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Bachelor of Science in Sport and Recreation Management Curriculum

The Sport and Recreation Management program prepares students interested in sport and recreation careers in professional sports, college athletics, private/commercial sector, public recreation and park agencies, youth sport agencies, voluntary agencies, campus services, armed forces, and corporate/industrial settings. View the full course listings.

Concentrations

Students in the School of Sport, Tourism and Hospitality Management (STHM) are highly encouraged to acquire additional skills in specific aspects of the industry of focus. Core classes in STHM (i.e. Foundations of Leisure) provide you with the fundamental skills and knowledge necessary for a successful career in sport, recreation and event management.

Development of these specific competencies, combined with internships and industry-related hours, make you a very marketable new employee. On the day of graduation, you will have knowledge, skills and experience that very few other graduates will have within your preferred area of the industry.

Students the Sport and Recreation Management program at STHM are required to complete twelve credits of major electives and are free to choose from any of the other related courses.

Students can declare their concentration online or by speaking with their academic advisor.

To declare, rescind or change your concentration, click here.

Governance and Policy

Tomorrow’s leaders in sport and recreation management must understand the structure and function of complex organizations throughout professional and collegiate sport. Students in this concentration will take the following courses:

  • STHM 3215 Stadium/Arena Design and Managements
  • STHM 3221 Athletics Administration
  • STHM 3222 Professional and International Sport
  • STHM 3225 Recreation and Leisure Service Management
  • Related Capstone — choose STHM 4296 Current Issues in Sport and Recreation
Sport and Recreation Promotion

Marketing and promotions are a critical topic in the sport and recreation organizations. Industry leaders are constantly seeking creative and innovative ways to generate revenue in an increasingly competitive environment.

This concentration exposes students to various elements of marketing that are crucial in today’s sport and recreation management industries, including sales, sponsorship, new media and communications strategies and consumer research. The sport industry provides access to a vast amount of marketing and sales positions and students should pursue one or more of these opportunities through their internship experience. The classes within this concentration include:

  • STHM 3224 Media and Communications in Sport and Recreation
  • STHM 3226 Consumer Behavior in Sport and Recreation
  • STHM 3227 Advanced Marketing for Sport and Recreation
  • STHM 3228 Sales Management in Sport and Recreation
  • Related Capstone — choose STHM 4296 Current Issues in Sport and Recreation
Event Leadership

One of the more unique qualities of the sport and recreation industry is how it brings together participants, spectators, sponsors and media together for events. Events range from road races and other participation-related events, professional and amateur sporting events, conferences, recreation events, festivals and more. Students in this concentration are encouraged to find internships that focus on the development of these skills so that they are fully prepared to seamlessly adjust to working full-time for an event immediately upon graduation. Students in this concentration take the following courses:

  • STHM 3412 Foundations of Event Leadership
  • STHM 3415 Meetings, Conference, and Convention Management
  • STHM 3425 Sustainable Event Management
  • STHM 3428 Event Marketing & Sponsorship
  • Related Capstone — choose STHM 4396 Hospitality Management Systems or STHM 4397 Designing Tourism Experiences

Semester Plans

Graduation Plan Template

STHM students are required to use advising sheets, semester grids and their Degree Audit Reporting System report to develop their Graduation Plan in preparation for an advising or Center for Student Professional Development appointment.

Sport and Recreation Management Graduation Plan Template