General Information

Ceridwyn King

Assistant Professor
School of Tourism and Hospitality Management

Address:
1810 North 13th Street
Speakman Hall 306
Philadelphia, PA 19122

Phone: 215.204.8730
E-mail: ceridwyn.king@temple.edu

Biography

Ceridwyn King

Assistant Professor
School of Tourism and Hospitality Management

Address:
1810 North 13th Street
Speakman Hall 306
Philadelphia, PA 19122

Phone: 215.204.8730
E-mail: ceridwyn.king@temple.edu

 

Curriculum Vita

Ceridwyn King

Assistant Professor
School of Tourism and Hospitality Management

Address:
1810 North 13th Street
Speakman Hall 306
Philadelphia, PA 19122

Phone: 215.204.8730
E-mail: ceridwyn.king@temple.edu

RESEARCH/SCHOLARSHIP INTEREST

My research focus is services management. My doctoral research was underpinned by the conceptualisation and empirical validation of the Employee Based Brand Equity (EBBE) model, which was a first with respect to exploring brand equity from an employee’s perspective. My research interests continue to reside in the services management domain with a particular emphasis on the internal stakeholder’s role (e.g. employee) in realising marketing strategies such as market orientation and brand management or more specifically, in the creation of competitively sustainable service experiences. My research is published in international peer reviewed journals, which include International Journal of Contemporary Hospitality Management, Internal Journal of Hospitality Management, European Journal of Marketing, Journal of Services Marketing, Journal of Brand Management, Services Marketing Quarterly and Qualitative Market Research: An International Journal.

ACADEMIC EXPERIENCE

2011 – Present Assistant Professor; School of Tourism and Hospitality Management, Temple University

2009 – 2011 Senior Lecturer; Griffith University, Griffith Business School, Department of Tourism, Leisure, Hotel and Sport Management

2007- 2009 Lecturer; Griffith University, Griffith Business School, Department of Tourism, Leisure, Hotel and Sport Management

2003 – 2007 Associate Lecturer; Griffith University, Griffith Business School, Department of Tourism, Leisure, Hotel and Sport Management

EDUCATION

Griffith University Gold Coast, QLD April 2008

Ph D. Marketing

Griffith University Gold Coast, QLD July 2004

Master of Marketing Management (First Class Honours)

Griffith University Gold Coast, QLD March 1994

Bachelor of Hotel Management (Marketing Minor)

PUBLICATONS

Refereed Journals

Filo, K, Chen, N., King, C. and Funk, D. (In press) “Sport Tourists’ Involvement with a Destination: A Stage-Based Examination” Journal of Hospitality and Tourism Research doi:10.1177/1096348011425496

King, C and Grace, D. (2012) Examining the Antecedents of Employee Brand Related Behaviour. European Journal of Marketing, 46 (4)

King, C., Grace, D and Funk, D. (2012) Employee Brand Equity: Scale Development and Validation. Journal of Brand Management, 19 (4), 268 - 288

King, C, Funk, D. and Wilkins, H. (2011) "Bridging the Gap: An examination of the relative alignment of hospitality research and industry priorities" International Journal of Hospitality Management, 30, 157 - 166

Funk, D.C., James, J., Alexandris, K. & King, C. (2011). Participation in Sport Activities: A Study of Motivation, Constraints, and Internalization. Applied Research In Coaching And Athletics Annual, 1, 1 – 24.

So, K. and King. C. (2010) “When Experience Matters” – Building and Measuring Hotel Brand Equity – A Consumers’ Perspective. International Journal of Contemporary Hospitality Management, 22 (5), 589 - 608

King, C. (2010). “One size doesn’t fit all” Tourism & Hospitality Employees’ Response to Internal Brand Management. International Journal of Contemporary Hospitality Management, 22 (4), 517 - 534

King, C and Grace, D. (2010) Building and Measuring Employee Based Brand Equity. European Journal of Marketing, 44 (7/8), 938 - 971

King, C and Grace, D. (2009) Employee-Based Brand Equity: A Third Perspective. Services Marketing Quarterly, 30 (2), 122 - 147

King, C and Grace, D. (2008) Internal Branding: exploring the employee’s perspective. Journal of Brand Management, 15 (5), 358 - 373

King, C. and Grace, D. (2006) Exploring the implications of market orientation for hospitality employees: A case study approach. Services Marketing Quarterly, 27(3), 69-89

King, C. and Grace, D. (2006) Exploring managers’ perspectives of the impact of brand management strategies on employee roles within a service firm. Journal of Services Marketing, 20(6), 369 - 380

King, C. and Grace, D. (2005) Exploring the role of employees in the delivery of the brand: A case study approach. Qualitative Market Research- An International Journal, 8(3), 277-295

Refereed Conference Proceedings

Gardiner, S., King, C., Grace, D. and Fairley, S. (2010) Creating a new “Golden Age” for domestic travel in Australia: A generational perspective. CAUTHE Conference February 2011 (accepted September 2010)

So, K., King, C. and Sparks, B. (2011) Developing and Validating a Model of Customer Engagement with Tourism and Hospitality Brands, World Research Summit for Tourism and Hospitality, Hong Kong, December 2011 (accepted August 2011)

Huang, Y.T., Rundle-Thiele, S. and King, C. Internal Marketing: A literature review and research agenda, Academy of Marketing Conference, Leeds, UK, July 2010 (accepted May 2010)

King, C. and Funk, D. (2010) Employee Openness and Organizational Responsiveness: Examining Environmental Influences On Positive Employee Brand Behavior. 2010 Academy of Marketing Science Annual Conference (Accepted February 2010)

King, C, Kandampully, J and Grace, D. (2010) Employee Customer Orientation: An examination of antecedents and consequences. SERVSIG Conference, Portugal, June 2010 (accepted February 2010)

Funk, D., King, C. and Pritchard, M. (2010) Market Segmentation: Validating a Qualitative Algorithm to Examine Stages of Consumer Involvement in Sport. 2010 Academy of Marketing Science Annual Conference (Accepted February 2010)

Gardiner, S., Grace, D. and King, C. (2010) Talkin' 'Bout Your Generation's Travel: A Conceptual Model for Generational Cohort Consumer Behaviour. CAUTHE Conference February 2010 (accepted September 2009)

Kunkel, T. Funk, D and King, C (2009), Consumer Based Brand Associations for Professional Football Leagues. ANZMAC Conference 2009

King, C and Grace, D.(2009) Preliminary investigation to operationalise Employee Brand Equity. 2009 World Marketing Congress: Academy of Marketing Science Conference

King, C and Grace, D. (2008) Examining Employee Disparity in Response to Brand Knowledge. ANZMAC Conference 2008

King, C and Grace, D. (2007) Service Brand Equity: A third perspective. EIRASS Conference 2007

Material submitted for publication currently under review

King, C., Grace, D and Weaven, S. (January, 2012 4th review). Developing franchisee brand champions: the franchisees perspective. Journal of Marketing Management

Kunkel, T., Funk, D. and King, C. (January, 2012 3rd review). Developing a conceptual understanding of consumer-based league brand associations. Journal of Sport Management.

So, K., King, C. and Sparks, B. (February, 2012 2nd review) Customer Engagement with Tourism Brands: Scale Development and Validation. Journal of Hospitality and Tourism Research

King, C. , Chen, N. and Funk, D. (February, 2012 2nd review) Exploring Destination Image Decay: A Study of Sport Tourists’ Destination Image Change after Event Participation. Journal of Hospitality and Tourism Research

Gardiner, S., King, C. and Grace, D. (January, 2012). What motivates Baby Boomers, Generation X and Generation Y to travel? Journal of Travel Research

Gardiner, S., King, C. and Grace, D. (January, 2012). Generation what? Challenging the use of generational labels. Journal of Consumer Marketing

GRANT ACTIVITY AND FUNDED PROJECTS

• 2008 – 2009: Sport Brand Development and Sustainability: Engaging Consumer, Community and Corporation. Centre for Tourism, Sport and Service Innovation. Funk, O’Brien, King & Toohey; $14 922

• 2008 – 2009: Bridging the Gap: Examining Contemporary issues in Hotel Management to Inform Research, Practice and Curriculum Development. Centre for Tourism, Sport and Service Innovation. King, Funk & Wilkins; $11 600

• 2009 – 2010: Stakeholder Brand Equity: Franchise Sector Perspective. Griffith Business Scholl Internal Research Grant. King; $4000

AWARDS

International Journal of Contemporary Hospitality Management Literati Network Awards for Excellence 2010

Highly Commended Paper

Awarded to: Kevin Kam Fung So and Ceridwyn King, (2011)

For the Paper: "When experience matters": building and measuring hotel brand equity: The customers' perspective", International Journal of Contemporary Hospitality Management, Vol. 22 Iss: 5, pp.589 – 608

Managing Service Quality Highly Commended Award

Awarded to: Ceridwyn King and Debra Grace

For the paper: Service Brand Equity – a third perspective

Presented at: The European Institute of Retailing and Services Studies (EIRASS) 2007

STUDENT SUPERVISON AND DEVELOPMENT

Doctorial Students

• Kevin (Kam Fung) So, Griffith University (March 2010 – Present)

• Dissertation: Exploring the role of customer engagement in building service brand loyalty

• Recipient of the Griffith University International Graduate Research Scholarship 2010 – 2012

• Recipient of the Griffith Business School Top up Scholarship 2010 – 2012

• Sarah Gardiner, Griffith University (March 2009 – Present)

  • Dissertation: Consumer Attitudes and Intentions of Generational Cohorts: A Study of Domestic Travel in Australia

  • Recipient of the Griffith University Postgraduate Research Scholarship 2009 - 2011

  • Recipient of the Griffith Business School Top up Scholarship 2009 – 2011

• Nan Chen, Griffith University (July 2008 – Present)
  • Dissertation: The Role of Internal and External Determinants to Attend and Revisit and Sport Event Host Destination
  • Recipient of the Griffith University International Graduate Research Scholarship 2010 – 2012
• Natasha Cox, Griffith University (January, 2011 – Present)
  • Dissertation: Destination Brand Architecture: An Exploratory Study of Nature-Based Destinations
  • Recipient of the Griffith University International Graduate Research Scholarship 2011 – 2013
  • Recipient of the Griffith Business School Top up Scholarship 2011 – 2013

Committees

• Kwangsoo Park, Temple University (November, 2011)

• Dissertation: Casino Patrons’ Reactance against Smoke-free Policies

Honours Students

• Kevin (Kam Fung) So, Griffith University (2009 – Awarded Degree)

  • Thesis: An Empirical Investigation of Brand Equity in the Hotel Industry

  • Awarded Class 1 Honours

Masters Students

• Marianne Le (Fall Semester, 2011)

  • Project: SERVICE QUALITY IN THE HOSPITALITY INDUSTRY: An Examination of The Joseph Ambler Inn

Advising

• Connie Lin

  • Masters of Tourism and Hospitality Management (Spring, 2012)

ADMINISTRATION

Senior Management Committee, Centre for Tourism, Sport and Service Innovation (TSSI) (2008 – 2011) Griffith University

• The TSSI research centre acts as a focal point for innovative and quality research in tourism, sport and service innovation. Senior management provides input for centre policy development and the distribution of $150 000 in research centre funds to support members’ research activities. The aim of the centre is to become a leading research centre internationally with a focus on tourism, sport and service innovation management.

Program Director, Master of Business, Department of Tourism, leisure, Hotel and Sport Management, Griffith Business School (2010 – 2011)

• Responsible to the faculty board for ensuring the program, as approved by the Academic Committee and published in the program catalogue, is delivered in a manner consistent with the programs goals and objectives. This responsibility ensures that the program of study is coherent in design, planning, management, delivery and assessment as well as ensures that we maintain the standards that are underpinned by our AACSB accreditation. I apply a leadership role in assuring quality of the university’s programs and demonstrate that leadership in the following ways:

  • By providing a supportive and collaborative environment for teaching within the program’s teaching team;

  • By providing opportunities for other members of the program’s teaching team to contribute in a meaningful way to the program’s organisation and management

  • By encouraging the development and maintenance resource based materials associated with the program delivery

  • By encouraging peer review of the program’s teaching

  • By regularly reviewing and evaluating the program’s performance

Teaching and Learning Committee (2009 – 2011) – Griffith Business School

Research and Research Education Committee (2008 – 2010) – Griffith Business School

Departmental Committee (2008 – 2011; elected position) – Department of Tourism, Leisure, Hotel and Sport Management, Griffith Business School

Academic Committee (2011; elected position) – Griffith University

Professional Service

Faculty

• Departmental Committee Member since 2008

• Member of the Staff Development Task Force for Department of Tourism, Leisure, Hotel and Sport Management 2004

• Department representative at Griffith University Open Day 2004, 2007, 2008

• Regular attendance at student graduation ceremonies

• Member of the Department of Tourism, Leisure, Hotel and Sport Management Work Integrated Learning task force 2005-2006

• Development of the Department of Tourism, Leisure, Hotel and Sport Management’s Industry Engagement Strategy in conjunction with the department’s Gold Coast Industry Liaison Officers (2006)

• Maintain industry networks to facilitate the department’s industry engagement strategy

• Provided direction and support to Gold Coast Industry Liaison Officers in a form of supervisory role (2006)

• Attend and actively participate in departmental meetings, providing feedback on departmental initiatives such as the department’s strategy

• Regularly represent the department at Industry functions such as Tourism Training Australia (2006/7)

• Team member of the working group for the development of the Department of Tourism, Leisure, Hotel and Sport Management Foundations course (2007)

• Regularly represent the department in student recruitment initiatives organised by external relations.

• Active contributor in department’s five ear review process (2009)

• Moderator of several course assessment items

• Griffith Honours College Mentor

• Postgraduate Program Director – Master of Business (Commenced February 2010)

Griffith University

• University representative - Gold Coast Food and Wine Festival Consultative Committee

• Member of the Asia Pacific Franchising Council of Excellence

• Reviewer for ANZMAC Conference 2008, 2009

• Reviewer for

  • European Journal of Marketing

  • International Journal of Contemporary Hospitality Management

  • Journal of Services Research

  • Journal of Services Management

• Member of the Management Committee for Tourism, Sport and Service Innovation Research Centre
• Early Career Researcher representative on the Griffith Business School Research Committee (2008)
• Early Career Researcher representative on the Griffith Business School Research and Research Education Committee (2009)
• Member of the interview panel for several positions external to the department (e.g. International Student Adviser, Administration Assistant for Off-Shore programs, Level B Marketing appointment)
• Examiner for PhD confirmation
• Chairperson of Examination for PhD examination
• Participant at Pearson Education (publisher) conference focus group February 2010

TEACHING ACTIVITIES

Teaching Philosophy

As a teacher, it is my primary responsibility to provide students with an environment that is conducive to learning that is both meaningful and relevant in the context of their chosen area of study. I am driven by my belief that I have a duty to the students to ad to their existing body of knowledge, enriching their thinking (depth and breadth) as evidenced in their end of semester results. As such, my perceived responsibilities as an educator have shaped my teaching philosophy, which is captured within the following statement.

My teaching philosophy is to stimulate interest and encourage active thinking in the classroom for the purpose of maximising student-learning outcomes. Through the adoption of a bridging approach to my teaching, I strive to demonstrate to students the important linkages between their academic frame of reference and industry practicality. In recognition of the constantly changing environment in which we operate, my teaching philosophy reflects a regeneration approach to both teaching style, in recognition of teaching diversity (i.e. multi cultural classrooms, delivery modes), as well as curriculum development, in recognition of the changing industry landscape.

To enable me to transfer my teaching philosophy from vision to reality, my thoughts and actions are guided by three principles, namely communication, industry engagement and flexibility.

University

August 2011 – Present Temple University, Philadelphia, Pennsylvania, USA

Dec 2003 – August 2011 Griffith University, Gold Coast, Queensland Australia

I have taught across a range of undergraduate and postgraduate courses that reflect diversity with respect to the size of the student body (25 – 300 + enrolled students), cultural backgrounds, curriculum design, as well as in the need for curriculum development.

Undergraduate Courses Taught

• Introduction to Hospitality Management

• Advance F & B Management

• Foundation Studies

• Contemporary Issues In Tourism and Hotel Management

• Conference and Convention Management

• Hospitality Marketing

International Undergraduate Courses Taught – Chinese University of Hong Kong

• Contemporary Issues In Tourism and Hotel Management

• Conference and Convention Management

• Hospitality Marketing

Graduate Courses Taught

• Tourism and Hospitality Marketing

Curriculum Innovation and Development

• Curriculum innovation and the development of an undergraduate ‘capstone’ course - Contemporary Issues in Tourism and Hotel Management. This course is designed to provide graduating students the opportunity to integrate and apply a variety of disciplines to examine current industry related issues. The course provides students the opportunity to apply the learning they have acquired over the duration of the 3 year program and ensures their knowledge and capabilities are reflective of ‘work ready’ graduates.
• Curriculum innovation and development of a first year undergraduate course - Foundation Studies. This course is designed to introduce students to their field of interest (i.e. sport, event, tourism or hotel management), stimulate their enthusiasm for their major as well as provide them with academic skills necessary to meet the requirements of the degree
• Development of an Assurance of Learning workshop – The workshop sought to inform and educate course convenors about the accreditation process and requirements. It enabled the development and integration course specific standards, via a rubric methodology, for the purpose of AACSB accreditation
• Curriculum innovation and development of an undergraduate marketing course – The innovation of publishing a customised text and developing a marketing work book were implemented to enhance student engagement in meaningful and relevant material. As a result, the innovation in teaching material assisted students in the learning process as well as the satisfactory completion of required assessment.

PREVIOUS WORK EXPERIENCE

Seed – Strategic Marketing Solutions Since July 2005

Consultant

As a result of my past brand management and strategic marketing experience, coupled with my continued interaction with industry, I have taken on a role as a consultant to several industry partners. The development of this business opportunity is as a direct result of requests from various businesses for me to help them with senior management, brand management or strategic marketing issues. In particular, the services provided include

• brand strategy development
• corporate mentoring
• thought leadership – workshop facilitation
• concept to market development
• employee brand specialist

The industries from which my client base has emanated include retail – fashion, beauty & software development, destination tourism & accommodation, advertising manufacturing and gaming.

Head of Marketing January 2000- December 2003

Conrad Jupiters Hotel and Casino, Gold Coast (2500 employees)

609 room hotel, 1100 seat theatre, 110 table games and 1200 gaming machines, 5 restaurants, 9 bars and a convention centre

As a member of the executive committee at Conrad Jupiters, my primary role was to define and translate Conrad Jupiters’ strategic direction into tactical sales and marketing initiatives across the entire organization. My position required me to continually analyse Conrad Jupiters position in the market and drive strategic change within the organization in order to stay ahead of the competition and ultimately be an on going successful operation.

Specific responsibilities include:

• Responsible, along with the Senior Vice President and other executive committee members, to formulate the strategic direction of the organisation

• Managing and motivating the performance of seven marketing, graphic designer, analyst and administration specialists
• Developing and implementing marketing and promotional initiatives and communication processes
• Formulating and implementing communication and advertising strategies, including media plans and budgets
• Managing the organisation’s relationship with the advertising agency to deliver on task, timely and financially sound communication outcomes.
• Preparing annual budget and marketing plan
• Working with operational divisions to ensure outcomes are consistent with organisational strategies

Marketing Executive June 1997 – January 2000

Conrad Jupiters Hotel and Casino, Gold Coast (2500 employees)

609 room hotel, 1100 seat theatre, 110 table games and 1200 gaming machines, 5 restaurants, 9 bars and a convention centre

As the marketing executive, I was responsible for in ensuring that tactical marketing initiatives were effectively planned and implemented in order to achieve the desired outcomes. This included coordination of all marketing communication with the advertising agency or the in-house design studio as well as liaison with departments in order to satisfy their marketing requirements

Marketing Services Manager May 1995 – June 1997

Sheraton Mirage Gold Coast

As a member of the executive management team, I was responsible for the management of direct sales, marketing and yield functions of a 5 star international resort.

Publications

1. King, C, So, K and Grace, D., (2013). The influence of service brand orientation on hotel employees' attitude and behaviors in China, International Journal of Hospitality Management. 34, 172 - 180
2. King, C. and So, K. (In press). Enhancing hotel employees' brand understanding and brand building behavior in China, Journal of Hospitality and Tourism Research. Accepted 26 February, 2013
3. Gardiner, S., King, C. and Grace, D. (In press). Challenging the use of generational segmentation through understanding self-identity, Marketing Intelligence and Planning. Accepted 22 February, 2013
4. So, K., King, C., Sparks, B., and Wang, Y (2013). The influence of customer brand identification on hotel brand evaluation and loyalty development, International Journal of Hospitality Management. 34, 31 - 41. doi.org/10.1016/j.ijhm.2013.02.002
5. Gardiner, S., King, C. and Grace, D., (2013) Travel Decision-Making: An Empirical Examination of Generational Values, Attitudes and Intentions, Journal of Travel Research. 52 (3), 310 - 324 doi: 10.1177/0047287512467699
6. Kunkel, T., Funk, D. and King, C., (In press) Developing a conceptual understanding of consumer-based league brand associations, Journal of Sport Management. Accepted 29 July, 2012
7. King, C., Chen, N. and Funk, D. (In press) Exploring Destination Image Decay: A Study of Sport Tourists' Destination Image Change after Event Participation, Journal of Hospitality and Tourism Research. doi: 0.1177/1096348012461547
8. So, K., King, C. and Sparks, B. (In press) Customer Engagement with Tourism Brands: Scale Development and Validation, Journal of Hospitality and Tourism Research, doi:10.1177/1096348012451456
9. King, C., Grace, D and Weaven, S., (In press) Developing franchisee brand champions: the franchisees perspective, Journal of Marketing Management. Accepted 12 March, 2012
10. Filo, K, Chen, N., King, C. and Funk, D. (2013) "Sport Tourists' Involvement with a Destination: A Stage-Based Examination" Journal of Hospitality and Tourism Research. 37 (1), 100 -124 doi:10.1177/1096348011425496
11. King, C and Grace, D. (2012) Examining the Antecedents of Employee Brand Related Behaviour, European Journal of Marketing, 46 (3/4), 469 - 488
12. King, C., Grace, D and Funk, D. (2012) Employee Brand Equity: Scale Development and Validation, Journal of Brand Management, 19 (4), 268 - 288
13. King, C, Funk, D. and Wilkins, H. (2011) "Bridging the Gap: An examination of the relative alignment of hospitality research and industry priorities", International Journal of Hospitality Management, 30, 157 - 166
14. Funk, D.C., James, J., Alexandris, K. & King, C., (2011) Participation in Sport Activities: A Study of Motivation, Constraints, and Internalization, Applied Research In Coaching And Athletics Annual, 1, 1 - 24.
15. So, K. and King. C., (2010) "When Experience Matters" - Building and Measuring Hotel Brand Equity - A Consumers' Perspective, International Journal of Contemporary Hospitality Management, 22 (5), 589 - 608
16. King, C. (2010) "One size doesn't fit all" Tourism & Hospitality Employees' Response to Internal Brand Management, International Journal of Contemporary Hospitality Management, 22 (4), 517 - 534
17. King, C and Grace, D., (2010) Building and Measuring Employee Based Brand Equity. European Journal of Marketing, 44 (7/8), 938 - 971
18. King, C and Grace, D., (2009) Employee-Based Brand Equity: A Third Perspective. Services Marketing Quarterly, 30 (2), 122 - 147
19. King, C and Grace, D., (2008) Internal Branding: exploring the employee's perspective. Journal of Brand Management, 15 (5), 358 - 373
20. King, C. and Grace, D., (2006) Exploring the implications of market orientation for hospitality employees: A case study approach. Services Marketing Quarterly, 27(3), 69-89
21. King, C. and Grace, D., (2006) Exploring managers' perspectives of the impact of brand management strategies on employee roles within a service firm, Journal of Services Marketing, 20(6), 369 - 380
22. King, C. and Grace, D., (2005) Exploring the role of employees in the delivery of the brand: A case study approach, Qualitative Market Research- An International Journal, 8(3), 277-295

Refereed Conference Proceedings

1. Piehler, R., King, C. , Burmann, C. (2013) Outcomes of Internal Brand Management - Conceptual Model and Empirical Validation. American Marketing Association Summer Marketing Educators' Conference 2013 (August), Boston, Massachusetts (accepted April, 2013)
2. Xiong, L. and King, C. (2013) Are employee motivated to be brand champions? Investigating the missing link in internal brand management. ICHRIE 2013 (July) Conference, St. Louis, Missouri (accepted April, 2013)
3. Frascella, V., Funk, D., Jordan, J. and King, C. (2013) Exploring the Volunteer Life Cycle: A Preliminary Investigation of Back on My Feet Volunteers. NASSM 2013 Conference (May), Austin, Texas (accepted January, 2013)
4. King, C. (2012) Using online discussion forums to create learning communities amongst international Tourism and Hospitality masters students. THE - ICE 6th International Panel of Experts Forum (November), Dubai, UAE (accepted August, 2012).
5. Funk, D., Filo, K., Jordon, J. and King, C., (2012) Examining the volunteer lifecycle: a case study of sport volunteering. EASM 2012 (September), Aalborg, Denmark (accepted May, 2012).
6. King, C. and So, K., (2012) Developing hotel brand champions in China: An Exploratory Study. ICHRIE 2012 (August) Conference, Providence, Rhode Island (accepted April, 2012)
7. So, K. and King, C., (2012) Building Hotel Brand Loyalty: A Social Identity Perspective. ICHRIE 2012 (August) Conference, Providence, Rhode Island (accepted April, 2012)
8. Gardiner, S., King, C., Grace, D. and Fairley, S. (2012) Creating a new "Golden Age" for domestic travel in Australia: A generational perspective, CAUTHE Conference February 2012 (accepted September 2011)
9. So, K., King, C. and Sparks, B., (2011) Developing and Validating a Model of Customer Engagement with Tourism and Hospitality Brands, World Research Summit for Tourism and Hospitality, Hong Kong, December 2011 (accepted August 2011)
10. Huang, Y.T., Rundle-Thiele, S. and King, C. (2010) Internal Marketing: A literature review and research agenda, Academy of Marketing Conference, Leeds, UK, July 2010 (accepted May 2010)
11. King, C. and Funk, D. (2010) Employee Openness and Organizational Responsiveness: Examining Environmental Influences on Positive Employee Brand Behavior. 2010 Academy of Marketing Science Annual Conference Portland, OR (Accepted February 2010)
12. King, C., Kandampully, J. and Grace, D. (2010) Employee Customer Orientation: An examination of antecedents and consequences. SERVSIG Conference, Portugal, June 2010 (accepted February 2010)
13. Funk, D., King, C. and Pritchard, M., (2010) Market Segmentation: Validating a Qualitative Algorithm to Examine Stages of Consumer Involvement in Sport, 2010 Academy of Marketing Science Annual Conference, Portland, OR (Accepted February 2010)
14. Gardiner, S., Grace, D. and King, C., (2010) Talkin' 'Bout Your Generation's Travel: A Conceptual Model for Generational Cohort Consumer Behaviour, CAUTHE Conference February 2010, Hobart, Tasmania, Australia (accepted September 2009)
15. Kunkel, T. Funk, D and King, C., (2009) Consumer Based Brand Associations for Professional Football Leagues. ANZMAC Conference 2009
16. King, C. and Grace, D., (2009) Preliminary investigation to operationalise Employee Brand Equity. 2009 World Marketing Congress: Academy of Marketing Science Conference, Oslo, Norway.
17. King, C. and Grace, D., (2008) Examining Employee Disparity in Response to Brand Knowledge, ANZMAC Conference 2008, Sydney, New South Wales, Australia.
18. King, C. and Grace, D., (2007) Service Brand Equity: A third perspective, EIRASS Conference 2007, San Francisco, CA.

View Curriculum Vitae