Event Leadership

The recent growth of events and festivals globally has seen the emergence of an industry that can be characterized as dynamic and exciting with endless possibilities. This industry presents a unique career opportunity for everyone with a passion for the planning and organizing of events, such as concerts, conventions, parties, and other gatherings.

This concentration affords students the insight into the requirements of seamless event planning, including consideration being given to event locations and facilities, concept development, event marketing, logistics and post-event analysis. Students in this concentration are encouraged to find internships that focus on the development of these skills so that they are fully prepared to seamlessly adjust to working full-time for an event immediately upon graduation.


STHM 3411 Program & Special Event Planning
STHM 3415 Space Design & Facility Management
STHM 3425 Sustainable Event Management
STHM 3428 Event Marketing & Sponsorship

Related Capstone — choose STHM 4396 Hospitality Management Systems or STHM 4397 Designing Tourism Experiences