The tourism industry is considered to be a significant contributor to the economic development of many destinations. To leverage this benefit, the importance of sustaining the environment, both ecologically and physically, upon which the communities and tourism depend, is emphasized.
This concentration affords students the insight into the foundations of tourism planning and development as well as the importance of operational and marketing integration of diverse destination tourism stakeholders through effective destination management and marketing.
STHM 3321 Tourism Planning and Development
STHM 3322 Destination Management Organizations
STHM 3327 Advanced Destination Marketing Systems
Related Capstone — choose STHM 4397 Designing Tourism Experiences