Sport and Recreation Promotion

Marketing and promotions remains a critical topic in sport and recreation as organizations must find creative ways to generate revenue in an increasingly competitive environment.

This concentration will expose students to the various elements of marketing that are crucial in today’s sport and recreation industries, including sales, sponsorship, new media and communications strategies, and consumer research. The sport industry provides access to a wide variety of marketing and sales jobs so students should pursue one or more of these opportunities through their internship experience.


STHM 3224 Media and Communications in Sport and Recreation STHM 3226 Consumer Behavior in Sport and Recreation
STHM 3227 Advanced Marketing for Sport and Recreation
STHM 3228 Sales Management in Sport and Recreation

Related Capstone — choose STHM 4296 Current Issues in Sport and Recreation