STHM 3415 | Meetings, Conference and Convention Management | 3 Credits

The meetings, conference and convention industry has long been recognized as a major market sector in the tourism and hospitality industry, and is one of the fastest growing in the industry. This course will provide students insight into its complex and diverse nature as represented in the diversity of operational aspects it covers: accommodation management, food and beverage management, tourism destination marketing, technical services, front office, facility marketing and sales, risk management, and project management.