitality Management, European Journal of Marketing, Journal of Services Marketing, Journal of Brand Management, Services Marketing Quarterly and Qualitative Market Research: An International Journal.

ACADEMIC EXPERIENCE

2011 – Present Assistant Professor; School of Tourism and Hospitality Management, Temple University

2009 – 2011 Senior Lecturer; Griffith University, Griffith Business School, Department of Tourism, Leisure, Hotel and Sport Management

2007- 2009 Lecturer; Griffith University, Griffith Business School, Department of Tourism, Leisure, Hotel and Sport Management

2003 – 2007 Associate Lecturer; Griffith University, Griffith Business School, Department of Tourism, Leisure, Hotel and Sport Management

EDUCATION

Griffith University Gold Coast, QLD April 2008

Ph D. Marketing

Griffith University Gold Coast, QLD July 2004

Master of Marketing Management (First Class Honours)

Griffith University Gold Coast, QLD March 1994

Bachelor of Hotel Management (Marketing Minor)

PUBLICATONS

  1. King, C, So, K and Grace, D., (2013). The influence of service brand orientation on hotel employees' attitude and behaviors in China, International Journal of Hospitality Management. 34, 172 - 180
  2. King, C. and So, K. (In press). Enhancing hotel employees' brand understanding and brand building behavior in China, Journal of Hospitality and Tourism Research. Accepted 26 February, 2013
  3. Gardiner, S., King, C. and Grace, D. (In press). Challenging the use of generational segmentation through understanding self-identity, Marketing Intelligence and Planning. Accepted 22 February, 2013
  4. So, K., King, C., Sparks, B., and Wang, Y (2013). The influence of customer brand identification on hotel brand evaluation and loyalty development, International Journal of Hospitality Management. 34, 31 - 41. doi.org/10.1016/j.ijhm.2013.02.002
  5. Gardiner, S., King, C. and Grace, D., (2013) Travel Decision-Making: An Empirical Examination of Generational Values, Attitudes and Intentions, Journal of Travel Research. 52 (3), 310 - 324 doi: 10.1177/0047287512467699
  6. Kunkel, T., Funk, D. and King, C., (In press) Developing a conceptual understanding of consumer-based league brand associations, Journal of Sport Management. Accepted 29 July, 2012
  7. King, C., Chen, N. and Funk, D. (In press) Exploring Destination Image Decay: A Study of Sport Tourists' Destination Image Change after Event Participation, Journal of Hospitality and Tourism Research. doi: 0.1177/1096348012461547
  8. So, K., King, C. and Sparks, B. (In press) Customer Engagement with Tourism Brands: Scale Development and Validation, Journal of Hospitality and Tourism Research, doi:10.1177/1096348012451456
  9. King, C., Grace, D and Weaven, S., (In press) Developing franchisee brand champions: the franchisees perspective, Journal of Marketing Management. Accepted 12 March, 2012
  10. Filo, K, Chen, N., King, C. and Funk, D. (2013) "Sport Tourists' Involvement with a Destination: A Stage-Based Examination" Journal of Hospitality and Tourism Research. 37 (1), 100 -124 doi:10.1177/1096348011425496
  11. King, C and Grace, D. (2012) Examining the Antecedents of Employee Brand Related Behaviour, European Journal of Marketing, 46 (3/4), 469 - 488
  12. King, C., Grace, D and Funk, D. (2012) Employee Brand Equity: Scale Development and Validation, Journal of Brand Management, 19 (4), 268 - 288
  13. King, C, Funk, D. and Wilkins, H. (2011) "Bridging the Gap: An examination of the relative alignment of hospitality research and industry priorities", International Journal of Hospitality Management, 30, 157 - 166
  14. Funk, D.C., James, J., Alexandris, K. & King, C., (2011) Participation in Sport Activities: A Study of Motivation, Constraints, and Internalization, Applied Research In Coaching And Athletics Annual, 1, 1 - 24.
  15. So, K. and King. C., (2010) "When Experience Matters" - Building and Measuring Hotel Brand Equity - A Consumers' Perspective, International Journal of Contemporary Hospitality Management, 22 (5), 589 - 608
  16. King, C. (2010) "One size doesn't fit all" Tourism & Hospitality Employees' Response to Internal Brand Management, International Journal of Contemporary Hospitality Management, 22 (4), 517 - 534
  17. King, C and Grace, D., (2010) Building and Measuring Employee Based Brand Equity. European Journal of Marketing, 44 (7/8), 938 - 971
  18. King, C and Grace, D., (2009) Employee-Based Brand Equity: A Third Perspective. Services Marketing Quarterly, 30 (2), 122 - 147
  19. King, C and Grace, D., (2008) Internal Branding: exploring the employee's perspective. Journal of Brand Management, 15 (5), 358 - 373
  20. King, C. and Grace, D., (2006) Exploring the implications of market orientation for hospitality employees: A case study approach. Services Marketing Quarterly, 27(3), 69-89
  21. King, C. and Grace, D., (2006) Exploring managers' perspectives of the impact of brand management strategies on employee roles within a service firm, Journal of Services Marketing, 20(6), 369 - 380
  22. King, C. and Grace, D., (2005) Exploring the role of employees in the delivery of the brand: A case study approach, Qualitative Market Research- An International Journal, 8(3), 277-295

REFEREED CONFERENCE PROCEEDINGS

  1. Piehler, R., King, C. , Burmann, C. (2013) Outcomes of Internal Brand Management - Conceptual Model and Empirical Validation. American Marketing Association Summer Marketing Educators' Conference 2013 (August), Boston, Massachusetts (accepted April, 2013)
  2. Xiong, L. and King, C. (2013) Are employee motivated to be brand champions? Investigating the missing link in internal brand management. ICHRIE 2013 (July) Conference, St. Louis, Missouri (accepted April, 2013)
  3. Frascella, V., Funk, D., Jordan, J. and King, C. (2013) Exploring the Volunteer Life Cycle: A Preliminary Investigation of Back on My Feet Volunteers. NASSM 2013 Conference (May), Austin, Texas (accepted January, 2013)
  4. King, C. (2012) Using online discussion forums to create learning communities amongst international Tourism and Hospitality masters students. THE - ICE 6th International Panel of Experts Forum (November), Dubai, UAE (accepted August, 2012).
  5. Funk, D., Filo, K., Jordon, J. and King, C., (2012) Examining the volunteer lifecycle: a case study of sport volunteering. EASM 2012 (September), Aalborg, Denmark (accepted May, 2012).
  6. King, C. and So, K., (2012) Developing hotel brand champions in China: An Exploratory Study. ICHRIE 2012 (August) Conference, Providence, Rhode Island (accepted April, 2012)
  7. So, K. and King, C., (2012) Building Hotel Brand Loyalty: A Social Identity Perspective. ICHRIE 2012 (August) Conference, Providence, Rhode Island (accepted April, 2012)
  8. Gardiner, S., King, C., Grace, D. and Fairley, S. (2012) Creating a new "Golden Age" for domestic travel in Australia: A generational perspective, CAUTHE Conference February 2012 (accepted September 2011)
  9. So, K., King, C. and Sparks, B., (2011) Developing and Validating a Model of Customer Engagement with Tourism and Hospitality Brands, World Research Summit for Tourism and Hospitality, Hong Kong, December 2011 (accepted August 2011)
  10. Huang, Y.T., Rundle-Thiele, S. and King, C. (2010) Internal Marketing: A literature review and research agenda, Academy of Marketing Conference, Leeds, UK, July 2010 (accepted May 2010)
  11. King, C. and Funk, D. (2010) Employee Openness and Organizational Responsiveness: Examining Environmental Influences on Positive Employee Brand Behavior. 2010 Academy of Marketing Science Annual Conference Portland, OR (Accepted February 2010)
  12. King, C., Kandampully, J. and Grace, D. (2010) Employee Customer Orientation: An examination of antecedents and consequences. SERVSIG Conference, Portugal, June 2010 (accepted February 2010)
  13. Funk, D., King, C. and Pritchard, M., (2010) Market Segmentation: Validating a Qualitative Algorithm to Examine Stages of Consumer Involvement in Sport, 2010 Academy of Marketing Science Annual Conference, Portland, OR (Accepted February 2010)
  14. Gardiner, S., Grace, D. and King, C., (2010) Talkin' 'Bout Your Generation's Travel: A Conceptual Model for Generational Cohort Consumer Behaviour, CAUTHE Conference February 2010, Hobart, Tasmania, Australia (accepted September 2009)
  15. Kunkel, T. Funk, D and King, C., (2009) Consumer Based Brand Associations for Professional Football Leagues. ANZMAC Conference 2009
  16. King, C. and Grace, D., (2009) Preliminary investigation to operationalise Employee Brand Equity. 2009 World Marketing Congress: Academy of Marketing Science Conference, Oslo, Norway.
  17. King, C. and Grace, D., (2008) Examining Employee Disparity in Response to Brand Knowledge, ANZMAC Conference 2008, Sydney, New South Wales, Australia.
  18. King, C. and Grace, D., (2007) Service Brand Equity: A third perspective, EIRASS Conference 2007, San Francisco, CA.

 


The School of Tourism is affiliated with:
The Fox School of Business

School of Tourism & Hospitality Management
1810 N. 13th Street, Speakman Hall 111 (006-68)
Philadelphia, PA 19122
Phone: 215.204.8701 | Fax: 215.204.8705
Email: sthm@temple.edu

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