STHM, Fox School professors available to discuss the Super Bowl

By STHM Public Relations on January 23, 2018

TU Football helmetThe Philadelphia Eagles are headed to the Super Bowl for the third time in franchise history.

Experts from Temple University’s Fox School of Business and School of Sport, Tourism and Hospitality Management (STHM) are available to discuss the following subjects relating to the Super Bowl.

For interview requests, email Christopher A. Vito at cvito@temple.edu.


 

  • Advertisements
  • City pride/team branding
  • Consumer behavior
  • Economic impact
  • Event Production
  • Risk management
  • Social media
  • Sport betting
  • Ticket markets/availability
  • Tourism impact

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Dr. Paul A. Pavlou, Senior Associate Dean of Research, Doctoral Programs and Strategic Initiatives, Fox School of Business 

Dr. Angelika Dimoka, Associate Professor of Marketing and Management Information Systems, Fox School of Business 

Available to discuss: Neuromarketing research using fMRI brain scans to identify the anatomy of the brain that significantly better predicts the success of TV advertising.

Dr. Subodha Kumar, Paul R. Anderson Professor of Marketing and Supply Chain Management, Fox School of Business 

Available to discuss: The effectiveness of Super Bowl advertising, as well as social media analytics and web analytics as they pertain to the Super Bowl


CITY PRIDE/TEAM BRAND

Dr. Thilo Kunkel, Assistant Professor of Sport and Recreation Management, STHM

Available to discuss: The Eagles’ Super Bowl appearance and its spill-over effect on the civic and community pride, and team branding


CONSUMER BEHAVIOR

Dr. Joseph Mahan, Associate Professor and Chair of Sport and Recreation Management, STHM

Available to discuss: Sport-related consumer behavior, like the extent to which the Super Bowl will inspire merchandise and ticket purchases, TV viewership, etc.


ECONOMIC IMPACT

Dr. Jeremy S. Jordan, Associate Dean, STHM 

Dr. Daniel C. Funk, Professor and Washburn Research Fellow, STHM

Available to discuss: The economic impact of major sporting events


EVENT PRODUCTION

Ira Rosen, Assistant Professor of Tourism and Hospitality Management, STHM

Available to discuss: Event production, entertainment booking, client account management, and service consulting


RISK MANAGEMENT

Michael McCloskey, Assistant Professor of Risk, Insurance, and Healthcare Management, Fox School of Business 

Available to discuss: Riot and civil-authority risk management and security around large-scale events

Michael Zuckerman, Associate Professor of Risk, Insurance, and Healthcare Management, Fox School of Business

Available to discuss: Risk management around large-scale events, including terrorism readiness


SOCIAL MEDIA

Amy Lavin, Assistant Professor of Management Information Systems, Fox School of Business 

Available to discuss: Social media’s role in coverage of the Super Bowl and other large-scale events


SPORT BETTING

Dr. George Diemer, Assistant Professor of Sport and Recreation Management, STHM 

Available to discuss: Sport economics, including odds and probabilities and sport betting


TICKET MARKETS

Dr. Joris Drayer, Associate Professor of Sport and Recreation Management, STHM

Available to discuss: Supply and demand of Super Bowl tickets and secondary ticket markets that include StubHub, Seat Geek and others


TOURISM IMPACT

Dr. Robert Li, Professor of Tourism and Hospitality Management, STHM

Available to discuss: Destination marketing, and the mechanisms through which a location (like a Super Bowl host) can market itself to support tourism and travel

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